Grainne O'Kelly Email & Phone Number

Dublin, County Dublin, Ireland

Responsible for donor marketing, initally for CHI Temple Street and then for wider Foundation.Achievements:- Helped transition donors through the merger of Temple Street Foundation and CMRF- Developed a legacy strategy for the new Foundation- Worked on the merger of two databases into one new CRM system

Responsible for direct mail, donor care, and legacy marketing, while managing a team of 7 fundraisers. Achievements:- Developed a cold mail acquisition strategy that exceeded targets in the first year - Worked with Charities Institute Ireland in developing guidelines for the CHY3 Renewal Process- Developed and implemented a legacy strategy- GDPR Officer for Fundraising Department

Responsible for direct mail, direct recruitment, and legacy marketing.Achievments:- Successfully managed three direct mail appeals, improving response rates, average gift, and ROI- Won Bronze at the An Post Smart Marketing Awards 2017 (Fundraising/Not For Profit category)- Coordinated most successful tax back campaign in past 5 years

Responsible for key nationwide campaigns including the "Big Toddle" and "Buckets for Barnardos", as well as smaller events such as the Spirit of Christmas gala dinner.Achievements:- Rejuvenated the Big Toddle for Barnardos campaign, increasing participation levels by 50%, despite previous downward trend.- More than doubled the income from Barnardos' national collection in first year working on campaign- Year on year increase in volunteer numbers for national collection, with little attrition.

Took a step down in order to work for this particular organisation. Was responsible for community fundraising, as well as general fundraising admin for the corporate and events team. Used the opportunity to prove fundraising credentials and was soon promoted to National Campaigns Executive.

Regularly analysed and reported results of fundraising campaigns and was took fundraising lead for move to new CRM database. Also responsible for maintaining database, website, donor care and donor communications.Achievements- Coordinated three overseas charity treks- Successfully managed four direct mail campaigns, including a legacy appeal.- Developed and implemented fundraising policies, procedures and new Donor Charter.

Diploma, Fundraising Management

Certificate, Gdpr & Data Protection

Postgraduate Diploma In Management & Marketing

Awarded scholarship from DIT and the Marketing Institute of Ireland

Master Of Science (Msc), Environmental Resource Management

Bachelor Of Arts (B.A.), Sociology & Geography