GreatStar Tools is a leading global manufacturer of tools and storage products including hand tools, power tools, pneumatic tools, laser measuring and layout tools, consumer and industrial tool storage, wet/dry vacuums and more. GreatStar encompasses a number of long-established brands: Arrow Fastener, Pony, Jorgensen, Goldblatt, BeA, Shop-vac, SK, Lista and more. The company has an extensive product portfolio, global manufacturing capabilities and product development centers around the world, with a global distribution network that supplies products and services through home improvement channels, independent hardware stores, automotive retailers, supermarkets, and other industrial channels.

Partner and coordinate with national retail and distributor corporate buying teams to manage day-to-day operations of business, ensuring seamless order processing and shipment. Monitor and track sales performance utilizing internal and external data to build business plans for regular performance and line review meetings. Develop and execute promotional plans and new product launches.• Attained $100K boost in organic sales by creating and executing Amazon sales strategy.• Expanded core set at Lowe's by four items nationally in highly competitive tools bay. • Defended assortment at Lowe's utilizing successful pricing strategies to maintain sales & margin.• Grew Sherwin-Williams business 9X in two years by executing successful growth strategies. • Relaunched specialty tool segment at Home Depot in high-volume accessories modular.• Achieved $10M+ sales record after corporate spinoff by reopening accounts amidst pandemic/global supply chain disruption.National Account Sales Manager | Channel Manager | Brand LeadUpgraded the sales and marketing efforts of the $50M+ premium cutting solutions business across all North American distribution channels in the USA and Canada. Streamlined promotions, advertising, trade, and sales collateral. Initiated and fostered digital, radio, print, and television (DRTV) advertising campaigns.• Achieved $750K in new sales by launching new OLFA & Chicago Cutlery products.• Streamlined advertising, trade, and sales collateral by leading $500K+ marketing budget.• Created and deployed $1M channel-specific promotional initiative throughout North America.• Executed cross-merchandising program at Home Depot resulting in 20% sales lift per location. • Obtained 4X increase in sales by successfully reclaiming placement and introducing new SKUs• Directed sales of $25M+ premium cutting solutions across all North American distribution channels- Retail & Independents- and managed execution through regional rep groups.

Steered cross-functional team of 12 to streamline premium brand operations. Oversaw $10M+ specialty channel's profit and loss (P&L), pricing strategy, promotions, and tiered programs. Implemented corrective actions based on channel analysis to reverse a ten-year sales decline. Coordinated and communicated to C-level executives regarding $1M inventory upgrade and correction project to enable seamless flow of operations.• Generated $150K+ in incremental value by designing a promotional discount schedule.• Raised revenue and profitability by over 5% through $300K national research project management.• Minimized complexity and redundancy of 3K+ storefront network by 50%+ via dealer rationalization.

Channel managed the $200M+ retail portfolio including six product categories, 150+ SKUs, over 300 facings, in 20 feet of dedicated merchandising space at Home Depot, Lowe's, and Menards. Developed and launched new products and merchandising schemes resulting in multiple line review wins, national expansion, and positive growth year-over-year.Business Development Manager, Innovation & Strategy• Led a cross-functional project targeting unaddressed opportunities for 20+ independent business units.• Selected to train European colleagues in Germany on a McKinsey & Co. based framework.• Identified and validated new opportunities in global markets - France, Germany, England.• Uncovered new opportunities in Energy Conservation, Renewable Energy, and Building Envelope.Account Manager (National Accounts - The Home Depot)• Directed $20M+, 25 SKU specialty tools business at Home Depot.• Achieved $250K+ of new sales by establishing e-commerce presence on HomeDepot.com.• Featured speaker on internal TV network, broadcast nationally for training initiatives.Product Manager• Increased category margin dollars 13% by initiating new tool design project in Taiwan.• Developed $7M+ market sensitive sub-branded line of competing tools at Lowe's & Menards.• Created and launched multiple $1M+ national promotions yearly.Analyst• Won $10M+ line review with national expansion at Home Depot through innovative merchandising.• Managed 30+ national and regional plan-o-grams for all retail accounts.