Grant Gordon's Location
Chicago, Illinois, United States, United States
Grant Gordon's Contact Details
Grant Gordon work email
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About Grant Gordon
Product marketer experienced in SaaS, digital products, and B2B services. Designs and executes effective go-to-market strategies to achieve growth, retention and utilization goals. Enthusiastic about crafting differentiated value propositions, messaging, and assets to reach commercial objectives. Natural collaborator capable of improving cross-functional alignment. Experienced in navigating complexity and ambiguity to arrive at practical solutions that address marketing and growth challenges.
Grant Gordon Work Experience Details
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Senior Product Marketing ManagerParadigm Dec 2024 - Present -
Senior Product Marketing ManagerImo Health Feb 2021 - Dec 2024Rosemont, Il, UsPromoted to Senior Product Marketing Manager, my role evolved to encompass greater strategic responsibilities, particularly in driving the full go-to-market strategy and launch of a new, high-impact product, IMO Precision Sets. This career advancement was driven by a recognized need for a senior product marketer to support this critical initiative, reflecting my expertise and leadership within the organization.In this role, I continue to act as the bridge between marketing, sales, and product management, but with an expanded focus on strategic initiatives that drive growth and innovation. I lead the marketing efforts for several solutions, both new and established, ensuring they are not only effectively positioned in the market but also aligned with broader company objectives and market trends. -
Product Marketing ManagerImo Health Apr 2021 - Feb 2023Rosemont, Il, UsIntelligent Medical Objects is a healthcare data enablement company. From clinical documentation at the point of care to complex approaches to population health management, IMO ensures clinical data integrity and quality—making patient information fit-for-purpose across the healthcare ecosystem. Serving as the conduit between marketing, sales and product management, responsible not only for developing and executing go-to-market strategies to launch new products, but also for developing marketing strategy for commercialized products, including IMO Periop and IMO Procedure solutions.
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Product Marketing ManagerArray Behavioral Care Jan 2019 - Jan 2021Mount Laurel, New Jersey, UsUniquely positioned at the crossroads of mental health and the adoption of innovative telehealth solutions, Array (previously Regroup Telehealth) is poised to help meet the challenges that come with a scarce supply of qualified clinicians and increased demand for mental health services in the United States. By providing high-quality clinicians who deliver telepsychiatry services via a secure virtual care platform, Regroup improves access to care for patients across the country.As Array’s Product Marketing Manager, I leveled-up our market and buyer understanding, product positioning and sales enablement efforts to achieve business and growth objectives. Working with demand generation, digital marketing and business development teams, I was responsible for driving key product marketing initiatives, including market & competitive intelligence, product & services messaging, sales enablement, resource development & thought leadership, and marketing project management. By managing our content marketing and developing outbound campaign messaging, we improved key engagement metrics, including 1,000+ marketing-qualified leads in a single month and a 250% increase in webinar registrations in 2019. Additionally, I co-managed partnerships with PR and content marketing agencies and non-profit organizations on marketing, advocacy and brand awareness campaigns.Outside of these core functions, I also supported various teams responsible for the recruitment, deployment and management of our valued clinicians. Importantly, I played an integral role in the merger of Insight Telepsychiatry and Regroup Telehealth. In January 2021, we rebranded as Array Behavioral Care. -
Product Marketing ManagerPress Ganey Jun 2018 - Jan 2019South Bend, In, Us -
Associate Product Marketing ManagerPress Ganey Jun 2016 - Jun 2018South Bend, In, UsPress Ganey is a leading provider of patient experience measurement, performance analytics and strategic advisory solutions for health care organizations across the continuum of care. Celebrating 30 years of experience, Press Ganey is recognized as a pioneer and thought leader in patient experience and caregiver engagement measurement and performance improvement solutions. Our mission is to help health care organizations reduce patient suffering and improve clinical quality, safety and the patient experience.Hired as an Associate Product Marketing Manager to support the caregiver and workforce engagement business line, I worked cross-functionally with product, sales and advisory services counterparts to position solutions as valuable complements to patient experience offerings. In my position, I imagined and executed strategic campaigns and marketing activities to promote innovative software and industry-leading resources and expertise.• Executed tailored marketing communications to promote product solutions and enhancements• Collaborated with product counterparts to interpret roadmaps and develop messaging strategy• Promoted and developed content for webinar events to create value and increase solution awareness• Drafted and copyedited content for corporate website, sales enablement materials and intranet• Generated value-driven messaging to client base to grow and maintain share in competitive marketplace• Partook in company-wide sales trainings regarding solution enhancements and launches
