As a CIM tutor, I teach all levels of CIM qualification for Oxford College of Marketing, primarily at level 6 (Diploma) and postgraduate level 7 (Marketing Leadership Programme). I am a Fellow of the CIM, Chartered Marketer and CIM Tutor, as well as active in the CIM South West region.My continuing research and teaching activities are in the areas of strategic marketing, branding and marketing communications. My doctoral research is specifically into media brands and brand management in media industry organisations. I have presented on the topics of media brands and media brand collaboration at the European Media Management Association (EMMA) conference. I taught strategic marketing, branding and marketing communications subjects at undergraduate level. I led Bournemouth University’s relationship with the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme. Prior to joining higher education, I gained extensive international marketing management experience at senior marketing level, leading multi-national marketing teams across a broad spectrum of regions and industries. As a result of my background experience, engagement with professional bodies and industry practitioners, my research, teaching and professional practice are firmly grounded in academic and industry developments. I am fluent in both French and German languages.