Adjunct JanPlan Professor at Colby College teaching a course called "Make Advertising that Doesn't Suck."

We are brand storytellers, culture creators, video, design and digital experience makers.

Yogibo is not just bean bags. It's a lifestyle. Yogibo manufactures and distributes a line of new age bean bags, home decor products and comfort accessories. Responsibilities: • Macro: responsible for driving 22% YOY growth while reducing spend in both digital and brick and mortar retail. • Micro: P&L management, Go-To-Market strategies for promotions, media, PR, consumer segmentation. • Performance Marketing: Overall performance marketing including paid media, social media, influencer, SMS, email. • Product & Brand Collaborations: managed global partnerships with Disney Pixar, Lucas Film, Pokemon.• Team & Agency Partner Management: Managing internal Creative, Retail, and eComm teams and external agency partners.

Led Marketing Strategy group for 15 offices offering brand building, market research, insights & analytics, creative & content development, business process outsourcing, retail merchandising, and digital commerce services.Business Development: Established and nurtured C-Suite and Senior-Level Client relationships with brand partners (CPG, Travel & Leisure), retail partners (Amazon, Walmart, Target, Costco), and vendor partners. Strategic Product: Oversaw a diverse team of strategists, analysts, designers, developers, and engineers serving clients nationwide. Strategic outputs include: • Business and customer intelligence including prospecting, segmentation development, and predictive analytics. • Fully integrated branding initiatives including digital, retail, experiential, sponsorship. Media, Content, & CRM Strategy including media mix modeling, content/editorial, and customer relationship management. • Data & Analytics: application of data driven insights into the Advantage Solutions planning, investment and measurement process including implementation of measurement plans and longer terms roadmaps for Advantage clients. • Talent: Co-founded the “Advantage Enterprise Ambassador Academy, a training and mentorship program for high potential associates at the Vice President/Director levels. Results: 15% Enterprise-wide growth YOY resulting in IPO in October, 2020

• Led strategic planning and campaign development for a 125-person team across three offices, driving client outcomes.• Oversaw client innovation plans, including eComm, retail strategy, and brand marketing, resulting in 18%-22% agency growth YOY.• Responsible for agency P&L, resource allocation, and profitability, leading to the sale of AMP Agency to Advantage Solutions in 2015.Clients included: Hasbro, Patagonia, Saucony, Boden, Go To Meeting, Schneider Electric

Designed and implemented consumer segmentation, content management, and CRM solutions. Partnered in building proprietary analytical tool that enabled a comprehensive view into sales and marketing performance within and across all channels to best understand key drivers of purchase and affinity. The tool allowed us to expediently understand marketing cause and effect and continually improve ROI across a wide range of interactions. Clients included: Bank of America, Saucony, BMW/MINI, Virgin Mobile, athenahealth

Managing A&G strategic product by providing quantitative and strategic marketing consulting services to new and existing clients. Services included prime prospect segmentation, media mix strategy, customer lifecycle management strategy, and interaction strategy.Client work included: MFS Investments, Hannaford Supermarkets, Sears Holdings, Athletes for Hope, Bright Horizons.

Responsible for establishing FCB West Coast operation: leading fully integrated, multi-discipline marketing and media teams for West Coast accounts, managing executive-level client relationships, maintaining cost controls and profitability. Client engagements were focused on developing integrated marketing solutions by utilizing a breadth of knowledge in digital, direct, and general communications. Built Los Angeles team from two-person operation to 25+ person cross-functional team in just over a year. Developed and managed analytics group that created Marketing Forecasting and Media Relationships tools that became invaluable to the client and provided 15%-20% savings in media investment. Clients included: Kaiser Permanente, American Century Investments, Chicago Mercantile Exchange, Los Angeles Times

Helped drive creative and digital strategy including discovery, creative development, contact strategy, and offer strategy. Member of core team to open the DIGITAS Chicago office in 2001. Clients: Allstate, AT&T, Bank of America, the National Basketball Association.