Lead team of product managers through FDA consent decree remediation efforts. Supported “future growth engines” as part of our product development process of bringing a new product or service to specific markets including Japan, China, India, EMEA & Americas. Product management includes beating heart, left atrial appendage, endoscopic vein harvesting, anastomotic assist device, IABP consoles & catheters.Product value proposition, Customer needs on product level, Competitor intelligence on product level, Technical support to current products in the market

Global Strategic Marketing Role providing direction to Sales & Service Units (SSUs) to sustainably grow Cardiac Systems’ business in the assigned Regions. Matrix organization with direct responsibility for performance of business managers & product managers in Tokyo, Shanghai, Beijing, Guangzhou, Hong Kong, Taipei, Delhi, Mumbai, Chennai, Sydney, Singapore, Auckland & Seoul.Drive Cardiac Systems Revenue and Gross Profit growth with each SSU throughout the assigned Regions. Closely monitor Monthly and Quarterly sales performance and forecasts in the Regions to ensure sales objectives are being met/surpassed. Manage interactions between Region SSU’s and all functional areas of the BU. Develop and recommend short (1-3 years) and long term (3-7 years) regional and/or country-specific business strategies to meet Business Unit’s (BU’s) Revenue and Gross Profit growth objectives. Analyze existing and potential markets, and plan matching product tactics, sales support and therapy selling promotional activities. Collaborate in market research, product development and New Business Development initiatives as needed. Support Regional SSU staff by: Helping develop their annual Budget, P1, P2 and P3 forecasts, Devising price strategies; and acting as liaison between the Region SSU’s, the Business Unit and/or the Corporate Finance Dept. Establishing and supporting customer relationships and reference training centers. Developing and supporting a network of Key Opinion Leaders. Providing management, coordination and support for the clinical training activities in the Region.

Product DirectorLaunched 5 new products in 2 years contributing to an upstream & downstream $150MM core product line, while managing over 1,000 SKU peripheral angioplasty balloons, catheters & diagnostic devices. Managed implementation of physician level procedure metrics for U.S. sales force targetingCreated pricing strategy into non-acute market segment yielding new supply agreements.Drove PTA, guide wire and access products launches in peripheral vascular market segmentCompleted Endovascular sales training with U.S. sales force while managing product lines. J&J Marketing Management Training integrating marketing strategy & execution2008 Cordis Elite for Outstanding Performance winning trip to Cabo with sales force. 2008 Cordis Encore Award

From Customer Requirement Definition to Japan launch of custom IAB catheter, “YAMATO”, I worked from beginning to end in achieving 50% market share partnering with Edwards Life Sciences while launching the product in training programs with over 100 sales managers in Japan.Led an upstream/downstream $120MM product line managing 6 brands resulting in profitable growth. Recruited, coached and developed Global Product Manager. Managed direct reports. Reported to VP of Global Marketing.

Led sales for team of clinical application specialist /service techs covering Nevada & Northern California providing, selling & installing IABP therapy to +60 open heart centers & cath labs

Managed key accounts included Kaiser Foundation Hospital. Sold Spinal Implant Systems for Scoliosis, Cervical and Low-back degenerative disc disease. Leading sales in US for femoral allograft wedges.

Sold Calcium Channel Blockers to Cardiologists in SF and Silicon Valley.