Market and community development.

+ Furthered the growth of the college and university market segment+ Led a team in the continued program evolution of Guayakí's Ambacebador program: an advanced, CRM-operated, online and offline ambassador program for the brand's top 6000 loyalists+ Drove the company's highest sales velocities through the Ambacebador program's influence+ Worked cross departmentally

+ Guided a driven and inspired team of 13 to develop and implement Guayakí’s novel university- and community-driven sales and marketing strategies+ Developed and managed Guayakí’s largest marketing budget at $3.7 million dollars+ Pioneered the creation and growth of the Ambacebador program as a tool within Guayakí’s sales and marketing strategy to gain consumer insights, identify market gaps and drive trial through WOM credibility+ Defined and scaled Guayakí’s collegiate strategy with an emphasis on peer2peer, implementing across the US, Canada, Chile and Norway, and resulting in Guayakí’s top velocity sales accounts in every country.+ Streamlined distribution into over 140 universities within the US, Chile and Norway comprising Guayakí’s top sales accounts per region

+ Advanced Guayakí’s community-driven market development strategy in the Santa Barbara and San Luis Obispo test markets and implemented across the sales and marketing teams+ Managed Guayakí’s relationships with local distribution and food service companies while increasing region’s sales 5x the growth rate of the company for 5 years in a row+ Built collegiate accounts into Guayakí’s top 2 sales accounts in the entire US and Canada, validating and establishing Guayakí’s future emphasis on the collegiate market