Grant Cerny, Phd Email and Phone Number
Grant Cerny, Phd work email
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Grant Cerny, Phd personal email
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With over 20 years of digital product experience in roles ranging from individual contributor to Vice President of Product Management and Chief Product Officer, I have led the development of strong teams and the launch of successful products at companies like Macy's, AOL, & HP as well as a handful of startups. I enjoy leading teams to create products which: a) users or customers love -- and which b) drive desired business outcomes.Core Characteristics• Motivational thought-leader influencing and inspiring others to adopt new, forward-thinking practices• Experienced manager guiding and motivating teams through complex tasks, tight deadlines, and rapid change • Strategic product & platform owner orchestrating growth roadmaps for complex scaled systems• Analytical thinker mining data-data driven insights to source opportunities• Trusted advisor to senior executives for managerial, strategic, and tactical decisions• Natural, outgoing relationship builder with colleagues and external partners alikeHighlights• Product strategy, product roadmap management & product marketing resulting in 100%+ gains in customer base, engagement and revenue.• Search-based AI tech veteran deeply engaged with GenAI today; advisor to startups based in AI tech or bootstrapping with LLMs & copilots• Full-funnel ecommerce experience optimization & step change innovations on web and mobile apps, including omnichannel journey orchestration & enterprise collaboration with stores & supply chain• 15+ years experience in Identity & Access Management, adept navigating Security, Fraud & Abuse dynamics to protect customer account integrity• Data-driven decisioning including monitoring and threshold vigilance on key metrics, insights mining via pattern recognition and pivoting, A/B optimization, hypothesis experimentation, and market validation.• Platform development & product management for media networks with 100s of web, mobile, social, and distributed presences.• Full Product line ownership (GM level) including business operations, P&L, operational expense management.• Video (VOD, Live, SVOD, AVOD) and Audio (on-demand, internet radio, podcasting), GM for AOL Video, 2009.• Subscriptions, Payments, Email Marketing, Customer Acquisition & SaaS platform integrations. Growth of customer profile databases by 10x, resulting in better 1st party targeting data and direct to consumer marketing capability.• Product, Design & Engineering management: Product, Design, UX/UED, Tech Dev, Web / Sys Ops, via internal or vendor solutions, for entire or multiple platforms.
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Sr. Director Of Product, Macy'S And Bloomingdale'S Ecommerce Sites And AppsMacy'SNew York, Ny, Us
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Sr. Director Of Product, Macy'S & Bloomingdale'S Ecommerce Sites & AppsMacy'S Feb 2022 - PresentNew York, Ny, UsDigital & omnichannel product development leader for Macy’s and Bloomingdale’s web and mobile app e-commerce shopping experiences. Inspiring and strategic leader of teams' vision, strategy and roadmaps for:• Identity – trust & security through authentication & authorization for new and existing customer accounts • Discovery – influence & integrate to roadmaps over home, search, browse, PDP, PLP, recommendations• Confidence – evaluation-phase experiences building cart size through signals and recommendations• Checkout – assembly of orders into simplest-possible final step confirmation of shipping and billing • Payments – incorporation and display optimization for leading credit, quick-pay, and BNPL tenders• Fraud & Abuse – signals and rules based on 3rd party trust/risk screening tech pre- and post-purchase• Credit & Loyalty – extending customer lifecycle with loyalty rewards and proprietary credit products• Post-Purchase – purchase & returns history, return-to-funnel recommendations, customer support access• Customer Support – customer support portal integration including AI automated & agent chat and voice • Delivery & Fulfillment – omnichannel shipping (supply chain) and pickup (stores) order option timing• Enterprise Returns – convenient returns options, faster refunds, enterprise gross margin profitabilityGrowth: directly responsible for product lines with $500M+ revenue growth and $100M+ expense reductions YoY, with capital expenditure budgets of less than $35M. Delivered Macy’s 3rd Party Seller Marketplace (2022), followed by Bloomingdale’s (2023) unlocking 2x+ market assortment coverage. Enterprise Influencer: widely known as “open, optimistic, and effective,” quickly established a voice of authority and trust with cross-organizational leadership including Technology, Security, Credit/Finance, Fraud, Legal, Customer Service, Stores, and Supply Chain to advance strategic enterprise projects toward goal. -
Head Of Product: Customer Management, Delivery, Fulfillment & Returns At Macy'S DigitalMacy'S Oct 2020 - Feb 2022New York, Ny, UsProduct domain lead for all customer management functions within Macy’s and Bloomingdale’s web and mobile app e-commerce customer shopping experiences. Includes account registration & authentication (identity & access management), account management (e.g. profile, preferences, credit, wallet, rewards, reviews, lists), and order management (order history, order tracking, post-purchase transactions). Additionally responsible for all delivery, fulfillment & returns digital and omnichannel workflows and features in partnership with Stores and Supply Chain.
