Paid advertising across a number of retail media partners, including Amazon Walmart Target (Criteo, Citrus Ads, Roundel Media Studio)The Home Depot CVS Walgreens Ahold

Freelance and contract digital marketing roles - available now.Digital marketing services on short term and long term agreements. Work covered includes PPC, SEO, Amazon ads, Etsy, eBay, Affiliates, CRM, Email, Display (retargeting and prospecting), (Paid) Social, Budgeting, Reporting and Forecasting on a B2C and B2B basis for multi channel and pureplay retailers. Please get in touch to consider contract roles for your digital marketing needs - ongoing and ad hoc assistance available.Recent roles include Head of Digital Marketing at Watch Shop, and Senior Digital Marketing Manager at OFFICE Shoes.

https://www.mygift.com/https://www.amazon.com/stores/MyGiftHome/MyGiftHome/page/B482E352-EB92-4650-B3EA-DD2228C1DDDEMyGift Enterprise is a top-200 seller on Amazon specializing in uniquely designed décor and organization products for commercial or home settings.Lead vision, strategy, and results for marketing across all digital media paid and organic online marketing channels that drive new customers and increase revenue. Deliver performance through thoughtful strategy and execution.Play a key role in defining, evolving, and driving KPIs, digital strategy, analytical systems, and marketing processes.Experiment and iterate quickly by developing weekly campaign strategies across owned content including email marketing/CRM, content, SEO, and (paid) social (Facebook, Pinterest, Instagram, YouTube, Twitter) for DTC site (Shopify store).Manage and optimize Amazon ad campaigns for top 200 seller across US, MX, CA and UAE. Amazon ads include Sponsored Products (automatic and manual), Sponsored Brands, Sponsored Display and Sponsored Display Video. Hands on experience (strategy and execution) and agency management.Grow alternate channels such as Etsy, Ebay, and Walmart.Amazon Ads, Shopify, Google Ads, Google Shopping, SEO, Facebook, Instagram, Pinterest, Content Management, GDN, Bing Ads, Etsy, Ebay, Walmart. Report into the CEO.

Manage and grow all elements of the companys direct to consumer online marketing and ecommerce sales, develop and execute on strategies that will drive online sales growth Build an inbound marketing plan, oversee all the company's social media marketing, email programs, affiliate programs, referral rewards, SEO, SEM, content marketing and influencer marketing programsOptimize and improve customer conversion journey with website A/B testing and website improvementsManage brand cohesiveness and growth in all advertising mediumsDevelop and manage sales partnerships (both online and offline) that generate new revenue streams, including 3rd party marketplaces such as Amazon and othersStay up to date with the latest technology and best practicesPrepare and manage multi-million dollar digital marketing budget, measuring ROI and KPIsTrack SEO and Google Analytics data and make complex analysis and conclusions for improvement for BedJet DTC store (Shopify)Research competition, investigate benchmarks and provide suggestions for improvement.Google Ads, Google Shopping, Amazon Ads, SEO, Content Management, GDN, Bing Ads, Shopify.Reporting into the CEO.

https://www.watchshop.com/https://www.thewatchhut.co.uk/Contract role.Oversee all marketing activity for 2 UK and 7 International B2C sites.Managed all digital marketing channels - PPC, SEO, Email/CRM, Affiliate marketing, Display (prospecting and remarketing) and Social.SA360 used to manage Google Ads and Bing Ads accounts.Report directly into CEO. Managed 2 direct reports, 1 indirect report.

https://www.office.co.uk/https://www.offspring.co.uk/https://www.officelondon.de/Set and implement the worldwide online marketing and traffic acquisition strategy to support sales growth across PPC (search and shopping), SEO, Display, Affiliate and Partnerships on 3 websites (OFFICE, OFFSPRING and OFFICE London), as well as driving footfall into c. 180 stores.Responsible for effectively managing spend in line with ROAS targets, and providing insight into competitor behaviour in order to improve marketing performance through hands on experience and managing agencies.Activities also included weekly and monthly reporting, forecasting, budgeting, and additional spend proposals. Promoted to Senior Digital Marketing Manager when Head of Digital Marketing went onto maternity leave. Managed 1 direct report, 1 indirect report.

Set and Implement the worldwide online marketing and traffic acquisition strategy to support sales growth across PPC (search and shopping), SEO, Display, Affiliate and Partnerships on 3 websites (OFFICE, OFFSPRING and OFFICE London), as well as driving footfall into c. 180 stores.  Acquisition (performance marketing) channels contributed 86% of the demand in 2016-17, accounting for majority of 19% YOY uplift in revenue. Spend approximately £5.1m (c. $6.9m) in 2017-18.  Responsible for effectively managing spend in line with cost of sale targets, and providing insight into competitor behaviour in order to improve marketing performance. This was achieved with a combination of hands on experience and managing agencies.  Activities also included weekly and monthly reporting, forecasting, budgeting, and additional spend proposals. Programmatic display activity (for remarketing and prospecting) through Criteo, Sociomantic and RocketFuel

https://www.figleaves.com/Providing strategic and tactical leadership for PPC, SEO, Display, Social, Affiliate and Partnership channels – responsible for channel budget, GOV performance and YOY growth.Vast improvement in PPC performance – 48% increase in GOV and 21% improvement in ROI during 2014 Q1, from additional 22% spend. Restructure of US and ROW PPC accounts to target new territories and generate additional revenue.  Applied DoubleClick for Search (SA360) to the 3 PPC accounts and saw strong improvement in ROI.Implemented new affiliate calendar for improved communication, and increased visibility of promotions. Successfully worked with B&M teams to identify areas for promotion.  Forecasting revenue and costs for channels on a month-by-month basis.

https://www.onlinegolf.co.uk/https://www.americangolf.co.uk/Responsible for PPC campaign of Europe’s largest online golf retailer, expanding campaign size and accountable for cost and ROI figures.  Google Paid Search spend approximately £550k per annum and managed using Google AdWords editor. Continual improvement and optimisation to maximize ROI, including splitting out separate tablet and mobile campaigns. Tasks included keyword research, ad copywriting, landing page optimisation, and performance reporting to Head of E-Commerce. Account grown from c. 450k keywords to c. 2.1m keywords. Control Social Media campaigns on facebook and twitter – growing fan/follower numbers, engaging with customers, and encouraging sales.  Manage relationship with SEO agency and liaise with web development team for recommendations.

Writing text throughout website, and optimising for maximum organic traffic and revenue benefit. On page SEO and off page SEO methods used to enhance visibility on SERPs.Link building, keyword research, evaluating performance in Google Analytics, monitoring Google Search Console.

Quickly became an experienced executive, assisting in the training of new graduates.55 week industrial placement in Omnibus division led to further 11 week placement in Business & Consumer Services division.