Graham Robertson Email & Phone Number

Scotland, United Kingdom

Johannesburg Area, South Africa

Develop and implement shopper marketing activities that deliver on our brand strategies Propose and implement customer specific activation built on the 7Ps across all channels(both on and offline), incl. promotion management, shopper input for packaging development, product launch and re-launch, communication to customer and shopper, and input into account planning In conjunction with sales & marketing, partner with key customers & run joint business plans/ reviews that allows us to capture new opportunities & build tailored shopper activations focused on growing our categories Report on data/industry trends & provide retailer/shopper insights to relevant stakeholders to continuously improve our business planning, brand strategies and trade activationsAnalyse all data points including competitive activities & adjust plans accordingly Develop yearly promotional plan on brand & customer level in line with the set guidelines andrun a pre-& post promotion to ensure a positive ROI Improve our availability & visibility through setting the right must stock list by channel &implementing a Perfect Store model Prepare & present monthly trade plans to our merchandising agency then follow up onimplementation, making sure that our plans are deployed in trade Oversee & manage e-commerce through exploring this space, setting the right basics to win inthis channel and forming partnership with key e-commerce players Run sustainability project with top customers Contribute to best practice sharing, networks and projects Achievements and responsibilities:Developed a quick and easy way to analyse promotional performanceChampioned the sustainability project for the region and implemented a recycling regime atthe Johannesburg office.Created a refreshable presentation deck for monthly reporting using a new Nielsen onlineportal I was trained on.Implemented online presence vetting in order to optimise the sales on all retailer websitesselling our products.

Midrand, Gauteng

• Day to day management of the Promotions Admin team, and overseeing their work. This includes loading all Broadsheet related price promotions and Bonus Buys / Buy one get one free type promotions onto SAP and ensuring these work correctly at Point of sale in stores. • Proactively managing the Dis-Chem Retail master data and managing projects related to master data. This includes, listing types, fulfillment attributes, SAP and Online descriptions, Dimensions and other attributes related to retail products.• I also do post promotion / campaign analysis for the business at the highest level i.e. Directors and CEO.

Sunninghill

Bryanston

• Development & implementation of Category Management Strategies • Management & analysis of Nielsen/Aztec data and any other data available. Management of Key Account data, analysis and customer / consumer insight. • Key contact for Brand Marketing Team with regards to all promotional and customer activities. Contribution to creation of Marketing Plans. Translation of Brand Marketing actions into winning Customer/Shopper marketing actions.• Input into proposed concept and elements to ensure shopper message is communicated as well as checking that POS is within customer requirement specifications. Management of POS distribution and warehousing (POS life-cycle management). Ensuring POS deadlines for in-store execution are met and tracked in line with planned marketing and sales booked activities.• Keeping an inventory of all POS. Distribution of POS to all role players when required.

South Africa

Day-to-day management of the Massmart account including – Makro, Makro Liquor and the Masscash banners, providing ongoing strategic insights, category management expertise and working together with the client teams to ensure present and future success in the client’s business. Day-to-day management of Sasol Forecourts account. Providing insights and category management expertise to the merchandising and brand management team to ensure present and future success in the client’s business.

Daily management of data collection systems for Mystery Shopping, including online portals for reporting purposes. Management of the Video Editing team, insuring the best quality.Training of mystery shoppers to use the equipment, as well as scenario (acting) training to get them ready for the jobs they were assigned. Including video mystery shopping at Vodacom outlets, Motor vehicle manufacturers (service levels) and survey based shopping at various Forecourts.Systems Manager Mystery Shopping, Synovate Market Research 07/2009 – 10/2010Daily management of data collection systems for Mystery Shopping, including online portals for reporting purposes.Finding more efficient ways to report data and supply insights to clients. Constantly innovate to improve performance of data collection systems.Management of the Video Editing team, ensuring quality reporting.

• Daily management of data collection systems for Mystery Shopping, including online portals for reporting purposes.• Finding more efficient ways to report data and supply insights to clients. Constantly innovate to improve performance of data collection systems.• Management of the Video Editing team, ensuring quality reporting.

Higher National Diploma, Patisserie, Capsicum Culinary Studio

Activities and Societies: Professional PatisserieStudied professional patisserie

Matric, Physical Sciences

Activities and Societies: Cricket (Captained and obtained colours), SoccerMatric