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AdvisorEntrepreneurs Roundtable Accelerator Oct 2024 - PresentNew York, UsPaying it forward by advising start-ups for the East Coast’s largest accelerator on product strategy, business operations, fundraising, and technology. -
AdvisorSolve Jul 2024 - PresentNew York, UsSolve is a data-driven eCommerce platform that empowers leading brands to grow faster and more profitably. Their platform gives brands complete ownership of their data, so they can make informed decisions about everything from customer segmentation and lifetime value to attribution, cart recovery, and analytics. -
AdvisorAdeptmind Jul 2023 - PresentToronto, Ontario, CaAdeptmind.ai is an artificial intelligence (AI) technology company delivering scaled relevant customer search experiences for major retail ecommerce brands -
Product Consultant & Startup AdvisorDeep Blue World, Llc Jan 2019 - PresentConvent Station, Nj, Us• Private/Public Sector Permitting Transformation: 2+ year consulting engagement with Service First Permits to devise e-permitting and customer access / support portal capabilities to drive scale and efficiency in the complex and inefficient value chain connecting private (builders) and public (jurisdictional review) sectors• Subscriptions: built out MVP requirements and product marketing for Brightly (thisisbrightly.com) freemium subscription content service targeting a demographic of aged 50+ to “live life fully charged”• AI & Retail e-commerce – current advisor for Adeptmind.ai, an artificial intelligence technology company delivering scaled relevant customer search experiences for major retail ecommerce brands -
Chief Product Officer, InteractiveoneUrban One, Inc Oct 2010 - Oct 2018Silver Spring, Md, UsAs Chief Product Officer and de facto CTO and leader of UX/Design, Analytics & Customer Success I led a team of 40 internal employees & multiple vendor benches to scale an 80+ brand portfolio’s digital media business across 6 national brands, 55 local radio brands & streams, and 2 cable TV networks. Included:• Video & Ad Tech Operations – managed 4 online video platform partners from Ooyala to Brightcove & Comcast, including multiple media and metadata migrations and multi-CDN operations. Managed video OpEx TCO to increase agility while reducing costs by 40%. Integrated top ad tech partners for programmatic waterfall.• Customer Support & Operations – built support workflows with licensed helpdesk software serving 100s of top-tier customers with a deep Customer Success model. • Media & Rights Management – devised and delivered ‘iOne Media Cloud” – a central photo asset repository built in Amazon AWS connecting media libraries of 80+ publishing brands, enabling easy asset discovery with built-in copyright protections through approval workflows and integrated stock-house APIs.Growth: Increased network audience from 3M to 30M users/month, +900%. Engagement grown to 22 minutes/month/user; achieved 15M social followers, 5M mobile app downloads, 40M monthly video streams.• Digital Streaming Innovation – independently conceived, pitched, worked partner deal, and led through execution to launch for BlackPlanet Radio, a personalized and social listener experience which created net-new audio & display sales inventory. Product revenues exceeded costs by 300% in year one.• Partner Expansion – GM for “iOne Studios” – a new business unit supplying platform, product, programming and audience development services to 3rd party brands and publishers. Enabling lower cost of ownership during publisher-advertiser headwinds, iOne Studios accounted for 30% of total iOne revenues through platform licensing with brands like GlobalGrind.com during 2015-2016. -
