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Having worked as Marketing Director and CRO across numerous tech companies, I have overseen the creation and execution of growth strategies that all have one thing in common - aggressive and predicable ARR growth. It's all about creating a replicable lead engine that drives new and existing business. Using a data driven approach, every dollar works hard to generate positive ROI.In addition, I've worked with many of these brands to help them prepare for investment or exit.I now enjoy working with tech companies to help them grow as quickly as possible.

HSI offers safety and HR solutions to medium and enterprise business. Made up of over 400 employees globally, HSI is considered a leading innovator in its category.

Head of Marketing - Donesafe.Donesafe is market leading Health, Safety and Environment software. With major clients including Audi, McDonald's, NAB, Telstra, State of California and many more, Donesafe is quickly becoming one of the most well-known names in safety software for both the SME market and Enterprise market. Donesafe, now an HSI company, has over 100 staff.As the head of marketing at Donesafe, I led the global marketing strategy to accelerate revenue, customer success, brand awareness and market share goals. Motivating my team to be revenue focused and results-driven are key to my success.Maintaining strict budgets, traction targets (such as ARR, CAC, LTV, ACV, etc) and working to maintain scalability, I helped the business achieve a successful exit.

Working in a small dynamic company has turned me into a hands-on marketer with experience across all digital and print channels, as well as a strategic thinker with strong business acumen.I am a highly passionate and motivated individual that will not stop until I achieve my goals and vision. I am a problem solver and a motivator, and believe my biggest asset is to be an engine behind a high performance and happy team culture.My role at MAUS Business Systems is optimising and managing the marketing team. Our goal is to provide CPAs and independent consultants solutions that will take their advisory practices to the next level. I also am responsible for general business operations and performance. Personally I am passionate about the opportunities that exist in business value creation, also know as exit planning.My skills includes:• Experience in CRM campaign execution, using Infusionsoft.• Experience in marketing across direct mail, email, phone, Google PPC, social media and SMS channels.• Creative and strategic thinker.• Ongoing analysis, measuring and reporting of performance to constantly improve campaigns. • Web design and HTML coding. • Ability to produce campaign across multiple channels. University level training in Adobe suite, with ten years practical experience. This includes Photoshop (digital or print), Dreamweaver (HTML), Indesign and Illustrator.• Over 10 years of graphic design experience.Information Technology Skills:• Advanced skills in Microsoft software applications (Excel, Word, PowerPoint, Access).• Advanced skills in Adobe Photoshop, Dreamweaver, Illustrator and InDesign.• Advanced skills in HTML coding, including web development and html based email campaigns.

MAUS Business Systems is the leading Australian software producer for business advisors, accountants and the SME market. MAUS has sold to over 60,000 customers globally, and has a highly evolving product range that is developed within the MAUS offices. • Execute comprehensive communications and sales strategies via DM, eDM, print and phone across Australia. This included the brief, design and print of a professional quality product brochure created in the Adobe Creative Suite. • Trigger based marketing campaigns via eDM. • Continuous improvement and monthly campaign analysis. This included measuring and evaluating performance of marketing activities and suggesting strategies for continuous improvement. Includes data analysis, KPI achievements, and commentary on successes and obstacles. These strategies are continually improved by considering the insights of customer buying cycles, aligning selling activities with known customer behaviours, and deploying CRM in conjunction with sales and marketing activities.• Implementation of digital media strategy. • Re-design product brochures to create a brand/image that compliments MAUS unique selling point. Supported by redesigned web pages.

Optus is the second largest Australian Telco. Optus was created to give Australian consumers choice in a monopolised industry, however now finds strength in providing exceptional customer experience, and exceptional value (not low cost) to Australian customers. This has allowed Optus to continue competing directly with Telstra, as well as the price-aggressive companies recently entering the market.Experience gained at Optus includes;Customer experience - building retail environments which create exceptional customer experience. In conjunction with this, implement referral and repeat business systems.Maintain store profitability with P & L awareness while driving sales and staff motivation through a period of extreme transitional hurdles, such as liquidation take overs. Over see profit building process...average price per customer, frequency of purchase, new customers while ensuring retention of existing customers.Train, educate and assist in operations at Optus stores.Management of stock levels, keeping to strict stock holding budgets in a high turn over environment.