Marketing Copywriter, Multi-Channel
Current*Creative Department from 84.51˚ was transitioned to Kroger Creative Team in June 2024. • Write copy for digital, print, and paid media ad campaigns, including direct mail, email, display, and social media platforms• Brainstorm, write, and edit articles and recipes for Kroger’s best-customer magazine, MyMagazine• Create original copy for Kroger's blog and website pages• Apply customer data to manage and create an annual content plan for monthly loyal customer mailers• Partner with design and project management teams to create content and ensure brand tone is consistent • Create copy for Private Selection, Simple Truth, and Kroger Brand marketing materials, including print mailers and product descriptions• Write script outlines for audio and video ad campaigns