Spearheaded the development and production of the original series Maps to Nowhere, which boosted organic traffic, grew brand reach, and established a deeper connection with the audienceOversaw YouTube strategy in 2024, implementing targeted approaches that resulted in substantial growth in viewership, engagement, and subscribersDeveloped and implemented best practices, systems, and processes to streamline operations and enhance efficiencyLead a team of directors, producers, and production staff, overseeing resource allocation and ensuring seamless execution of media projects

I am integral in leading production and generating award-winning, original, and compelling series of programming. I display notable diversity in working across documentaries, films, and TV shows. I exponentially increase visibility and brand awareness by integrating use of major social media such as YouTube, increasing the reach of company content. I am a key source of visionary and influential leadership while collaborating with PR, marketing, brand communication, and media teams.I oversee strategic planning and development of impactful content that will enhance viewer engagement; increased engagement for the Vans brand YouTube channel by 64.5%, video views by 49%, viewership by 4.3%, and new subscribers by 14.8% in 2020.I support ongoing success and improvement by enhancing daily operations and best practices.I capture and sustain a consistent brand voice throughout programming and meticulously tracked viewer stats and ratings.I won Best Action Sports Film at the Honolulu Film Awards and a special Jury award at the MIMPI Film Festival for “Can’t Steal Our Vibe”; featured at other festivals including the Newport Beach and San Luis Obispo festivals.

I took charge of lucrative planning to produce content video opportunities and secure a competitive edge in the industry. I contributed insight and value to each stage of development from concept and storyboarding to final release. I increased business retention by successfully managing a portfolio of clients in the sports and entertainment fields; elevated satisfaction by conducting consultations on their needs. I supervise branded content and productions for large advertising partnerships such as Mazda and Vans.I demonstrated a wide range of expertise while creating digital content strategies for 15 media properties, exponentially increasing revenue.I directed my focus toward boosting viewership and supporting brand loyalty by producing relevant, engaging content.I was a reliable source of leadership and direction for a multidisciplinary team of videographers, producers, and editors to generate top-quality results.I enhanced workflows and refined daily processes throughout production to achieve top efficiency and quality.

I managed all logistics and production details on large scale commercial, documentary and original video content shoots.I lead and supervised the video production process, from concept through delivery. I ensured all production were delivered on-time and on-budget. I developed a video production toolkit to provide guidance and best practices, from pre-production through post production.

I produced, directed and edited original and documentary films, TV shows and commercial for a wide range of clients.Portfolio: Vans, Echo Entertainment, Surfline and O'Neill