Worked in the print and marketing industry since leaving school. Worked through most areas of the industry to gain a better understanding, including design, print, repro, print management, digital marketing and content and sales. I started my own print management company in 1996, which has evolved and adapted over the years to meet client and business changes.Own IP in the UK & Europe for a range of 'snap' Gift Card formats and very involved with the market today.Founder of the Green Gift Card brand that has been disrupting the market for years and is now at the forefront of implementing change in the single and limited-use plastic card industry. Also founder and MD for Livewire Marketing - a digital marketing and content creation agency.Retail strategy and marketing in UK and Middle East.Developing retail channels for products/services.I have been fortunate to work with some incredible people in some memorable places, including KSA in the retail and comms sector, in Jordan for the Royal Scientific Society for Black & White Group and most unique - filming and documenting post-conflict rehabilitation through explosive threat mitigation. Following very brave operators and Iraqis who locate and render safe explosive threats in the form of IEDs. See: https://www.jellyfishlivewire.co.uk/digital/news/news-optima-video-productionPassionate about the work, the industry and the interesting people in it. Specialities: Work with clients, colleagues and associates at different levels, from CEOs of international companies to SMEs to individuals. Collaborate to produce and deliver cost-effective, creative concepts and campaigns for all types of organisations. Understanding of creative, strategic and practical approaches to business. Passionate about authentic storytelling through different media.Focussed on delivering a first-class service.Able to adapt to meet the needs of clients.Aiming to rid the world of plastic cards - gift, loyalty, membership, hotel & door access, staff ID...I genuinely love what I do and was delighted to be awarded the GCVA (Gift Card and Voucher Association) Honoured Industry Contributor Award in 2022.