𝗢𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 | We help companies be the way they should be. Performance oriented and relentlessly efficient without compromising compliance and governance. At 𝗗𝗔𝗧𝗔𝗚𝗥𝗔𝗧𝗜𝗢𝗡 we connect data. Data with data. Data with visualization. Data with calculation. And most importantly of all - data with people. We automate your data connections so your people can make more powerful business decisions. Operational decisions. Financial decisions. Supply chain decisions. ESG decisions. Compliance decisions. We do this to accelerate your business growth and maximize your profitability.𝗛𝗼𝘄 𝗪𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 | DATAGRATION makes data and analytics right-time, ML-driven, collaborative & actionable. By connecting and integrating a client’s data we amplify an organization’s potential. We work with our clients to configure our PetroVisor™ and EcoVisor SaaS-based platforms into a universally accessible system. This empowers teams to achieve business goals through data integration, analysis, benchmarking, and collaboration faster and more accurately than ever before.𝗢𝘂𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 | Our "𝗗𝗮𝘁𝗮 𝗬𝗼𝘂" culture assures our technical competence and sets our behavioral expectations. Three behaviors drive and reinforce DataYou. We are 𝗗𝗮𝘁𝗮 𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱, 𝗔𝗹𝘄𝗮𝘆𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 & 𝗥𝗶𝘀𝗸-𝗙𝗿𝗲𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.DATAGRATIONConnecting Data | Powering Decisions

Developed and grew The Distill Group, a marketing consulting firm. Deployed Distill's "Engineered Marketing" approach to blend engineering-based rigor and process with marketing-based strategy and creativity. The Distill Group and it's collaborators assist high-growth companies, primarily in the oil & gas sector, in:• distillation of sales and marketing strategy to accelerate growth,• voice-of-customer market research to inform strategy,• development of market positioning to differentiate value,• articulation of unique value propositions to accelerate sales,• execution of effective integrated marketing campaigns.Directly, or in collaboration with it's partners, Distill develops business growth strategy on three parallel-engineered fronts: marketing information & client insight; product design & strategic decision; creative positioning & campaign delivery. Specific engagements include:• private equity backed manufacturing start-up,• high-growth LNG supply company,• leading international oil & gas professional services firm,• top ranking energy-focused business school,• leading supplier of sub-sea equipment,• market leading compliance software developer,• critical-service gas booster manufacturer,• acoustic telemetry technology innovator,• major specialty chemicals supplier,• major oil field Service Company.

Leading sales initiatives, market intelligence, client & investor communications, and the development and implementation of Silverwell's overarching market strategy. Silverwell Energy Ltd is a UK based developer and manufacturer. Silverwell concentrates on applying its patented Binary Actuation Technology (BAT) platform to a range of oil and gas industry applications.Silverwell’s initial offering is the Digital Intelligent Artificial Lift (DIAL) product range which packages Binary Actuation Technology as an electronically actuated, real-time monitored and controlled gas-lift system. DIAL’s Artificial Lift Intelligence overcomes the limitations of existing completion equipment, eliminates well intervention and enables a fundamentally enhanced approach to gas lift production optimization. The operational and economic benefits achieved add significant value for any oil and gas production company operating artificially lifted wells.

Formed new marketing organization in private equity-backed start-up to revitalize under-performing global industrial products business. Multi-brand leadership remit encompassing product-line management, product development, marketing intelligence/analytics and marketing communications. Member of executive leadership team charged with implementing organizational re-design and aggressive growth plan delivering significant year-one performance improvements.• Managed 80 staff and multi-million dollar budget – significantly increased investment in new product development initiating/re-energizing six major programs to re-vitalize aged product offering.• Implemented marketing aspects of new organizational design, cross-functional processes and decision rights including product development, market intelligence, revenue forecasting and pricing.• Conducted extensive voice-of-customer research programs and developed three-year growth strategy to rationalize product lines, re-gain product parity and progress toward premium-value positioning.• Lead multi-vendor team in design and refurbishment of division HQ.

Founded The Distill Group, a marketing consultancy firm assisting high-growth companies in distillation of sales and marketing strategy, market research, development of differentiated market positioning, articulation of unique value propositions and the execution of effective integrated marketing campaigns. Project work included communications support to executive management team to raise investment capital for major international manufacturing investment.

Marketing lead for Weatherford's $4 billion Well Construction business group encompassing the design, manufacturing and sale of both established and emergent technologies. Accountable for the development and execution of multi-channel marketing strategies and tactics to drive product and service integration, technology adoption, market share growth and client retention.• Managed team of 12 marketing & creative professionals in the development of market research, strategy, tactics and budgets employing customer visits, whole product positioning workshops and market communication planning templates for agile, targeted and efficient campaign execution. • Led Business Unit VPs in development of “Well Construction Strategic Play Book” to enable key investment decisions for accelerated integration and growth.• Led development and execution of integrated multi-channel marketing campaign to re-position and launch a fully integrated product & service offering for enhanced service packaging and value pricing.

Directed large-scale organizational transition for Weatherford's global marketing functions with dual accountability for the ongoing marketing of a $13 billion revenue stream coupled with the development and implementation of a revamped and retooled marketing organization.• Managed global staff of 28 and $8.75 million corporate budget in the development and execution of global multi-channel integrated marketing campaigns to drive growth in revenues, market share and client retention.• Designed and implemented 6Ps Marketing Training Program targeting marketing, business development and product management professionals to elevate overall marketing skill sets.• Led implementation of revised global marketing organization to enhance marketing skills and better synchronize with sales by reinforcing standardized work processes, technology adoption, job roles, competitive remuneration and creative excellence.

