Helen Graham Email & Phone Number

Tucson, Arizona, United States

New York City Metropolitan Area

Lead in-house agency creating custom content, campaigns and solutions for our clients who are trying to reach target audiences through our 30+ brands.

Greater Denver Area

Helen is leading a group of account teams and content marketers focused on delivering business impact through strategic marketing programs for our clients and their agencies. The Custom Marketing Solutions group develops relevant content and custom research promoted via multi-channel campaigns which leverage ALM's brands to target professionals within the.

Greater Denver Area

Client Satisfaction, Retention and Agency Revenue Growth - Helen led the Client Services practice area at Intelligent Demand for 3 years. In this role, she ensured that ID’s clients received the highest levels of program strategy, account management and marketing consulting across a range of integrated, digital marketing disciplines. In addition, Helen.

Austin, TX & Denver, CO

• Client Satisfaction, Retention and Revenue Growth - Developed demand generation strategies, deployed programs designed to grow client revenue.
• Led and managed team of account managers and project managers. Built team with customer-focused mindset.
• Led integrated projects with collaborative teams leveraging marketing technology for revenue performance.
• Negotiated contracts, grew agency revenue and increased profitability based on process improvement.

Greater Denver Area

Go-To-Market Strategy and Execution - Market a cognitive training program: Interactive Metronome (IM) is a research-based, patented training program that enables the brain to plan, sequence and process information more effectively. IM benefits athletic, academic, cognitive and motor performance for adolescents and adults. Proven through more than a decade.

Kansas City, Missouri Area

• Sales and Business Development - Helen established new client relationships with directory publishers. DMI is a sales, marketing and operations service bureau for publishers serving the national advertiser channel.
• Led business development and strategy for publisher marketing service bureau.
• Increased revenue by 28%, number of clients by 21%, and total directories marketed by 24%.
• Implemented customer satisfaction analysis for improvement of client services processes.

Greater Denver Area

• Product Management, Marketing & Sales Channel Management - Develop and manage channel marketing programs for National sales; manage products and channel marketing programs for direct marketing products; establish and.
• Led marketing team driving $240 million in revenue from national advertisers and direct marketers.
• Increased revenue more than $1.3M from sales channels in 2005 and negotiated reduced expenses.
• Launched and managed marketing programs including website, newsletters, collateral and presentations.
• Led cross-functional sales teams driving results against aggressive goals.

Lincoln, NE & Denver, CO

• Product Strategy and Product Management - Led product strategy for $100M data products organization. Developed cross-functional team focused on introduction to email marketing. Led consumer data collection strategies.
• Defined strategy for consumer database with $9 million budget and 22 team members.
• Implemented cost-saving changes and streamlined processes reducing staff by 33% within 1.5 years.
• Developed data collection strategies realizing 66% shorter cycle times and 45% cost reduction.
• Led product strategy team for $100 million data products business - developed cross-functional teams to identify customer needs, product line gaps and revenue opportunities.

Greater Denver Area

• Sales and Business Development - Sold solution integration for CRM domestically and internationally working in concert with EDS business units. Developed customized solutions integrating customer databases, modeling.
• Generated $3 million annually selling CRM solutions to domestic and international clients.
• Developed partnership strategy focused on EDS Strategic Business Units and service providers.
• Defined clients' needs with a team of technical specialists. Developed customized solutions leveraging relational databases, modeling, analytics and campaign management tools.

Greater Denver Area

• Sales and Business Development, Database Marketing & Analytics Solutions - Acquired middle market B2C clients and deliver database marketing solutions as a start-up within US West Marketing Solutions. Partner with.
• Developed and launched CRM solutions partnered with Acxiom for Copper Mountain Ski Resort, the World Wrestling Federation and the Atlanta Falcons enabling customer loyalty and customer acquisition programs.
• Responsible for hiring and developing team members for various components of customer relationship management solutions: marketing databases, direct mail, GIS mapping solutions, and analytic services.

Greater Denver Area

• Sales and Business Development - Acquired new consumer goods clients and deliver database marketing solutions which leverage customer, self-reported data, analytics, surveys and syndicated research.
• Responsible for customer acquisition and development of partner channel strategies.
• Generated over 35% increase in enterprise clients for CRM, data collection, analytics, and research services.
• Responsible for strategic client relationships, customer education, satisfaction and retention.

Mba, Marketing

Activities and Societies: Sports Marketing for the University Athletics Program

Bs, Business Administration

Activities and Societies: Volleyball - team captain