- Revamped careers website, leading to a 14% higher than industry average apply conversion rate and a 80% application completion rate- Managed internal communications platform and coordinated 300+ announcements for the entire global organization (coordinated emergency broadcasts, company-wide changes, and recognition-based initiatives) to 4,000+ employees- Developed an Employer Branding Framework to strategize content efforts and align activities- Designed social media and video content on a weekly basis to support talent acquisition efforts using tools in the Adobe Creative Cloud suite (Photoshop, Illustrator, and Premiere Pro)- Scheduled and coordinated over 200 social media posts via AgoraPulse, overseeing a 44% follower increase on LinkedIn and 20% of hires from employer branding efforts- Served as an interim Social Media Strategist, managing product content for our Advanced Surgical and Orthopedic divisions on all social channels (LinkedIn, Facebook, and Instagram), providing insights and data to marketing leadership in monthly reviews- Coordinated Facebook Ads for the talent acquisition team, managing a $1,000 budget to generate 170+ leads in under 2 months- Created communications timelines and plans for 2 major M&A's and designed presentations and materials on behalf of HR and Executive Leadership Teams- Established processes for employee spotlights on social media while complying with global HR and legal requirements- Developed an annual social media calendar to plan for major DE&I posts and marketing opportunities- Supported company's United Way campaign via communication support and coordination, achieving fundraising goals of over $100,000 in employee contributions for 2 years in a row- Created training materials for employees on subjects of IT, onboarding, employee recognition, communications, and social media best practices

- Administered company updates and confidential information via internal communications platform (Dynamic Signal/FirstUp) to U.S. domestic and international teams- Established a quarterly company-wide internal recognition initiative to engage and retain team members- Launched the CONMED Careers Instagram page to attract a collegiate and early-career level audience- Generated metric reports to monitor internal and external communications engagement- Managed LinkedIn company page, creating social media content and scheduling via AgoraPulse, and developed a LinkedIn Life Page to assist in university recruiting efforts- Provided communications support in developing an employee recognition program to internally highlight and promote organizational accomplishments- Assisting HR and Talent Acquisition efforts through developing social media posts, blog articles, and email campaigns, while in line with the CONMED brand, with the aim of attracting a diverse talent pool

• Leading a team of talented marketing students (15+ members) to execute goals that will increase chapter membership and event attendance• Developed annual reports and chapter plans for national reporting purposes, winning award for best Chapter Planning• Directed biweekly projects for exec board to collaborate and work on• Competed in national speed sale, outbound sale, elevator pitch, and graphic design competitions• Oversaw internal and external communications, event coordination, and financial efforts for the organization• Assisted in implementing a mentorship program, connecting new UCF students to AMA UCF members• Updated the organization's website twice in WordPress, as well as handled a $1000+ budget in financial decision-making• Managed the organization’s executive board, organizing meetings, and hosting events with guest speakers from marketing backgrounds• Served as an advisor on the UCF Business Leadership Council

• Coordinating events with marketing professionals to provide students with opportunities to learn more about the marketing industry• Hosting professional development events for our members• Delegating projects to our respective coordinators to achieve goals set by our board• Recruiting new members from the UCF College of Business from various tabling events

• Implemented and led a Content and Creative Team to assist with branding efforts• Increased Instagram following by 51% and enhanced social media performance on Facebook and Twitter• Average Instagram likes per post, 31. Average Instagram total interactions, 143. Average weekly impressions, 2092. Average reach per post, 333. • Applied experience in Canva and Adobe Illustrator to create over 30 unique event promotions and business thought leadership posts for our social media channels• Hosted an AMA UCF live podcast, helping build our YouTube presence• Provided executive leadership with input on branding and marketing efforts to sustain growth and make AMA at UCF "greater than ever before"

• Developed over 50 unique content pieces for Instagram, Facebook, and Twitter using Canva design platform• Created posts promoting AMA at UCF events, as well as providing thought leadership on business, marketing, and creative services• Increased Instagram following count by over 100 followers within the Spring semester• Handled communication with AMA members through proper social media channels

- Operated remotely, updating the BHC and Office of Prestigious Awards WordPress websites- Launched a wide-scale survey towards a collegiate audience (200+ responses), gaining insight on how to enhance email marketing efforts- Trained new interns on CMS (WordPress & HootSuite), social media tracking, brand guidelines, Adobe Creative Cloud tools, and email marketing (Emma)- Developed weekly content calendar and executed social content- Formatted email campaigns and content to collegiate audience on a weekly basis- Designed a virtual yearbook in WordPress for graduating students to reflect on their time at UCF- Created social media posts, scheduled in HootSuite, and tracking performance using Google's Campaign URL Builder- Interviewed students, alumni, and interesting figures to develop spotlight stories written in WordPress- Performed a site audit, checking website for errors and making corrections as necessary- Designing marketing and web materials via Photoshop, Adobe Illustrator, and Canva and video content via Adobe Premiere Pro- Supporting the Burnett Honors College's efforts in cultivating talent and inspiring excellence

- Working to increase cohesiveness of the ambassador program through fellowship events, ice breakers, and recognition; overall adding to the team-building aspect and culture of the program.- Serving as the organization's historian and secretary, documenting meeting discussions and taking meeting notes to enhance organizational efficiency.

