Graham Michels Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Eqworks acquired the Juice Mobile assets from Curate

Toronto, Canada Area

Toronto, Canada Area

Curate Mobile acquired Juice Mobile in Jan 2019.

Toronto, Canada Area

Toronto, Canada Area

-Hire, lead, mentor, support and assess the ad operations team-Execute high maintenance mobile campaigns on key accounts-Perform in-depth technical troubleshooting across demand side and programmatic direct platforms to hunt down discrepancies and performance issues-Assist product and technology in defining and road mapping the minimal viable product for self-serve demand side platform and programmatic direct products-Lead software as a service sales training project for rolling… Show more -Hire, lead, mentor, support and assess the ad operations team-Execute high maintenance mobile campaigns on key accounts-Perform in-depth technical troubleshooting across demand side and programmatic direct platforms to hunt down discrepancies and performance issues-Assist product and technology in defining and road mapping the minimal viable product for self-serve demand side platform and programmatic direct products-Lead software as a service sales training project for rolling out self-serve platforms-Assist the senior leadership team in looking forward to shape our products in response to industry trends-Assist account managers and sales in strategizing how to apply our technology capabilities in response to client RFPs to achieve the end advertiser’s goals-Assist business development in identifying and assessing key technology and publishing partners to complement our technology Show less

Toronto, Canada Area

-Oversaw all stages of high value client’s campaigns, from initial contact, setting KPI’s and designing a media strategy to execution, optimization and post campaign presentations- Act as a product champion for our in-house DSP, giving presentations to our platform sales team on new features to enable them to fully sell the platform through to their clients- Train clients on all aspects of Centro DSP, enabling them to not only sell through the capabilities to their end advertisers, but… Show more -Oversaw all stages of high value client’s campaigns, from initial contact, setting KPI’s and designing a media strategy to execution, optimization and post campaign presentations- Act as a product champion for our in-house DSP, giving presentations to our platform sales team on new features to enable them to fully sell the platform through to their clients- Train clients on all aspects of Centro DSP, enabling them to not only sell through the capabilities to their end advertisers, but also to enable them to train staff and bring all their buying in house using a self-serve account- Act as a mentor to new hires and other staff within Centro’s programmatic buying team, teaching them best practices, optimization techniques and use cases for new features- Work with the engineering and product teams to help communicate areas where our platform is lacking compared to other DSP’s I have used in the past, as well as communicate specific client needs that need to be addressed for future features, helping to form our product roadmap Show less

Ideon Media

- Oversaw all aspects of ad operations for Ideon Media- Work in business development on both the buy and sell side, providing recommendations for viewability, anti-fraud and new platforms on the buy side to helping to demonstrate value, revenue forecasting and full technical implementation to new publishers on the sell side- Managed Ideon’s pricing model to maintain a sustainable business, fighting market wide problems such as falling prices on the sell side to attempting to manage… Show more - Oversaw all aspects of ad operations for Ideon Media- Work in business development on both the buy and sell side, providing recommendations for viewability, anti-fraud and new platforms on the buy side to helping to demonstrate value, revenue forecasting and full technical implementation to new publishers on the sell side- Managed Ideon’s pricing model to maintain a sustainable business, fighting market wide problems such as falling prices on the sell side to attempting to manage competitive pricing on the buy side - Was instrumental in the planning and future of where Ideon’s product offering should go, working directly with the CEO and director of sales for new initiatives, products and untapped markets Show less

- Worked with sales reps on RFP’s, applying my technical knowledge of the RTB capabilities and unique custom operations Ideon has built over the years to meet the clients end marketing goals with maximum efficiency- Assisted in helping clients take the step into the digital media world, which included developing complicated attribution models that accounted for de-duplication across vendors, ensuring that all campaigns were tracked and assessed properly by the end marketer- Manage and… Show more - Worked with sales reps on RFP’s, applying my technical knowledge of the RTB capabilities and unique custom operations Ideon has built over the years to meet the clients end marketing goals with maximum efficiency- Assisted in helping clients take the step into the digital media world, which included developing complicated attribution models that accounted for de-duplication across vendors, ensuring that all campaigns were tracked and assessed properly by the end marketer- Manage and optimize advertiser buys across our network of sites and RTB inventory, including display banner, Facebook, mobile, and video campaigns.- Managed all of Ideon’s sales tracking through Salesforce, which included scripting unique macros in excel to overcome the differences in the natural product based sales flow and the reality of digital media campaigns- Managed all of Ideon’s publisher relationships, from initial planning and forecasting, to ad tagging, to providing revenue reports and revenue forecasting for all publishers- Managed monthly invoicing of all of Ideon’s clients Show less

Toronto, Canada Area

Delivered B2B voice mail messagesCompleted several live message registration campaigns

Toronto

5 month work termManaged and implemented social media strategySupervised all sales repsHandled customer complaints department.

Toronto

• Made cold calls for business to business sales• Conducted public opinion surveys via telephone for market research purposes• Mastered the use of Voicecom systems software

• Conducted public opinion surveys via telephone for market research purposes

• In charge of organizing local jazz concerts as well as organizing music lessons for children through the charity aspect of the business. • Delegated all day to day duties among the employees and interns. • Used PowerPoint and Excel to create a user friendly virtual database of sheet music

Bachelor Of Commerce (Bcom), Marketing

Advanced Diploma, Business Administration