• Led Bark Play’s (BarkBox and Super Chewer Brands) global product portfolio growth and customer experience through strategic dog toy development and merchandising initiatives across retail, direct-to-consumer, and international revenue channels. • Repositioned merchandising strategy by introducing a collection-based product line approach to control SKU proliferation and focus on existing constructions or toy form repurposing. Reduced creative time investment per SKU by 6 hours, COGS by 15%, and tooling costs by 30%, reallocating savings to product marketing. • Expanded product lines by integrating innovative new concepts, themes, and licensing development into the 3-year roadmap to offer cohesive assortments with broad market appeal.

• Connected Designers, Sourcing, and Packaging to the customer experience by applying deep data analysis and customer feedback to the end-to-end product development process, allowing for more strategic decision-making across cross-functional teams.• Delivered tailored dog toy assortments to Super Chewer subscribers and external retail partners (e.g., Target, Walmart, PetSmart), leveraging market insights to enhance customer satisfaction. This resulted in an NPS score increase to 50 and a sustained Product Score average of +22%.• Established a Product Standards and Safety program, incorporating a 3PL biomechanics testing lab and internal play testing, resulting in a 30% cost reduction in product appeasements.• Spearheaded the development and go-to-market strategy of the Super Chewer Core Collection, recipient of a 2022 Good Design Award.

• Developed successful "good/better/best" strategies for in-store and online channels, driving the growth of the $150 million private label brands by maximizing SKU performance, increasing inventory efficiency, and targeted marketing strategies.• Drove significant annual sales volume increases in pest control (105%), outdoor décor (31%), and beach and pool accessories (22%), expanding market share and revenue streams.• Expanded vendor base in China, Vietnam, and India, securing unique products at competitive costs to enrich the category's offerings. Enhanced initial markup comp gains by 300 basis points through strategic supplier cost negotiations, preserving product quality while maintaining retail pricing.• Conceptualized, developed, and launched The Beekman 1802 Heirloom Holiday Collection, achieving 3X higher customer engagement rates than standard branded initiatives. Crafted integrated marketing plans across print, digital, and social media channels.• Doubled seasonal sales volume from 2012 to 2016 by acquiring distribution rights to the Elf on the Shelf brand and capitalizing on emerging trends like outdoor laser light décor. Delivered multimillion-dollar incremental sales volume for Elf on the Shelf between Q4 2013 and Q4 2012.

• Orchestrated the successful launch of the Home Decorators Collection Outdoor and Holiday Decor assortments, featuring exclusive licensed collections by Martha Stewart Living. This drove revenue growth from $15M to $24M within two years and improved the gross margin rate by 400 basis points across three seasons.• Developed the holiday décor assortment that delivered $3M in incremental sales, a +138% increase in unit sales year over year, and boosted the web channel's online conversion rate by over 500 basis points for Q4 2010 and Q4 2011.• Achieved an +18% sales comp for HomeDepot.com by strategically enhancing web exposure of theOutdoor Living category. Implemented practical SEO enhancements, optimized direct email campaigns, and executed targeted promotions throughout Q4 2011.• Successfully reduced end-of-year stock levels by $1M by implementing markdown strategies to accelerate inventory turnover.

Leveraged diverse experience gained from flagship roles at Pottery Barn and Gap retail locations and direct exposure to Buyers and Sourcing at nearby corporate headquarters to transition into therole of inventory planner. Achieved rapid promotion within the first six months to oversee $18M annualvolume in Garden and Outdoor Décor categories. Led inventory planning efforts at class and unitlevels, optimizing profitability across three key channels. Provided essential financial analysis to Buyers,informing assortment planning and catalog layout decisions.KEY CONTRIBUTIONS:• Recognized as the top-performing team to achieve $18 million sales and inventory goals for Garden and Outdoor Décor categories in FY2008. Successfully met inventory turn goals by implementing Open-to-Buy weekly meetings to develop profitable purchase plans and manage receipt flow. Analyzed category gross margins to identify MSRP optimization at the SKU level and negotiate favorable containerization and freight plans with factories to minimize cost increases.• Enhanced forecast strategies and implemented a merchandising-focused planning approach.Expanded understanding of assortment/product selection processes through active participation inproduct trend reviews, catalog layout sessions, and marketing meetings with Buyer partners.• Following announcement of the company's 2009 closure, negotiated cancellation of $100M+ purchase orders with vendors, managed receipt of final shipments through the logistics pipeline and supported third-party vendors during inventory liquidation. Organized and archived creative assets and productdata for transfer to intellectual property purchaser Target.