● Led the backend and frontend development teams to build iOS music competition app "Vangard"● Designed UI/UX for Vangard and wrote the backend rating algorithm used to rank artists● Launched organic lead generation campaign that acquired 10,000 email prospects before app release● Created investor pitch decks and developed extensive financial models to secure Series A funding● Developed full-scale product release strategy to introduce app to market● Built lead capture… Show more ● Led the backend and frontend development teams to build iOS music competition app "Vangard"● Designed UI/UX for Vangard and wrote the backend rating algorithm used to rank artists● Launched organic lead generation campaign that acquired 10,000 email prospects before app release● Created investor pitch decks and developed extensive financial models to secure Series A funding● Developed full-scale product release strategy to introduce app to market● Built lead capture websites and created product tutorial videos● Designed company logo, promotional materials and style guide Show less

• Developed and implemented overall marketing strategy for Occly products and services• Managed highly-experienced team of five employees and set current and long-term objectives• Implemented paid and organic tactics that increased revenue and reduced CPA significantly• Led several, successful PR and brand awareness campaigns• Created and promoted one of Twitter's most re-tweeted video advertisements • Analyzed paid, earned and owned media metrics • Set KPIs for all… Show more • Developed and implemented overall marketing strategy for Occly products and services• Managed highly-experienced team of five employees and set current and long-term objectives• Implemented paid and organic tactics that increased revenue and reduced CPA significantly• Led several, successful PR and brand awareness campaigns• Created and promoted one of Twitter's most re-tweeted video advertisements • Analyzed paid, earned and owned media metrics • Set KPIs for all digital and print marketing campaigns• Designed paid ad graphics and wrote press releases, marketing emails and advertising copy• Restructured main company website to improve SEO ranking and overall user experience• Built relationships with targeted media outlets and key stakeholders through creative PR strategies• Reviewed marketing budgets and prepared regular budget reports for the CEO Show less

• Planned and led execution of digital media, paid media, email, SEO/SEM, content and PR campaigns• Developed social media strategy across all major platforms• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels• Led successful “Give5” campaign on #GivingTuesday in partnership with Civic Nation• Identified relevant market insights and optimized strategy, spend & targeting in accordance with data• Created experimental… Show more • Planned and led execution of digital media, paid media, email, SEO/SEM, content and PR campaigns• Developed social media strategy across all major platforms• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels• Led successful “Give5” campaign on #GivingTuesday in partnership with Civic Nation• Identified relevant market insights and optimized strategy, spend & targeting in accordance with data• Created experimental “direct-to-conversion” tests to minimize funnel journey and increase efficiency • Invented audience growth tactic that acquired 25,000 new and engaged Twitter followers in 2 months• Collaborated with design teams to build landing pages and optimize UI/UX of Small Token mobile app• Recruited effective social media influencers and launched successful brand awareness campaigns Show less

• Reinvigorated Kaplan's SAT/ACT social presence and brand content strategy across all platforms• Wrote over 100 blog articles for the Pre-College and managed a team of six teacher-authors• Created live Periscope web-series called "The Prepiscope", which hosted free, interactive tutoring • Developed and executed targeted lead generation campaigns using innovative squeeze pages• Directed successful digital ad campaigns on Facebook, Twitter and Google AdWords• Increased… Show more • Reinvigorated Kaplan's SAT/ACT social presence and brand content strategy across all platforms• Wrote over 100 blog articles for the Pre-College and managed a team of six teacher-authors• Created live Periscope web-series called "The Prepiscope", which hosted free, interactive tutoring • Developed and executed targeted lead generation campaigns using innovative squeeze pages• Directed successful digital ad campaigns on Facebook, Twitter and Google AdWords• Increased Twitter followers from 1,500 to 7,250 and engagement rates by 714% in under 90 days• Acquired 5,100 new Page Likes on Facebook and increased Facebook engagement rates by 367%• Organically drove over 7,000 unique viewers to a live teaching event called the "Prepathon"• Recruited and managed over 25 student brand advocates amongst KTP’s Pre-College community Show less

• Managed social media communities for Twitter, Facebook, Instagram and Pinterest.• Assisted VP of Marketing with planning and execution of digital ad campaigns for product launch• Devised unique and innovate solutions to reach and exceed client's key performance indicators• Analyzed key metrics, compiled reports and optimized social media and email marketing campaigns• Created successful B2B strategy to register new restaurants for launch of Munch Ado

• Led the planning, organization and promotion of MMAP annual showcase "The Movement"• Managed all social media accounts, blog writers and student artists for MMAP • Created all written and graphic content for "The Movement" promotional pamphlets• Instructed two classes of high school students in music production and social media

• Researched and compiled report of money market fund performance over 10-year period• Compartmentalized data about recent corporate investors in low-yield stocks• Assisted Head of Asset Management with portfolio organization for high-value clients