Grant Bleecher

Grant Bleecher Email and Phone Number

Head of Growth and Business Development @ TruAge Solutions
Durham, NC, US
Grant Bleecher's Location
Durham, North Carolina, United States, United States
Grant Bleecher's Contact Details
About Grant Bleecher

As a marketing, strategy, innovation, brand, and business growth leader, I help businesses set and achieve bold, ambitious goals. With experience at Pepsi, Disney, Hershey, Unilever, plus fast-paced growth-stage startups, my work is often in marketing, strategy, and innovation. I apply strategic rigor, marketing expertise, and classical CPG brand-management skills to build, launch, and grow businesses, brands, and teams. I’ve led award-winning and growth-driving marketing campaigns that span TV, grassroots, digital, e-commerce, sports marketing, music marketing partnership & collaborations, and I’ve launched new brands and products in tech, food & beverage, and health & wellness across the U.S. and 60+ countries.I am passionate about family, people, and building collaborative, mission-driven teams that bring out the best in each other. I also advise new ventures and early & growth-stage startups. And I’m interested in how business (and business skills) can be used as a force for good. ---Specialties include: Business management, leadership, marketing, revenue growth, growth strategy, brand strategy, U.S. and global marketing campaigns, acquisition marketing, consumer insights, data, integrated marketing, new product / brand launches, new market entry, innovation, TV ads, grassroots & community marketing, sports marketing, digital campaigns, E-commerce, retail, direct-to-consumer, M&A, partnerships and collaborations, lifestyle content, team & people management, org structuring, culture, international expansion, new processes, transformation, retail strategy.

Grant Bleecher's Current Company Details
TruAge Solutions

Truage Solutions

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Head of Growth and Business Development
Durham, NC, US
Grant Bleecher Work Experience Details
  • Truage Solutions
    Head Of Growth And Business Development
    Truage Solutions
    Durham, Nc, Us
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  • Brightleaf Growth Advisors
    Head Of Marketing, Strategy, & Innovation
    Brightleaf Growth Advisors 2024 - Present
    Durham, Nc, Us
    My independent consultancy where I also frequently partner with my favorite former colleagues, consultancies, and agencies.Specializing in transformational, step-change growth through product innovation, brand strategy, marketing, and other growth levers. Specialties include: Fractional CMO & CGO roles, strategic marketing, revenue growth strategy, innovation strategy, go-to-market strategy, new market entry, product innovation, brand strategy, e-commerce, CRM and MarTech optimization.Some recent projects: - Innovation pipeline development for leading sports nutrition brand, using consumer insights and A.I. - Creation of a launch strategy for a Seed-stage food start-up, including optimizing product-market fit. - Development of B2B growth strategy and marketing plans for SaaS company’s partnership with Ferrari. - Creation of market entry strategy, positioning, and innovation for top U.S. vitamin brand. - Built innovation strategy and positioning for top oral care brand's newest innovation concept.
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  • The Hershey Company
    Senior Director, U.S. Commercial Strategy
    The Hershey Company 2023 - 2023
    Hershey, Pennsylvania, Us
    Led development of U.S. candy business 3-year strategic plan for revenue growth and margin expansion.Oversaw cross-functional sprint teams across 50 stakeholders tackling the biggest challenges facing Hershey’s U.S. business and identified in-year opportunities to drive revenue, margins, and longer term transformation opportunities.Led team of 3 awesome direct reports and served on U.S. executive cross-functional leadership team.
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  • Brightleaf Growth Advisors
    Vice President Marketing, Strategy, & Innovation
    Brightleaf Growth Advisors 2020 - 2022
    Durham, Nc, Us
    Independent consultancy that advises companies spanning tech, e-commerce, food & beverage, CPG, sports, health & wellness, among others. - Led team of 8 in creating growth strategy and 3-year innovation pipeline for iconic global food business. - Developed new strategy for plant-based protein company to reposition its portfolio for growth. - Led team in development of 3-year innovation pipeline for leading breakfast foods company. - Led creation of future-proofing strategy for top candy and snacks company. - Crafted competitive analysis and strategy for #1 global snack food brand to defend market share. - Led consumer research and competitive analysis for top global convenience store beverage business.
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  • Columbia Care
    Vice President, Marketing
    Columbia Care 2018 - 2020
    New York, Us
    Delivered triple-digit revenue growth. Led and built a team of 10 marketing and product experts to create and execute a new consumer-focused marketing strategy and proposition for Columbia Care, one of the world’s fastest growing--and now largest--vertically integrated cannabis companies. Built and executed new strategy for brands, marketing, creative, digital, media, e-commerce, direct-to-consumer, merchandising, community engagement, PR, and other strategies for growth. Launched 22 new retail locations nationwide, going from 13 to 35 in three quarters. Created and launched 3 new brands from idea to procurement to commercialization in 90 days. Launched new website and e-commerce platform, revising the MarTech stack for optimal customer acquisition, retention, relationship management, and LTV.
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  • Butterfly London
    Director & Head Of The New York Office
    Butterfly London 2017 - 2018
    London, England, Gb
    London-based brand, marketing, & innovation consultancy. Recruited and hired as the first leader of the New York office, to build a U.S.-based team and expand U.S. business. - Led New York Office and vision, strategy, hiring, P&L, and growth for U.S. business. - Oversaw strategy projects and client relationships for Adidas, PepsiCo, Tiffany & Co., and others. - Member of executive leadership team.
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  • Pepsico
    Global Marketing Lead, Pepsi Zero Sugar
    Pepsico 2016 - 2017
    Purchase, New York, Us
    Global business, strategy, brand positioning, marketing communications, and innovation agenda for the Pepsi brand, including global marketing lead for Pepsi Zero Sugar / Pepsi black.
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  • Pepsico
    Senior Brand Manager, Global Pepsi
    Pepsico 2015 - 2017
    Purchase, New York, Us
    Pepsi global marketing campaigns: Pepsi Challenge (2015), PepsiMoji (2016), and Pepsi Zero Sugar - Live Without Compromise (2017).Led Universal Pictures and Pepsi partnership for Back to the Future “Pepsi Perfect” campaign across 24 countries. ROI of 80:1, totaling more than 5 billion earned media impressions worldwide and $100 million in ad value. Global marketing campaigns, sports marketing, music marketing, partnerships & collaborations.
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  • Pepsico
    Brand Manager, Global Pepsi
    Pepsico 2014 - 2015
    Purchase, New York, Us
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  • Pepsico
    Brand Manager, Global Beverage Innovation
    Pepsico 2013 - 2014
    Purchase, New York, Us
    Launched new to world beverage innovations, including: Caleb’s Kola (PepsiCo’s first craft soda brand), 7up Lemon Lemon, and Pepsi Homemade with Soda Stream.
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  • Unilever
    Associate Brand Manager, Global Skin Care
    Unilever 2011 - 2013
    Blackfriars, London, Gb
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  • Walmart
    Mba Intern
    Walmart Jun 2010 - Aug 2010
    Bentonville, Arkansas, Us
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  • The Hershey Company
    Manager, Marketing, Brand & Innovation Strategy
    The Hershey Company 2008 - 2009
    Hershey, Pennsylvania, Us
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  • The Hershey Company
    Associate Manager, Global Strategy
    The Hershey Company 2007 - 2008
    Hershey, Pennsylvania, Us
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  • The Walt Disney Company
    Senior Analyst, Digital Marketing
    The Walt Disney Company 2005 - 2007
    Burbank, Ca, Us
    Digital marketing, e-commerce, TV ads, brand management, PR launch, events, product innovation, synergy, partnerships, and media collaborations with other Disney business units.
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  • The Walt Disney Company
    Graduate Marketing Associate
    The Walt Disney Company 2005 - 2005
    Burbank, Ca, Us
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Grant Bleecher Skills

