Using the experience of working in Buying and Merchandising in various markets at a senior level has given me a practical and customer oriented understanding of what is needed when Sourcing from Asia. I fully understand the world the customer experiences and can guide our team to ensure that the process considers the customers needs first.Having lived and worked in China for the past 10 years covering the full Asian market (China, India, Indonesia, Malaysia, Pakistan, Thailand & Vietnam), I have a good understanding of the supplier base and how to get the best for the customer. Market experience and strong relationships with our extensive supply base is a significant advantage when working in Asia.The current customer base who we work with is diversified and includes customers in the United Kingdom, West and Eastern Europe, Australia and New Zealand as well as Southern Africa – large and medium sized retail. This provides invaluable experience which further adds to what can be achieved for new clients.