Led multiple corporate-wide initiatives and programs to elevate the technical composition of Weatherford's product and services messaging coupled with enhancing the synchronization of the organization's marketing, sales and business development. Managed a staff of up to 20 multi-disciplined professionals delivering award-winning market communications & research.• Developed “Whole Product” positioning process bringing the client’s perspective to product & service packaging resulting in enhanced value-selling. Conducted more than 60 workshops to drive product and service integration, accelerate product launch and build internal alignment.• Supported business unit leaders in development and articulation of growth strategy. Adopted a pragmatic and inclusive approach to promote internal alignment that enabled timely action.• Built marketing research function from scratch bringing market intelligence and client understanding to business decision-making.• Key collaborator in development and delivery of corporate-wide internal behavioral reinforcement program including more than 40 workshops worldwide.• In lead, consultant and contributor roles, developed and implemented multiple award winning market communication campaigns ranging from launch of discrete products and services through integrated service packages to application-based offerings for specific market segments.• Developed & conducted multiple client technology workshops for CTO, region and key account managers to accelerate technology adoption with major clients. Assisted CEO with development of investor communications.• Led selection and implementation of marketing’s Customer Relationship Management system with the selected tool ultimately being adopted by the whole corporation.• Managed corporate creative services and digital communications functions implementing process and controls to ensure timely delivery of high quality creative work at reasonable cost.

Marketing Director – Intelligent Completion Technology (2002 – 2003)Directed the sales and marketing integration of acquired optical sensing technology with existing intelligent well technology to drive global client adoption and revenue increase.• Managed global sales team of 7 through brand transition and extension of intelligent well product offering.• Successfully developed and executed award-winning Simply Intelligent™ sales and multi-channel product launch campaign in collaboration with corporate marketing function.• Facilitated communications including client interaction, sales briefing, R&D planning, and sales budgeting. • Sourced and managed strategic planning consultative support for the Clarion™ in-well seismic sensing launch.

Led the development of an all-encompassing technically intense product offering delivered through Weatherford's global service infrastructure and supply chain to address emerging market trends.• Post-acquisition integration of BD Kendle Engineering and contributor to review of potential optical sensing technology acquisition targets to position for growth and fight commoditization.• Development and execution of product line technology and marketing strategy along with provision of market insight and strategic steer to drive supply chain efficiency.• Launch and early market support to high-end flow control products in deep-water and intelligent well market segments.

Managed a $20 million flow control product line focused on post-acquisition integration and globalization. Initiative included the development of a web-based sales enablement system and company-wide sales force training communications.• Developed web-based sales-enablement information system that became a model for future extension 
into all Completion Systems product lines. • Briefed Weatherford sales force in all regions on flow control product offering to drive globalization. • Managed product development, in concert with engineering, to ensure continued innovation.

Led a world-class UK based sales force focused on marketing established and newly commercialized products and services. Introduced account management process to meet aggressive $12 million revenue targets that ultimately contributed to the successful sale of Petroline Wellsystems to Weatherford.• Managed UK sales force meeting 40% growth target within 0.5 % of forecast with a portfolio of 
established and newly commercialized products and services. • Implemented account planning and management system to drive sales. • First to sell Expandable Slotted Tube Products to clients other than the initial early adopter.

Technical sales and account management for technology-lead manufacturing and service company. • Managed BP account winning new contracts and growing existing ones – took ETAP project revenue 
from an initial forecast of £250,000 to £6 million. • Provided sales and technical support for newly launched TB valve range to drive sales enablement in high-cost high-risk deep-water completion markets.

New managerial position reporting directly to the Offshore Installation manager. Responsible for daily delivery of well potential, completion and intervention operations in 9 of BP’s 10 most valuable wells.• Managed three transitions: to an alliance based well intervention contractor; from a plateau production to 
a declining well inventory; to an artificial lift system. • Implemented STOP and CI (Continuous Improvement) programs to increase operational efficiency. 
Selected as CI leader.

Broad ranging production technology responsibilities assigned to the most northerly field in UKCS. Focused on preparing wells for the end of plateau production and onset of decline. • Specific work areas included artificial lift; corrosion; sand control; tubular stress analysis; vertical lift 
performance; well kick-off; caliper survey analysis; platform and subsea completion design; and 
equipment specification; selection and procurement. • Lead downhole well engineering aspects of pre-project and pre-sanction stages of the Magnus Gas Lift 
Project. Multi-skilled team performed conceptual engineering, cost estimation and economic analysis 
leading to a successful multi-million UKP case-for-sanction to install gas lift. • Member of the cross-disciplined management team tasked with delivering Magnus Gas Lift with specific 
responsibility for well completions. Novel project management approaches delivered the project below 
budget. • After managing a tender exercise to select vendors built a broad ranging team including equipment 
suppliers, well management contractor and drilling to deliver the final detailed completion design, associated equipment and installation.

Planning, programming and offshore supervision of well service operations on SNS fields with specific responsibility for West Sole. • Operations included slickline, production logging, wellhead maintenance, E-Line, perforating, fracture 
stimulation, coiled tubing, and fishing. • Coordinated infill well drilling program including completion design and procurement, drilling liaison and 
module make-up. Supervised offshore completion running, perforating, fracture stimulation and clean-up.

Production engineering technical support to Easington Terminal and West Sole. • Prepared Easington Terminal Shutdown Procedures Manual. • Prepared offshore platform shutdown procedures followed by supervision of pre-shutdown plant 
preparation, leak testing and start-up. • Executed program of offshore production well tests.