My passion is marketing – the art of delivering customer value & satisfaction at a profit – a simple definition at best. The New York Times on the other hand described it as “the art of telling stories so enthralling that people lose track of their wallets!” But how would I describe marketing? Quite simply, it is the discipline that allows me to unleash my creativity & commercial acumen in a way that adds value and contributes to the overall objective of influencing customer decisions.So, what else about me? For the most part, I’m an award-winning, results-driven marketing & sales professional with over 15 years’ experience across brand management, digital marketing, marketing communications (ATL & BTL), product marketing/NPD & merchandising. I specialise in leading the development of brand strategies that drive sustainable & profitable growth, as well as managing multiple end-to-end demand-generation campaigns. My leadership style can be considered inclusive and collaborative, which has served me well when leading & coaching high-performing sales & marketing teams across all elements of the talent management process. Furthermore, I’m also comfortable in my ability to engage & influence key stakeholders across all levels of the organisation.My specialties, skills & attributes:• Strategic planning & portfolio management • Pricing strategy• Digital strategy• Channel marketing & strategy• P&L ownership• Financial acumen• Proven track record of delivering results in the FMCG/Retail industry• B2B & B2C marketing• Event management• Team leadership and stakeholder management capabilities• Marketing communications & media planning• Interpersonal skills – strong written & verbal communication skills• Strong team playerI’m currently pursuing new marketing/brand management roles at present, so if you have an opportunity that I you feel I would be a great fit for, or you simply want to connect, I can be reached either through this profile or via grahamjphillips1@gmail.com.Some fun facts about me: Started learning to fly (PPL) many moons ago, but a mortgage & kids soon took care of any spare cash I had for lessons (but working on a plan to get back in the air soon). I enjoy annual cycling holidays around New Zealand with my partner in the summer and skiing adventures in winter. I am also doing my best to increase my general knowledge through quiz nights at my local pub, but this is certainly a work-in-progress!