Svp, Product MarketingKickapps Jan 2010 - Oct 2010New York, Ny, UsOn a 9-month commitment, headed up new market segment for self-serve social software subscriptions to wholly-untapped small / medium business (SMB) channel. • General Manager for new B2B/B2C target market segment at a VC-funded social SaaS software company acquired by KIT Digital (Piksel)• Role span: Included roadmap, product requirements, CAC/LTV business case analysis & board presentations. -
Vice President Of Products, Entertainment, Living & Real-Time DataAol Dec 2007 - Jan 2010New York, Ny, UsTransformation: Led the Open Web movement at AOL during a pivotal period in AOL’s evolution from a walled-garden, proprietary dial-up subscription service to an advertising-supported, free content service on a competitive level with Yahoo, including SEO program and open web standards (WCAG).Identity: One of 3-4 AOL colleagues instrumental to revolutionizing AOL’s approach to identity management: – Open Identity: Jointly drove “AOL Open” project to enable web visitors to sign in with e-mail and password vs AOL ScreenName. Represented AOL at OpenID committee meeting in New York in 2006. – Apple iTunes: Owned AOL’s 3rd Party IDP relationship with Apple iTunes enabling iTunes users to sign in with AOL ScreenNames. Maintained and optimized this lucrative integration through end of life.Search AI & Real-time Data: GM for acquired business Relegence, built out AI capabilities supporting publishing scale and coverage across the query space. Examples: – NLP & document universe: knowledge management (KM) team assembled document universe of qualified publisher host names, for real-time constant parsing to analyze minute changes in velocity or ‘heat’. – Ontology: KM team specified ontologies spanning AOL’s covered & uncovered target query space. – “Robot Blogs” concept, design, assembly & automation. To automate real-time query space coverage the user-facing vessel was an automated topic network deployed on Love.com, with controversial results.Video: GM & Product line owner for AOL Video, 2009 including all media asset management, encoding and adaptive bitrate profile management, player stack, network/broadcast operations liaison, video search, video hub / portal experiences, and vendor management. -
Director, Entertainment ProductsAol Oct 2005 - Dec 2007New York, Ny, UsProduct leadership defining strategy, consumer research, requirements, technical implementation and product marketing for AOL Music, Moviefone, AOL Radio, AOL Television, WINAMP and SHOUTcast properties. Driving of product integration for AOL Entertainment properties into AOL Search, publishing systems, AOL's Video platform, reporting systems, and content syndication.Highlights:* Product Operating Model transition: via partnership with Rally Software, trained and transitioned AOL Entertainment’s product development teams from SDLC waterfall to Agile / Scrum, in 2007.* Internet Radio: Integrated 77 XM Satellite Radio channels into AOL Radio’s streaming audio product.* AIM Radio: Led delivery of AOL Radio to a small module in AOL Instant Messenger, in 6 weeks from specs to delivery. * Search: Primary liaison to AOL Search 2006-2008. SEO Program lead in 2006 to move “walled garden” to “open web” including competing for SERP index and rank against Yahoo!
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Director Of Programming And Product StrategyAol Aug 2004 - Oct 2005New York, Ny, UsDirection of company strategy in the crux between content Programming and technology Products. Direct liaison with all content Programming channels (e.g. AOL Music, Sports, Living) to communicate their needs and requirements, guided by the context of Audience Programming business strategy, to the Product organization (technology development, e.g. Video, Radio playback, Data-driven publishing, Reporting, Search). Tasked to deliver the most exciting and compelling experience on the web to consumers while also streamlining operational processes and maximizing content-driven advertising revenue.
