In 2022, Verdes and Combo officially merged. Verdes began as an innovations and marketing consultancy focused on developing mutually beneficial ways for our clients and their consumers to connect. Combo launched with developing the Away brand before going on to build a prolific design studio working with brands such as Nike, Gap, Saie Beauty among many many other. Our capabilities span upstream strategic services such as research, brand strategy, business consulting and product innovation to further downstream creative services like branding, concepting, content and architecture. To achieve mutual value, our process requires close client collaboration, objective decision-making and a deep respect for everyone involved - including the consumer. While our output is diverse, one core principle guides all our work: the lowest risk investment a brand can make is to give their customers what they want. This mindset has led us to a process that is led by research, generates a high volume of ideas, shared early and collaboratively with clients, and results in well-designed concepts that are built to share. In the past three years, our clients have included Humana, Nike, Spotify, Puma, Jordan, Target, Converse, Samsonite, Twitter, eBay, Adele, Dremel, Diageo and Mass Mutual. Our partners’ work has been featured at a TED Conference, has been named one of the best 15 campaigns of the 21st century by AdAge, has won Best in Category in I.D. Magazine’s Design Review, has won Best of Show at the One Show awards, received titanium and gold lions at Cannes, a Yellow Pencil at D&AD and is archived in MoMA’s permanent collection.Feel free to message me if you’d like to learn more about the work we’re doing. www.combo.co

Lead all client development for the agency including internal growth, profitability management, innovation development and management of agency leadership group.

Developed model and growth plan for agency strategy group including hiring, financial management and people nurturing of agency strategy group.

Lead strategy and business development for major accounts including Virgin, Dell, JC Penney, Cablevision and new business activities.

Following the Master Settlement Agreement with 46 State Attorneys General and the tobacco industry, the American Legacy was founded. The truth campaign was the foundations central program focused on preventing youth tobacco use in America. truth was the first youth campaign to place as much emphasis on grassroots and digital activation as it did on traditional media. Recognized by Adage as one of the top 15 campaigns of the 20th Century, truth is recognized a having a direct impact on the massive reduction in youth smoking over the past 18 years and as a result lauded as one of the most successful social marketing brands in history.

Think New Ideas bought by large consultancy, Answerthink. Hired to run Unilever business - one of first large cpg clients to develop strong online presence. My tenure was short and sweet due to opportunity to run truth campaign. Fortuitous though as Answerthink shut the doors on their front-end interactive capacity two months after I left.

Managed multiple pieces of business at Arnold including many of the first fully integrated accounts leveraging all Arnold's business units - Direct, Promotions, Online (Circle interactive) and PR.

Ran key national sales accounts for division of Pernod in Ireland.