Southeast Regional Sales Director
CurrentManagement of our Distribution Partners • Oversight of 40+ distribution partners across my territory of 9 states • Provide category management for my distribution partners – (e.g. providing a gap analysis or void matrix to tell a story of why a specific item should be stocked, or, slot consolidation opportunities) • Administer continuous product trainings to my distribution partners’ sales teams – provided insight on how to sell the bakery category • Lead contact for our distribution partners for any issues (e.g. quality, shortages, damages, etc.) or opportunities (e.g. large operator opportunities)Management of our Brokerage Network • Cultivate relationships with of our food brokers in 11 different markets • Administer continuous product training for our brokerage network to provide them with the knowledge to sell the category to operators (restaurants) • Develop and implement market specific sales strategiesRegional Chain Account and K12 Segment Responsibility • Ensure current regional chain customers are satisfied with product/service and continuously looking at ways for Alpha Baking to improve to retain and mutually grow our business with our chain account customers • Pioneer and develop relationships with regional chain account prospects • Build out K12 (school) business by working with K12 Buying Groups and/or directly with school districts“Air-Traffic-Controller” • Making certain all the cogs in the wheel are working in unison (e.g. communicating with production, logistics, customer service and most importantly, our customer, to ensure we fulfill our promise/commitment made)
