Director, Marketing Research & Partnerships
Silver Spring, Md, Us
Lead the collaborative development of new business lines alongside key stakeholders in three entities within the American Nurses Association Enterprise.Developed and implemented ideation, evaluation, and development processes for new business lines. With the goal of providing value and recognition to all nurses, improve healthcare and well being for all, and delivering partnerships that leverage the incredible reach of the ANA and in support of the ANA's mission.Managed an Enterprise ideation platform, centralized research repository, and organizational hackathons to promote a culture of ideation, innovation, and knowledge exchange.