I am a Marketing Specialist at Colonial Electric Supply, a leading electrical distributor in the Mid-Atlantic region. With 10+ years of marketing experience, I have developed a specialization in implementing e-commerce initiatives and existing customer base conversions.In my current role, I leverage various digital channels, such as social media, email, search engines, and websites, to promote products, services, and specific vendors. I conduct market research, create compelling content, manage digital advertising campaigns, analyze campaign performance, and continuously optimize strategies to achieve marketing goals. I also collaborate with other departments to maintain brand consistency and communicate insights. I hold a Bachelor of Business Administration in Marketing from Temple University, where I gained a solid foundation in marketing principles, strategies, and tools. I also have an extensive understanding of warehouse functions, operations, and efficiency, which gives me an edge in the electrical industry.