Grant Ding Email & Phone Number

Shanghai City, China

Responsibilities:1, Lead design team providing design services in terms of brand-based design strategy, product research, user & scenario study, design trends analysis, industrial design and support for smart LED lamp product lines of Sengled, which is a rising company focusing on smart lighting segment under smart home industry2, Act as chief designer as well, guide designers in application research, design direction setting, design language building and so on, provide design support such as CMF verifying and confirmation before product’s launching3, Participate in new product planning and product lines innovation, which helps improve Sengled’s brand influence from design perspectiveAchievements:1, Built industrial design team in 2014, continuously optimize design methods and system to improve team’s competency. Since 2015, a series of award-winning product designs have improved Sengled’s brand influence and promoted product sales as below2, CES best of innovation 2015 (Snap - IP camera + LED lighting, smart home category),CES innovation award 2015 (Boost - wifi repeater + LED lighting, smart home category)3, CES best of innovation 2016 (Voice - voice recognition + LED lighting, smart home category), CES innovation award 2016 (Flex - wifi music play + LED lighting, smart home category)4, CES innovation award 2017 (Element - connected LED bulb, “One Bulb, One Tree”, Eco-Design and Sustainable Technologies category)CES innovation award 2017 (Link, an audio bridge that enables instant streaming of TV audio wirelessly to light bulbs, smart home category)5, reddot award 2017 winner (category lighting and lamps) - Sengled Pulse Flex Wi-Fi LED lamp6, Lead team to win CES innovation award 2019 - smart home category (PAR38 smart sensor lamp, A19 smart LED extra-bright 100W bulb)

Shanghai City, China

Philips Innovation Services (PInS) China (Dec 2012 – Mar 2014) Front End Innovation (FEI) team, Philips Research Asia Shanghai (Oct 2011 – Nov 2012)Main Responsibilities:1, Provide industrial design services for different product lines of Philips (Lighting, Consumer Lifestyle, Healthcare BUs) in terms of trend analysis, people & product research, consumer & stakeholder behavior analysis, user experience design, product design (from range identity to facelift etc.), and relevant design support (CMF design, confirm etc.). For different categories, focus on finding new product opportunities through application study, technology benchmarking, user experience exploration etc.2, Design for innovation projects and pre-development projects from Philips Research China (PRCN) with the emphasis of application study from design perspective (including finding precise scenarios, understanding users’ pain points & needs, translating them into design concepts) so as to help deliver those projects to BUs for future mass-productionAchievements:1, Multiple design for professional indoor & outdoor lighting products have been launched2, OLED lighting application design3, Instant Soymilk maker design for Philips Lifestyle product category4, Product design for personal health product of Stroke rehabilitation system (TV cart, rehab glove, table, floor sticker, etc.), concept design for OSA (Obstructive Sleep Apnea), FAST, ITS projects and so on

Responsibilities: 1, Provide industrial design solution according to customer’s requirements and marketing trends, manage design projects and take the role of chief designer2, Work with related departments on new product planning, optimize internal main components’ stacking layout from design perspective3, Organize regular research of market information and propose new ideas, conceptsAchievements:New products & new concepts designed by our team promoted sales effectively, especially my design for E11 product succeeded in target market quickly, which was the company's annual star product, resulted in more than 1 million units sales of E11 series products in that year.

ID team Leader (Jan 2006 – Oct 2008)Senior Industrial Designer (Jan 2004 – Dec 2005)Responsibilities:1, Organize designers to analyze market information regularly, focusing on changes of human factors, SET factors and consumer behaviors, discuss them in brain storming form to find new product opportunities, then try to realize these ideas through conceptualization cycles and refinement2, Control design quality: standardize design process, optimize design methods, improve the design assessment system3, Analysis brand image and design language for important customers, guide designers to provide appropriate proposals to meet the brand's PI demand4, Improve design evaluation system: develop objective, market-oriented criteria for assessing design and put it in practice, emphasizing the rational design and traceability5, Participate in new product planning and act as chief designer (focus on optimizing interior components’ stacking design which would affect overall style)Achievements:A dozen of my cell phone design were launched from 2004 to 2008, including BIRD D680, one of the company's annual star products, which was sold over one million units.

Master Of Fine Arts (Mfa)

Bachelor'S Degree, Industrial Design