Graham S.

Graham S. Email and Phone Number

Director of Social Strategy @ VML
Chicago, IL, US
Graham S.'s Location
Chicago, Illinois, United States, United States
Graham S.'s Contact Details
About Graham S.

Graham S. is a Director of Social Strategy at VML. He possess expertise in social media marketing, email marketing, online marketing, facebook, social media and 40 more skills. Colleagues describe him as "Graham is a skilled inbound marketer and content strategist. Graham and I worked together closely. He ran the content team at PJA, and I was a regular contributor. Under his leadership, we implemented a new inbound marketing program that dramatically increased site traffic. He was also a producer and lead marketer for the Unconventionals, PJA’s content brand. I am host of the podcast, and worked closely with Graham as he established an editorial plan, landed guests, and drove distribution for the show. As an aside, he has a huge interest in craft beer (both brewing and occasionally drinking), and was responsible for producing our two most successful episodes of the Unconventionals, both focused on craft beer. Graham is smart, easy-going, and an effective marketer. I’m happy to recommend him!", "I had the pleasure of working with Graham when I was a sales representative for Grow Socially. Graham was the leading expert for Online Marketing and Strategy and I leaned on him frequently for advice when understanding different customer and prospective customer challenges. His confidence and professionalism with his work in and out of the office was truly impressive. He will be a tremendous asset for any company he works for in the future.", and "Graham is great at recognizing the potential of Social Media across many different campaigns, whether its supporting digital content, or promoting brand awareness. He's always thinking ahead at how Social Media can boost the campaigns and programs our agency puts out."

