Graham Melstrand is leading expert in the health and fitness industry focused on advancing the exercise profession and both improving access to, and participation in physical activity programs and interventions. Accomplished, adaptable and visionary leader with extensive experience in directing teams developing, delivering, and implementing solutions, innovations and impactful changes for health and wellness field. Through years, informed and established health policy positions and countless industry standards for the education, professional credentialing and employment of exercise professionals and heath coaches – increasing safety and quality of service in the industry as a whole. In the height of the recent Covid-19 pandemic, helped to develop campaigns and professional programs allowing to perform outdoor exercises in a risk-mitigation-focused manner.