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Global Project ManagerHp 2003 - 2004Palo Alto, Ca, UsOversaw delivery of IT system initiatives supporting electronic leasing of Hewlett-Packard assets by enterprise clients worldwide, including asset management, order management, and pay-per-use billing systems. Participated in CIO's Prioritization initiative to focus on highest ROI per project. Managed geographically distributed project teams across software engineering, business analysis, and security/operations in EMEA, APAC & NA. Technical project management & writing, portfolio management. -
Managing Producer / Product ManagerAci Worldwide Feb 2001 - Feb 2003Coral Gables, Florida, UsIncurrent, Inc., now ACI Worldwide, was an application service provider enabling online credit banking, electronic payments, and all customer self-service functions for major credit card issuers across web, wireless, and voice channels. This position involved supervising a creative and technical team in designing, developing, deploying, hosting, supporting and maintaining these solutions for major credit clients in both retail (Target, Sears) and banking (Bank of America / MBNA / Fleet CCS, Fiserv). Led application team in implementing and securing Fleet cardholders accounts using one of the Internet's first credit security standards, Verified by Visa. Managed complex businesscard portfolio at MBNA, including 9 levels of cardholder authorization. -
Senior Producer / Product ManagerSticky Networks Aug 1999 - Dec 2000Sticky Networks was an Internet marketing services company enhancing user retention and conversion with "visual web navigation," i.e. picture-based, intuitive browsing. Duties included managing a team of 10 front-end web developers and graphic designers. Product & Project Management across all operations. Advised the company CEO on technical writing for the company executive summary.
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Intern, 19Th Century European PaintingsSotheby'S Mar 1999 - May 1999New York, New York, UsCataloguing duties for London office department of 19th Century European Paintings -
Editor, Dictionary Of National BiographyOxford University Press Sep 1998 - Feb 1999Oxford, GbEdited biographies of noteworthy personages in English history, for the New Dictionary of National Biography. -
Law ClerkDavis Polk & Wardwell Llp Apr 1994 - Sep 1994New York, Ny, UsParalegal duties in DPW's Public Offerings group.
Grant Cerny, Phd Skills
Grant Cerny, Phd Education Details
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University Of OxfordEnglish Studies -
University Of OxfordEnglish Studies
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Dartmouth CollegeComputer Science
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Mit Sloan School Of ManagementExecutive Education Program "Strategic Marketing For The Technical Executive"
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UclVisiting Student Of English Literature
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Université Lumière Lyon 2Visiting Student Of French Language
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New Jersey Scholars Program
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Summit High School
Frequently Asked Questions about Grant Cerny, Phd
What company does Grant Cerny, Phd work for?
Grant Cerny, Phd works for Macy's
What is Grant Cerny, Phd's role at the current company?
Grant Cerny, Phd's current role is Sr. Director of Product, Macy's and Bloomingdale's ecommerce sites and apps.
What is Grant Cerny, Phd's email address?
Grant Cerny, Phd's email address is gr****@****ail.com
What schools did Grant Cerny, Phd attend?
Grant Cerny, Phd attended University Of Oxford, University Of Oxford, Dartmouth College, Mit Sloan School Of Management, Ucl, Université Lumière Lyon 2, New Jersey Scholars Program, Summit High School.
What are some of Grant Cerny, Phd's interests?
Grant Cerny, Phd has interest in Social, Mobile Real Time Web, Local, Digital Music.
What skills is Grant Cerny, Phd known for?
Grant Cerny, Phd has skills like Product Management, Digital Media, Mobile Devices, Seo, Digital Strategy, User Experience, Project Management, Video, Strategic Partnerships, Content Strategy, Digital Marketing, Streaming Media.
Who are Grant Cerny, Phd's colleagues?
Grant Cerny, Phd's colleagues are Maria Isabella Shelton, Ted Valaskatgis, Ellen Williams, Kamalakanth Satuluru, Trent White, Fannetta Watson, George Hua.
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