▪Responsible for pre-booking and reorders of eyewear, watch, and hard goods category sales for Florida territory, which includes 100 specialty retail accounts totaling $4 million. ▪Service existing customer base by visiting 5-10 accounts daily and cold calling to open new business. ▪Nurture relationships with buyers and key decision makers to maintain current territory and grow revenue. Doubled LY sales in 2017 and 2018 and recognized for 30-month streak of consecutive YOY growth from August 2017 to February 2020. ▪ Maximize at-once and open-to-buy opportunities through consistent in-store visits and analyzing weekly selling reports.▪Educate retailers on current trends and forecasts and provide actionable insights for each account. ▪Present product line to buyers at regional retail and national trade shows.▪ Operate and maintain company vehicle for territory orders. Forecast and manage local warehouse inventory for re-order sales. ▪Monitor monthly sales volume to achieve individual goals and identify trends across selling groups and distribution channels.▪Pioneered watch category and launched price point eyewear program.

Retail Merchandising Specialist - South Florida and Caribbean, March 2011 - August 2016▪ Executed visual merchandising standards and provided direction to territory of 40 doors, which includes department stores and specialty retail in South Florida and The Caribbean.▪Created seasonal visual directives, assortment plans, and sell -in tools.▪ Educated account personnel on merchandising standards, product knowledge, and brand campaign and marketing initiatives.  Provide ongoing training and product knowledge seminars.▪ Communicated with the sales, marketing, and account contacts to to ensure installations and visual presentation opportunities were properly executed.▪ Assisted with shop installations, in-store communication assets, and POP installations and placement to drive sales and maximize consumer engagement with the brand and product.▪ Negotiated premium floor locations and increased square footage opportunities for all Quiksilver brands.▪Tracked weekly sales and markdowns, working closely with account executives to ensure goals were met or exceeded.

Territory Merchandise Coordinator, July 2001 - March 2011Tommy Hilfiger, U.S.A., Fort Lauderdale, Florida▪ Merchandised and maintained Tommy Hilfiger product according to company plan-o-gram and corporate directives.▪ Developed partnerships with individual store management teams to ensure that company standards were maintained between visits.▪ Acted as a liaison between executive management team, account executives, and buyers to communicate successes and opportunities. ▪ Instructed store management and staff on product information, quality, detail, new fabrics, and models through seminars and one-on-one training.▪Managed a team of 8 shop specialists and holiday interns.▪ Partnered with stores to recruit, interview, and staff departments with energetic, enthusiastic sales professionals. ▪ Collaborated with training departments to improve specialists’ productivity and sales skills by conducting selling-skills classes.