Graham S.'s Current Company Details
VML

Vml

View
Director of Social Strategy
Chicago, IL, US
Website:
vml.com
Employees:
33818
Graham S. Work Experience Details
  • Vml
    Director Of Social Strategy
    Vml
    Chicago, Il, Us
  • Manifest
    Social Media Director
    Manifest Aug 2024 - Nov 2024
    New York, Ny, Us
  • 160 Driving Academy
    Director Of Social Media
    160 Driving Academy Jul 2023 - Apr 2024
    Chicago, Illinois, Us
    * Single-handedly ran all digital strategy and campaigns for the largest commercial driver’s license training provider in the U.S., leading to a 71% increase in direct enrollments from paid social efforts and expanding social reach by 1.6 million users within the first six months.* Developed and executed dynamic social content strategies tailored to various platforms, enhancing both paid and organic social media presence and engagement, with a focus on corporate partnerships and government collaborations.* Met on a daily basis alongside executive leadership, including the CMO and CEO, to align marketing strategies with organizational goals, ensuring cohesive messaging and impactful brand representation across all channels.* Managed a team of junior digital marketers and creatives, overseeing email marketing, public relations, and content creation, which resulted in improved team efficiency and effectiveness in meeting marketing objectives.* Implemented and crafted long term strategic initiatives for the brand’s new mobile app, Trucker’s Network, developing long-term strategies that resonated with the target audience and supported recruitment and retention goals.* Increased social visibility and engagement in partnership with prominent entities such as Amazon’s Career Choice program, and state and federal agencies, crafting compelling narratives that inspired and engaged the target audience.
  • Socialdeviant
    Director Of Social Media
    Socialdeviant Mar 2022 - May 2023
    Chicago, Illinois, Us
    * Elevated the agency’s capabilities by single-handedly initiating the formation and development of a social media focused department. * Held a pivotal client-facing role, while leading and managing a team of two Social Strategists, fostering a collaborative environment that optimized the execution of social strategies and ensured seamless alignment with overall business objectives.* Completely revamped the agency’s approach to best-in-class content strategies and tactical plans, rooted in data-driven insights and social trends, providing social points of view and actionable recommendations to drive engagement and brand visibility.* Owned the paid and organic social structure of campaigns, ensuring optimal execution and delivery of social strategies, enhancing brand presence across major platforms through strategic and targeted campaigns.* Acted as liaison between the Creative, Strategy, and Account teams guiding the understanding and execution of cutting-edge platforms, emerging technologies, trends, and opportunities, to inform creative best practices.* Created and standardized templates for content calendars, creative deliverables, and reporting documents, streamlining processes across multiple departments and enhancing the efficiency of content production and performance analysis.* Utilized Google Data Studio, Google Analytics, BuzzSumo, Brand 24, and individual social media platform tools to drive data-driven decisions and optimize campaign performance.* Managed client and internal public relations and media vendor relationships, fostering strong partnerships and securing favorable media coverage.Clients Included: American Airlines, Hasbro/Play Doh, Disney Channel/XD, Lagunitas Brewing, Labcorp, Medela, Bumble Bee Foods, Cresco Labs, Allegiant Airlines, Deft Technologies, Cayman Jack, MXD Drinks, Marco’s Pizza, Floyd’s 99 Barbershop, Continental Tires,CareerBuilder, Columbia College of Chicago, Gallo Wine brands (Andre, Dark Horse, Liberty Creek, etc.)
  • Socialdeviant
    Senior Manager Of Content Planning
    Socialdeviant Sep 2020 - Mar 2022
    Chicago, Illinois, Us
  • Socialdeviant
    Content Planner
    Socialdeviant Aug 2018 - Sep 2020
    Chicago, Illinois, Us
  • Wpromote
    Content Marketing Manager
    Wpromote Jan 2018 - Jul 2018
    El Segundo, Ca, Us
    * Owned and assessed long term content strategy and performance and identified gaps, aligning brand messaging with relevant digital channels to enhance engagement and reach. Utilized analytical tools to monitor content impact and optimize strategies based on insights.* Set campaign goals and KPIs for both organic and paid campaigns, ensuring alignment with broader marketing objectives. Monitored campaign performance and adjusted strategies to achieve target metrics, driving ROI and conversion rates.Clients Included:  Atom Tickets, Zenni Optical, ETO Doors, Honeywell, Whoop, Cinemark, Weedmaps.
  • Aeronaut Brewing Company
    Social Media And Digital Strategy Director
    Aeronaut Brewing Company 2016 - 2018
    Somerville, Massachusetts, Us
    * Crafted innovative campaigns that integrated emerging technology, elevating brand visibility on a local and national scale. Boosted social media following by over 40% and expanded distribution to five new states in two years, significantly enhancing brand reach and market presence.* Positioned company as a premier crafter of quality beer and a vibrant artistic venue in Greater Boston. Developed and executed marketing initiatives that leveraged influencer partnerships, data-driven paid social campaigns, and a robust content calendar, resulting in increased sales and brand recognition.* Pioneered the first-ever ticketed beer release event in New England, garnering national media coverage. Launched a unique rock album via QR code on a beer label, earning PR Week’s Best in Food/Entertainment 2018, while demonstrating creativity and innovation in product promotion and audience engagement.* Utilized emerging technologies and social platforms to promote events, beer releases, and cultural moments. Collaborated with brewers, marketers, and artists to create compelling content and interactive experiences that resonated with the target audience, driving engagement and brand loyalty.* Enhanced Aeronaut Brewing's digital footprint through strategic influencer outreach and community management. Implemented data-driven social media initiatives that optimized audience targeting and engagement, contributing to sustained year-over-year growth in both followers and sales.
  • Pja Advertising + Marketing
    Digital Program Manager
    Pja Advertising + Marketing Aug 2014 - Dec 2017
    Cambridge, Ma, Us
    * Initially brought on as a Social Activation Manager (2013-2014) to develop strategies for our major clients.* Owned social media strategy for multi-million dollar B2C and B2B clients while spearheading the agency’s inbound marketing initiative “The Unconventionals” podcast and related digital content.  Podcast Guests Included: IBM, Ancestry, VICE Media, Lagunitas Brewing, Warby Parker, Waze, Converse, American Express, Evernote, and Dollar Shave Club. Clients Included: Ace Hardware, Straight Talk Wireless, Cambridge Trust Company, as well as many B2B clients such as Honeywell, Corning Life Sciences, and Red Hat Software.
  • Pja Advertising + Marketing
    Social Activation Manager
    Pja Advertising + Marketing Jan 2013 - Aug 2014
    Cambridge, Ma, Us
  • Grow Socially
    Digital Project Manager
    Grow Socially Apr 2010 - Jan 2013
    * Maintained a presence in almost every department of the agency as it grew from one to over a dozen employees by the end of 2012. * Tasked with developing everything clients would need from branding and marketing strategies, to client services, running hands-on media campaigns, as well as in-depth analytics reporting formats and project management processes that are still in place today. Clients included: American Heart Association, Epicomm (Formerly NAPL), and Printing Industries of America.
  • Boston Financial Data Services
    Project Manager
    Boston Financial Data Services Feb 2009 - Feb 2010
    Us
    Managed and executed administrative support for long-term projects with BFDS’ clients, some of the leading financial services firms in the nation. Typical project management included quality assurance, team coordination, and marketing preparation such as asset management and program planning around large-scale investment updates and settlements for upwards of 10,000 investors per month.
  • The Planetary Group
    Marketing Assistant
    The Planetary Group Jun 2008 - Oct 2008
    Us
    Promoted from intern to Marketing Associate at this Boston & LA-based music marketing firm and record label specializing in independent and alternative acts for non-commercial, digital media outlets. I was brought on to oversee the promotion of more than ten acts who were treated as clients, working with radio outlets, social media channels, and other entertainment promotional venues to spread awareness. Activities included light tour scheduling, interview coordination, and digital promotion. Notable acts I worked with include Katy Perry, Interpol, Beastie Boys, Passion Pit, and Bloc Party.
  • Cbs Radio Wbcn-Fm 104.1
    Music Department Intern
    Cbs Radio Wbcn-Fm 104.1 Jan 2008 - May 2008
    Philadelphia, Pa, Us
  • Wmln
    Music Director
    Wmln Oct 2006 - May 2008
  • The Planetary Group
    Intern
    The Planetary Group May 2007 - Sep 2007
    Us

