Graham Nelson Email & Phone Number

London, England, GB

Waterville, Maine, US

Adjunct JanPlan Professor at Colby College teaching a course called "Make Advertising that Doesn't Suck."

East Providence, Rhode Island, US

We are brand storytellers, culture creators, video, design and digital experience makers.

Nashua, New Hampshire, US

• Yogibo is not just bean bags. It's a lifestyle. Yogibo manufactures and distributes a line of new age bean bags, home decor products and comfort accessories. Responsibilities:
• Macro: responsible for driving 22% YOY growth while reducing spend in both digital and brick and mortar retail.
• Micro: P&L management, Go-To-Market strategies for promotions, media, PR, consumer segmentation.
• Performance Marketing: Overall performance marketing including paid media, social media, influencer, SMS, email.
• Product & Brand Collaborations: managed global partnerships with Disney Pixar, Lucas Film, Pokemon.
• Team & Agency Partner Management: Managing internal Creative, Retail, and eComm teams and external agency partners.

St Louis, Missouri, US

• Led Marketing Strategy group for 15 offices offering brand building, market research, insights & analytics, creative & content development, business process outsourcing, retail merchandising, and digital commerce.
• Business and customer intelligence including prospecting, segmentation development, and predictive analytics.
• Fully integrated branding initiatives including digital, retail, experiential, sponsorship. Media, Content, & CRM Strategy including media mix modeling, content/editorial, and customer relationship management.
• Data & Analytics: application of data driven insights into the Advantage Solutions planning, investment and measurement process including implementation of measurement plans and longer terms roadmaps for Advantage.
• Talent: Co-founded the “Advantage Enterprise Ambassador Academy, a training and mentorship program for high potential associates at the Vice President/Director levels. Results: 15% Enterprise-wide growth YOY resulting.

Boston, MA, US

Boston, Massachusetts, US

• Led strategic planning and campaign development for a 125-person team across three offices, driving client outcomes.
• Oversaw client innovation plans, including eComm, retail strategy, and brand marketing, resulting in 18%-22% agency growth YOY.
• Responsible for agency P&L, resource allocation, and profitability, leading to the sale of AMP Agency to Advantage Solutions in 2015.Clients included: Hasbro, Patagonia, Saucony, Boden, Go To Meeting, Schneider Electric

Boston, MA, US

Designed and implemented consumer segmentation, content management, and CRM solutions. Partnered in building proprietary analytical tool that enabled a comprehensive view into sales and marketing performance within and across all channels to best understand key drivers of purchase and affinity. The tool allowed us to expediently understand marketing cause.

Boston, MA, US

Managing A&G strategic product by providing quantitative and strategic marketing consulting services to new and existing clients. Services included prime prospect segmentation, media mix strategy, customer lifecycle management strategy, and interaction strategy.Client work included: MFS Investments, Hannaford Supermarkets, Sears Holdings, Athletes for.

New York, New York, US

Responsible for establishing FCB West Coast operation: leading fully integrated, multi-discipline marketing and media teams for West Coast accounts, managing executive-level client relationships, maintaining cost controls and profitability. Client engagements were focused on developing integrated marketing solutions by utilizing a breadth of knowledge in.

Boston, Massachusetts, US

Helped drive creative and digital strategy including discovery, creative development, contact strategy, and offer strategy. Member of core team to open the DIGITAS Chicago office in 2001. Clients: Allstate, AT&T, Bank of America, the National Basketball Association.

American Studies, Education, African American Studies

Education record