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Marketing AssociateProfile Products Feb 2014 - May 2016Buffalo Grove, Il, UsAs the Marketing Associate, I worked across all business units of Profile Products including erosion control, golf course construction and renovation, and athletic fields. I balanced work effectively across these different units in an effort to support a large network of sales and market development managers both domestically and internationally, as well as a vast system of distributors throughout the world.My role incorporated different functions including the execution of communications and campaigns to grow brand awareness and establish credibility among distributor customers and end-users through product launches, seasonal campaigns and major industry events. All of these core responsibilities led me become a versatile and crucial asset to the Profile Products team.My responsibilities included but were not limited to:- Marketing and sales collateral development- Lead qualification and management- Email and direct mail marketing communications (content creation, design, database management)- New product launches and campaign execution- Multi-brand social media content creation and management- Copywriting and proofreading for digital and print platforms- Customer marketing and support for distributor and end-user networks- Domestic and international event logistics (registrations, sponsorships, signage, convention operations, food & beverage, audio/visual, group housing)Working with vice presidents, brand managers, sales, market development, and technical services allowed me to play a pivotal role in both day-to-day operations and strategic execution. -
Assistant Director Of Junior TennisOnwentsia Club Jun 2006 - Dec 2012• Organized and managed six junior camps and drills serving 250-350 young members each summer• Used personal competitive experience of eight years to teach skills and strategy during group and individual lessons for all ages• Managed pro-shop sales and operations including member purchases, equipment repairs, and documentation of inventory• Acclimated and oriented new employees on the operation and procedures of the tennis department
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Marketing Partnerships InternChicago Sky Basketball May 2012 - Jul 2012Chicago, Illinois, Us• Constructed commercial reel layouts to display the organization’s current sponsors during breaks of all televised games• Updated large existing databases of prospective sponsors used by the Marketing Partnerships team to target companies located in the greater Chicago-land area• Built multiple databases of schools and non-profit organizations in surrounding areas to increase game attendance• Created visual recaps of sponsor signage and promotions on game days to prove that contractual agreements were met• Assisted in day-to-day departmental tasks as needed, including direct mail campaigns
Grant Gordon Skills
Marketing
Event Management
Social Media
Event Planning
Nonprofits
Sponsorship
Microsoft Publisher
Powerpoint
Microsoft Excel
Adobe Acrobat
Microsoft Office
Time Management
Public Speaking
Customer Service
Email Marketing Software
Eloqua
Product Marketing
Business Communications
Hubspot
Grant Gordon Education Details
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Indiana University BloomingtonSport Marketing And Management -
Lake Forest High School
Frequently Asked Questions about Grant Gordon
What company does Grant Gordon work for?
Grant Gordon works for Paradigm
What is Grant Gordon's role at the current company?
Grant Gordon's current role is Senior Product Marketing Manager at Paradigm.
What is Grant Gordon's email address?
Grant Gordon's email address is gg****@****cts.com
What is Grant Gordon's direct phone number?
Grant Gordon's direct phone number is +184721*****
What schools did Grant Gordon attend?
Grant Gordon attended Indiana University Bloomington, Lake Forest High School.
What are some of Grant Gordon's interests?
Grant Gordon has interest in New Technology, Competitive Tennis, Ms Office Suite, Apparel, Photography, Music, Golf.
What skills is Grant Gordon known for?
Grant Gordon has skills like Marketing, Event Management, Social Media, Event Planning, Nonprofits, Sponsorship, Microsoft Publisher, Powerpoint, Microsoft Excel, Adobe Acrobat, Microsoft Office, Time Management.
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