• Managed @cbaambassadors Instagram and Facebook accounts for over a year, increasing our overall Instagram following by 104.21%- Please review the attached documents to view detailed social media results• Developed impact reports and marketing plans, applying statistical methods (hypothesis testing and T-tests) to advise leadership in optimizing future performance• Created social media content for Facebook and Instagram, designing graphics via Canva and Adobe Illustrator (made 75+ posts during my time as Communications Chair)• Supplied the College of Business with marketing materials to promote their events as well for the student ambassadors• Led a team of 8 individuals to assist with marketing efforts, providing a workshop to develop their designs skills in Canva• Applied video and photography skills to create content and promotional materials for the page and for the College of Business• These results have helped increase overall student engagement in the College of Business, informing students of event and networking opportunities and with knowledge to help them stand out in a competitive business environment

• Working towards transforming UCF’s College of Business into a next generation business school through developing a unique college culture; one that promotes engagement, risk-taking, cross-disciplinary collaboration, and data-driven decision making.• Managed Facebook and Instagram accounts to promote both College of Business and UCF campus events• Delivered creative and sometimes humorous posts and copy to build rapport with UCF students

- Actively managing and brainstorming new content ideas for the UCF RWC social media accounts (Facebook, Instagram, and Twitter) to secure growth, all the while following UCF branding guidelines- Pitched a social media idea to a food vendor, leading to a partnership deal for catering events- Providing photography and filming services at special events for future advertisements and to raise awareness of opportunities to present to students- Created graphic design content for fitness-related events and programs via Adobe Illustrator and Canva- Fine-tuned images through Photoshop and developed promotional videos via Adobe Premiere Pro- Distributed promotional materials throughout campus to increase event attendance and brand awareness

During my internship, I contributed to a 21% increase in Instagram impressions, 99% increase in Instagram engagement, 73% increase in LinkedIn engagements, 23% increase in organic Facebook impressions, and a 58% increase in Twitter messages sent. Some of my tasks included:• Designed digital content for social media, website, and TV monitors around the building• Assisted in creating images and videos involving students, faculty, and staff• Built and edited email marketing campaigns and messaging• Applied photography skills at events and provided event coordination assistance• Wrote press releases and related materials such as bios and fact sheets• Developed marketing materials such as blogs, websites, and direct mail pieces• Assisting in the preparation of presentation and pitch materials, as well as researching and compiling targeted media lists

Applying writing and communication skills in developing and editing freelance articles; inserting affiliate links as necessary; publishing informational articles and cheat sheets for freelance client's pet-related website via CMS (WordPress).

• Assisted entrepreneurs with start-up company via advising key social media and web strategies to secure future online growth• Provided copy writing services in helping advertise and promote the Tattoo Soap product online.• Researching legal trademarking information and performed a TESS Clearance Search; identified product through ID Manual to analyze similar industry trademarks to avoid likelihood of confusion • Advised in steps towards choosing the proper application process for filing.• Identified website errors and suggested strategies to enhance overall appeal

Collaborated with WiLD 94.1 radio host on creating a business proposal in the form of a PowerPoint presentation-attached-that was presented to Quad Studios in New York. This project gave me insight on the recording industry, where I gained key knowledge about seminar sessions, record pools, and registration and digital distribution services.While receiving feedback on this presentation, I also made suggestions towards rebranding, merchandising, and implementing content marketing-based strategies via social media platforms to further solidify the Quad Studio brand.

During the summer, I interned with Mannix Pools as a Social Media/Marketing Assistant to develop website content and increase in-store foot traffic through applying my marketing and computer software skills, as well as assisting with researching and suggesting new methods to advertise to Polk County residents. Using ARI Network Services, I was able to update web assets and enhance their overall website. I also generated ideas to increase sales through summer holiday promotions, created a company LinkedIn page, and met with ad consultants to find new avenues to advertise with a budget over $3,000.

Participated in a college internship program with LEGOLAND, FL., where I developed a project to improve park performance--seen in attached media--and proposed it to LEGOLAND Executives. This consulting project was specifically designed around informing guests with relevant information about current park events, safety reminders to reduce accident-liability, and pricing information to upsell guests on annual passes and to increase sales inside the park.During my time in the admissions department, I have gained experience in client services and upselling customers on promotional parking passes.

As this was my first professional work experience, it was the starting point for where my interest in content marketing took off. During the summer, I became familiar with CMS (WordPress), as I wrote, edited, and published health-related articles to the Central Florida Health News website via WordPress. In addition, I studied inbound marketing, magazine design, and creative product placement, while attending staff meetings.