Graham S. Skills

Social Media Marketing Email Marketing Online Marketing Facebook Social Media Digital Marketing Blogging Social Networking Online Advertising Lead Generation Google Analytics Seo Digital Strategy Social Media Measurement Advertising Digital Media Podcasting Marketing Strategy Content Marketing Analytics Marketing Mobile Marketing Integrated Marketing Web Analytics B2b Marketing Editing For Web Strategic Content Development Influencer Marketing Strategic Planning Marketing Communications Social Media Monitoring Wordpress Social Marketing Social Media Development Media Relations Web Content Management Interactive Marketing Content Strategy Corporate Blogging Brand Awareness Facebook Marketing Online Reputation Management Content Management Social Media Advertising Reputation Management

Graham S. Education Details

  • Curry College
    Curry College
    Communication

Frequently Asked Questions about Graham S.

What company does Graham S. work for?

Graham S. works for Vml

What is Graham S.'s role at the current company?

Graham S.'s current role is Director of Social Strategy.

What is Graham S.'s email address?

Graham S.'s email address is gs****@****pja.com

What is Graham S.'s direct phone number?

Graham S.'s direct phone number is +161749*****

What schools did Graham S. attend?

Graham S. attended Curry College.

What are some of Graham S.'s interests?

Graham S. has interest in Creative Marketing, Podcasting, Digital Media, Content Marketing, Early Technology Adoption, Digital Strategy.

What skills is Graham S. known for?

Graham S. has skills like Social Media Marketing, Email Marketing, Online Marketing, Facebook, Social Media, Digital Marketing, Blogging, Social Networking, Online Advertising, Lead Generation, Google Analytics, Seo.

Who are Graham S.'s colleagues?

Graham S.'s colleagues are Alba Carbonell, Sławomir Bełch, Raymond Chin, Georgina Aguilar, Neda Mirvakili, Emma Jeman, Skye Osborne.

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