Graeme is regarded as one of Australia’s leading experts on business, consumer behaviour and the economy. His expertise is showcased through regular appearances on 7 News and Sunrise, as well as his role as a panellist on The Retail Panel on ABC radio. Graeme's insights have been quoted in over 1000 publications in the past year alone. Widely recognised for his perspectives spanning business, strategy, innovation, leadership, and consumer insights, he has earned a reputation for excellence in the field. With a robust commercial background before entering academia, in entrepreneurship, investment, and business advisory, Graeme has played a pivotal role in shaping the dynamic landscape of Australian business.As the Director of Executive Education - Griffith Advantage, Graeme drives the University’s distinctive approach to educating the managers and leaders of today and tomorrow. Within his role as the Director of the Co-Design Lab at Griffith University, Graeme spearheads an experiential learning space that fosters collaboration among students, academics, and industry partners. Graeme has implemented transformative pedagogical approaches, such as collaborative problem-solving workshops and interdisciplinary design challenges, significantly boosting student engagement and employability. His dedication to educational innovation was acknowledged in 2023 when Graeme was named one of Australia's top 50 teachers – a testament to his commitment to inspiring the next generation. As a founder and investor in over twenty Australian businesses, Graeme has showcased a discerning eye for spotting opportunities and ensuring their success. Renowned as a sought-after business advisor, he has guided start-ups, early-stage companies, and mature businesses, amassing a diverse portfolio with over a thousand global clients.Throughout his career, Graeme has been involved with an impressive array of brands and organisations. Some notable examples include Youi Insurance, Auto & General, Budget Direct, Suncorp, Bendigo Bank, Westfield, Porsche, Land Rover, Jaguar, BMW, Mercedes-Benz, Infiniti, Honda, Volkswagen, Mini, AP Eagers, Talent2, Allegis Group, Queensland Ballet, Madison Sport, Molten, 361, Super Cheap Auto, Surf Life Saving, Stockwell, WorkPac, Customs House, @reality, Cochlear, Brisbane Fashion Month, Salt Meats Cheese, and Campos.