Neil Graham Email & Phone Number

Bavaria, Germany

Weisendorf, By, De

Herzogenaurach, Bavaria, De

• Defining and planning the consumer facing brand activation strategy including:o Strategic direction and seasonal planning milestones across multiple marketing platforms covering media, social media, applications, AI, eCommerce, retail and loyalty, using consumer insights and market trends, setting business KPI’s and OKR’so Go to market planning, activation approach, creative development and events execution, including athletes and talent activation.o Full financial planning and accountability for the multi-million € budget, with YoY spend optimisation driving 20% reduction in spend and reducing resource needs by 35%, whilst increasing reach using machine learningo Leadership, motivation and training of a team of 60 marketing and activation experts supporting 50+ countries across multiple product and consumer touchpoints

Herzogenaurach, Bavaria, De

• Creation of global consumer facing activation strategy for the Adidas and Reebok brands with a new playbook introduction and first standardised global calendar• Delivered robust business plans incorporating consumer-centric activation plans and toolkits to support the achievement of challenging retail KPIs and OKR’s, enabling CAGR of +16%• Developed seasonal plans and annual calendar’s incorporating markets and global functions to meet business goals• Leading pivotal projects including the OMNI Channel cross functionality and loyalty solutions.• Demonstrated excellent relationship influencing skills to drive a collaborative communication approach, creating a marketing Center of Excellence.

Stockport, Gb

Altrincham, Cheshire, Gb

Bachelor Of Arts - Ba (Hons), Business Management

Education record

English, Maths, Science, Commerce, Geography