Graham Hamilton Email & Phone Number

Chatham-Kent, On, Ca

Tecumseh, Ontario, Canada

Tecumseh, Ontario, Canada

Windsor, Ontario, Canada

Aylmer, Ontario, Canada

- Responsible for the Marketing, Brand and product development for Motif’s internal brands, BOXHOT, Floresense and DEBUNK, based on rigorous market analysis and product differentiation strategies, as well as targeted consumer and retailer execution plans.- Contributed to Motif’s success in becoming the #1 vape producer in Canada, within only 18 months of receiving its Sales License.- Determined go-to-market strategies for new listings across BC, AB, MB, SK, ON, QC & NB, including managing product pitches with provincial category managers, new listing submissions, digital marketing, trade asset development and Sales programming.- Managed 83 innovative SKUs across 4 uniquely differentiated cannabis brands, with 168 listings across 8 different product categories in 7 provincial markets.- Created and managed the Marketing & Brand budgets for BOXHOT, Floresense and DEBUNK.- Worked directly with Motif’s Leadership, Creative and Operations teams to develop and launch innovative cannabis products, including determining product formulations, hardware selection and packaging design.- Developed a trade marketing strategy for in-store materials for effective product differentiation and brand awareness.- Collaborated with Creative to develop an innovative asset portal which our internal and external sales teams could utilize to order from over 150 unique digital and printed trade materials and merchandise.- Managed the social media pages for BOXHOT, Floresense, DEBUNK & Motif Labs, resulting in the organic growth of BOXHOT’s social media from 0 to 4,000+ in under 1 year.- Carefully crafted BOXHOT’s content and community engagement strategy, leading it to become one of the most unique and talked about cannabis brands in Canada.- Created and managed various customer service procedures for Motif’s internal brands, leading BOXHOT to become one of the most valued consumer-first cannabis brands in Canada.

Aylmer, Ontario, Canada

Aylmer, Ontario, Canada

Aylmer, Ontario, Canada

Chatham-Kent, Ontario

Leamington, Ontario

Windsor, On

Responsible for the leadership of all marketing activities for Technophar on a Global scale. Some of the areas of focus included:- Corporate Rebranding- Marketing and Communications Strategies- Special Events & Tradeshows- Demographics & Market Research- Agency Management- Sponsorships- Content Development

Chatham, Ontario

I was responsible for the preparation and coordination of responses to complex legal and corporate issues. This resulted in an accurate representation of the company’s position on a given topic and the overall brand standard of transparency.I conceptualized, developed and implemented market research strategies to better understand, in real-time, the wants and needs of the target demographic, which resulted in the more effective communication of the corporate values and goals of fairness, respect and consideration.I designed a corporate Marketing policy, cooperatively with Legal, to ensure that all CASL (‘Canada’s Anti-SPAM Legislation’) and PIPEDA (‘The Personal Information Protection and Electronic Documents Act’) regulations were met within digital initiatives. This created an internal process whereas all employees could effectively and consistently communicate with external parties without breaching government codes of conduct.I managed the communications strategy for sensitive issues such as the Voltage Pictures LLC v. John & Jane Doe lawsuit with the CRTC where TekSavvy Solutions Inc. was challenged to provide detailed customer information to Voltage Pictures. These strategies included coordinating with the leadership team and key stakeholders, the preparation and release of community responses using Press Releases and social media, and responding to media inquiries.I was responsible for the development of any projects or campaigns that required the use of an outside agency or vendor. This resulted in an increase in project quality and message clarity, and led to an overall reduction in execution time.I led TekSavvy’s annual omni-channel lead generation campaign to a 525% increase in participation after 2 years by analyzing performance statistics and adapting the campaign for greater interest with target demographic—this included the addition of French content for French-Canadians through the use of a detailed translation process.

Chatham, Ontario

I conducted annual demographics research, which resulted in more efficient & highly targeted consumer Marketing strategies and a 40% overall increase in online traffic.I established a departmental review system to ensure that TekSavvy’s B2B and B2C branding standards on all national Marketing assets were upheld and written in the appropriate voice.I was responsible for the coordination and execution of the TekSavvy Hospitality Suite at the Canadian ISP Summit, an annual corporate event for key stakeholders in the telecommunications industry, which included creative development, logistics, legal and promotional materials development. Theses efforts resulted in the 500+ attendees experiencing a confident and professional brand experience.I developed an efficient briefing process for all social, digital and traditional asset development, which resulted in an 8% reduction in billable hours.

Chatham, Ontario

I led creative asset development and French translation management during a company rebranding initiative, including social, digital and traditional media, which resulted in a doubling of TekSavvy’s customer base over the 12 months that followed.I grew consumer leads database from 20,000 to 55,000 within 6 months through the use of heavily targeted Marketing strategies through social media and digital advertising.I implemented a new inbound Marketing program, which garnered an average click-through rate of over 40% using leads gathered through various digital efforts.I created a departmental process to notify internal staff and key stakeholders of upcoming external campaigns and of their specific program details. By circulating these details internally, there was an overall improvement to corporate culture and a general feeling of inclusion.I was the National copywriter & proofreader of all external content, including traditional media, social media and other digital assets, which resulted in consistent and accurately-depicted branding.