A core member of the founding team, I lead this start-up to expand the Helium network across residential and commercial areas nationwide.My key achievements:• Achieved profitability in first year and established more than 150 IoT and 5G hotspots by identifying and nurturing relationships with key partners.• Shaped business strategy and product roadmap focused on personal safety and security leveraging expertise in IoT, mobile networking, Helium's cryptocurrency model, and consumer/market needs.• Enabled early investors to harness network's cryptocurrency rewards with development of Helium Validator.

I steer the go-to-market strategy and execution to drive penetration into the US market for an Australian data infrastructure and analytics start-up.My key achievements:• Established mutually beneficial alliances with IBM, Accenture, and other system implementers (SIs) to deliver innovative solutions to General Motors, BOSCHE, Thales, and other key clients.• Shaped and promoted a compelling value proposition centered on providing clients with a comprehensive, actionable view of data spanning disparate databases, structures, and types while reducing total cost of ownership (TOC).

I transformed the event security space and provided businesses with cutting-edge solutions built leveraging expertise and best practices from the US Secret Service, FBI, and Department of Homeland Security.My key achievements:• Headed development and launch of pioneering solutions, including first event security planning software platform and first geospatial awareness event/venue maps incorporating security data.• Designed platform to comply with Safety Act requirements to eliminate liability for event hosts/venues in event of terrorist attack; poised to sign Houston Astros as first client prior to COVID-19 disruption.• Orchestrated swift response to minimize impacts of pandemic by refocusing on corporate physical security analysis and management due to cancellation of events.

In this role, I liaised with client business executives to uncover, design, and lead execution of digital transformation solutions, driving innovation to position clients for long-term growth.My key achievements:• Boosted customer acquisition and retention for Google Fi, reimaging support services delivery and overhauling the end-to-end customer care experience by securing a key partnership with Pega to integrate low-code AI with Cognizant's digital execution platforms.• Conceptualized new approach to marketing strategy and execution for Google cloud infrastructure, changing customer perception from a "developer sandbox" into a comprehensive enterprise environment.• Enhanced Google reseller product knowledge, improved market differentiation, and elevated the customer experience by steering sales and development of a game-changing Learning Management System (LMS).

Interfacing with clients across electronics, high tech, and medical device industries, I led digital transformation efforts from initiation through delivery to optimize the customer experience, grow sales, and increase profitability.My key achievements:• Triggered 50% cost savings for Apple by sourcing and winning engagement to build a cognitive customer care platform, expanding from call centers into mobile and online channels while incorporating robust AI support for customer service agents and customers.• Opened a projected $200B revenue stream (by 2020, per industry analysts) by establishing new media channel built on partnership with General Motors On-Star division to complete first-ever integration of IBM Watson into vehicle dashboards.• Increased customer options and value-added features by leading strategy and go-to-market plan to secure deals with ExxonMobil, iHeart Radio, MasterCard, Parkopedia, and other vendors to provide personalized, interactive experiences in GM vehicles. (For more information please see: https://www.ibm.com/services/ibmix/cognitivemobility/)

I devised the strategy and plan to turn BlueHornet from an enterprise email service provider into a comprehensive digital marketing platform. This included cultivating key partner relationships and leading all go-to-market efforts.My key achievements:• Instrumental in increasing market opportunities from ~$2.5B to ~$170.9B and laid the groundwork for BlueHornet's merger with Terradata's marketing application division.• Collaborated with leadership team on company divestment and transition from Digital River to private equity ownership, providing additional capital to enable focused investment and product development.

Promoted to Managing Director in 2012, I oversaw all aspects of partnerships with technology clients, strategy, deal structuring and negotiation, and industry-/client-level marketing solutions/services development. I managed team of eight direct reports, led cross-functional teams of 200+, and held full accountability for P&L planning, budgeting, and forecasting.My key achievements:• Catapulted billed industry revenue from $6M to $350M in only five years for a client portfolio that included Apple, Microsoft, HP, Google, Sony, Amazon, Intuit, Epson, and Symantec.• Onboarded new accounts with Starbucks, T-Mobile, and Knowledge Universe within first year, expanding Acxiom's footprint in the Pacific Northwest region.• Built customer-centric marketing programs that delivered exceptional results, including 25% decrease in expenses and 112% increase in revenue in one year for Google; 34% cost reduction and 42% ROI improvement for HP; and additional $4.5M decrease in expenses and $220M lift in revenue for HP.• Invited to speak at 2013 DMA conference with Epson to showcase benefits of consumer-centric marketing.

• Responsible for building senior client relationships, leading strategy, staffing and development of one-to-one, direct and online micro-marketing solutions for existing Nimblefish clients, as well as developing and presenting targeted proposals for potential new client relationships• Led strategy, development, and implementation of revolutionary, multi-touch, variable Lowe’s kitchen remodel direct mail program featuring an online, highly variable PURL featuring individualized variable videos – resulting in incremental response over the control group• Developed innovative marketing program to enable individual VOD recommendations to be delivered via a multi-touch direct marketing effort• Management responsibilities include leading annual budget planning, negotiating annual firm agreements, managing profitability and team development

• Evaluated B2B marketplace through multiple forms of research in order to differentiate Gateway Professional from competition and strategically move Gateway from a console maker to a “branded technology integrator” • Developed strategy to rebuild Gateway’s business brand in the B2B marketplace, launching the new fully integrated campaign in September 2003, raising sales call volume by 26%• Led team to develop an integrated retail and packaging program for both online and in-store shopping experiences

• Integral member of team that developed and executed “Army of One” campaign launch, including strategy and communications planning through creative development • Responsible for strategic direction, product differentiation, creative development and production for six different integrated Army corps programs, including the U.S. Army Reserve, utilizing TV, print, direct, internet, events, promotions and public relations – managing over 360 different pieces of creative and $200+ MM budget • Developed a Life Cycle Management model transitioning internal recruiting to a CRM model for the Army Reserve and Reenlistment• Developed variable data, personalized direct mail and online campaign to support Army Reserve Prior Service and Reenlistment missions, response increased by 650% • Instrumental in the rapid start-up of one of Leo Burnett’s first government accounts, establishing a series of procedural practices unique to the Army account

• Product Development Manager for digital media marketing with a 4-year old start-up company; worked with senior management to develop strategic entry into a new product category • Conducted analysis of the digital camera market and utilized consumer data to design a digital kiosk to assist retailers in the sale of digital cameras; designed application concepts, business models, etc • Assisted the MIS department in keeping server and network operations on-line