Positioning Consulting New Venture Launch Adobe Contribute Argentina Students Market Research Outlets Mentoring Davidson Digital Marketing Honor Online Advertising International Studies On The Job Training P&l Management Temporary Placement Cross Functional Team Leadership Scholarships Boys Graphing Strategic Brand Positioning Brand Strategy Film Management Public Relations Politics Brand Management Consumer Marketing Hiring Spanish Leadership Charlotte Strategic Partnerships Latin Brand Development People Management Seminars Press Releases English New Market Expansion 10k Team Leadership Global Student Government Fundraising Strategy Management Consulting Cash Flow Forecasting Product Innovation Customer Insight Corporations Testing Nonprofits Talented Language Arts Customer Acquisition Product Launch Analytical Skills Product Development American Private Sector Capital Campaigns Publicity Ample Social Media R Annual Giving Trials Global Strategy Market Planning Applications Business Development Modeling Advertising Customer Relationship Management Strategic Planning Creative Writing Marketing Voting Newsletters Analytics Thinking Income Media Misconduct Council E Commerce Observer Art Code Growth Team Oriented Environment Market Entry Curriculum Design Marketing Analytics Start Ups Teaching New York International Marketing Bonus Integrated Marketing Hear Trustees Proposal Writing Special Projects Interviews Sexual Libraries Financial Analysis Journalism Market Analysis Social Media Marketing Business Strategy Culture Connecticut Hong Kong Marketing Strategy Coordinated

Grant Bleecher Education Details

  • Duke University
    Duke University
    M.B.A.
  • Davidson College
    Davidson College
    English & International Studies

Frequently Asked Questions about Grant Bleecher

What company does Grant Bleecher work for?

Grant Bleecher works for Truage Solutions

What is Grant Bleecher's role at the current company?

Grant Bleecher's current role is Head of Growth and Business Development.

What is Grant Bleecher's email address?

Grant Bleecher's email address is gr****@****ail.com

What schools did Grant Bleecher attend?

Grant Bleecher attended Duke University, Davidson College.

What skills is Grant Bleecher known for?

Grant Bleecher has skills like Positioning, Consulting, New Venture Launch, Adobe Contribute, Argentina, Students, Market Research, Outlets, Mentoring, Davidson, Digital Marketing, Honor.

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