As the Head of Design at Accenture Song, I lead brilliant teams to deliver human centered creativity and innovation for global clients across various industries. I have over 20 years of experience in marketing communications, creative direction, and online marketing, and a BSc in Management from Dublin Institute of Technology.My mission is to create impactful and meaningful solutions that address the needs and aspirations of people, businesses, and societies. I leverage my expertise in design thinking, service design, and business design to shape and deliver holistic and strategic visions, products, and services. I also foster a culture of collaboration, learning, and experimentation within Accenture Song and across the Accenture network.