Grant Bergman Email & Phone Number

Carlsbad, CA

SurveyConcierge.com helps reduce the "sticker shock" for companies that are just starting to develop customer and market insights, while still assuring professional quality surveys and actionable insights.We have decades of senior level client-side experience along with dozens of successful general management and marketing consulting engagements. Combined.

• Business strategy and marketing consulting mostly with BottomLine Marketing and sometimes on a freelance basis.Functional expertise in: Brand Management for consumer products and durables; Marketing Strategy and.
• Branding, positioning, marketing plan development & product refinement for new snack.
• Ongoing marketing support for startup pet products company.
• Market analysis, case development and buyer targeting for sale of specialty retailer.
• Competitive analysis & positioning for startup business serving pharma research community.

• “D1” is a family-owned leader in high-end hot tubs. This high-profile position established consumer marketing in a sales-driven business through research, communications and strategic dealer programs. Led team of five.
• Led new Advertising and PR agency relationship to establish and integrate clear positioning and branding. Fielded new retail and customer materials, domestically and internationally. Leveraged PR programs in both the.
• Diagnosed under-performing consumer leads program to drive improved ROI.
• Established market research to drive future direction: customer satisfaction and expert panel research; competitive intelligence and dealer satisfaction research.

• This firm’s blue chip roster of marketing strategy & research clients includes Restaurant, CPG, Retail, and more. (See http://www.StrumanAndAssociates.com/Pages/Clients.html) Supported research, analysis & strategy.
• Sampling of key business assignments included: The Walking Company; John Laing Homes; Elephant Bar and Pat & Oscar’s restaurants; LA City Employees Assn; NIH study on Parkinson’s Disease; many more.

• Petmate® is the leader in plastic pet products: carriers, doghouses, etc. Built entire consumer marketing program. Recruited to predecessor company then led marketing through merger and after. Reported to Exec VP.
• Brand Platform: Positioning Strategy, testing and implementation of the new Petmate® mark.
• Advertising: Led agency search resulting in award winning, on-target work. Led TV and print campaigns, as well as Website strategy.
• New Products: Partner in ambitious program, assessing concepts, prototypes and final designs for critical 6- to 7-figure capital investments.
• Public Relations: Established corporate and new product PR; Represented company to the media. Personally authored now-ubiquitous industry term adopted by Petco, "Pet Parents," based on experience with consumer focus.
• Research: Developed/leveraged consumer insights for competitive advantage and new product success. Evaluated acquisitions. Trade association partner in consumer research.

• As long term interim manager, integrated consumer and professional input into new product development for Toro Irrigation Systems.
• Interim Marketing Director for Thermador Appliances.
• Interim Marketing Director for Dogloo (Corona, CA) and subsequently full time head of marketing for post-merger Doskocil Mfg. (See full time position above.)

Recruited to direct $200 million flagship binder business, emphasizing new products, strategic partnerships and portfolio management. Competitive situation changed suddenly, requiring a radical program to regain least-cost advantage. In response, developed comprehensive program, which was successfully implemented, to streamline divisional P&L by.

Senior Product Manager/Acting Director for direct mail business segment serving local advertisers. ADVO is the nation's largest provider of direct mail services, with over $1 billion revenues.* Turned around $70 million business segment with local retailers. Achieved 16% growth and reversed declining profit margins. Earned nomination to President's Club.*.

• Five progressive years in Brand Mgmt and Field Mktg. Built cohesive cross-functional teams to complete ambitious projects on-time and on-budget. Leveraged strategic thought-leadership and analytical acumen to grow.
• New product development experience on Chee-tos, Doritos, Ruffles and Crunch Tators (kettle style chips). Cumulative experience across these brands spans all key phases: concept and product development, consumer.
• In-depth pricing assignment across Lays, Ruffles and other potato chip brands: Co-authored sophisticated model of price and share data to regain lost market share while increasing profits. This program became the.
• Warehouse Clubs: Led business team across all key functions to develop a winning program for this emerging segment. Frito now dominates based on this program's early success.
• Field Mktg, Western U.S., the matrix interface between brand mktg and field sales to optimize national initiatives for key accounts.

Mba, Marketing/Finance

Activities and Societies: Dean's List; Paid research assistant; Marketing course grader; New Product Laboratory

Ba, Psychology/History

Activities and Societies: National Merit Finalist; Dean's List; Alpha Delta Lambda National Honor Society; Cornell University Glee Club