o Provide strategy, content management and tactical adjustment across digital marketing channels, including social media, email marketing and website.

o Work in close cooperation with the Vice President of Marketing, aiding in all areas of media, PR and marketing communications (achieved record-setting gross revenues during the 2018 and 2019 festivals)o Projects include: assisting with redesign process of award-winning festival website (2016), building of award-winning music festival mobile app (2018), annual upgrade of all festival event logos and branding, development of award-winning digital/social media ad series (multiple years), overseeing and engaging all media application submissions, point person for marketing and social media calendarso Form, strategize and execute all social media tactics across 14 different accounts, including Facebook, Twitter, Instagram, LinkedIn & YouTube (45.6% growth - a total of over 98K new followers)o Manage award-winning website, mobile applications, retail software system and email marketing effortso Write, edit and issue press releases, organizational booklets and marketing materialso Coordinate contracted marketing service providers including multi-state street teams, writers, photographers, media and digital production agencies

o Interact with fans and consumers as the voice of information across all 14 festival social media channelso Implement strategy for both mobile apps, including brainstorming a layout redesign, inputting 75% of the data and utilizing push notification and sponsorship involvemento Write copy, edit design and execute all steps of email marketing for each festival entityo Make edits and additions to the festival websiteo Provide design and element support for various graphics in Photoshopo Oversee all aspects of street team execution, maintaining strong communication and providing direction for over 100 volunteers

o Acted as the team’s liaison between members of the media and team officials/players. Fielded emails and phone calls, extracting information about each interview request through strong communication and relationship building. Organized interview information (time/place/reason). Handled all aspects of media credentialing (communication, research, application). o Actively planned and executed social media strategies. Comprised daily, engaging posts for the team’s fans on Facebook, Twitter, YouTube and Snapchat that utilized images, links, videos and pertinent information. Updated the team’s website (Homebase) and blog (WordPress) on a daily basis with story links, team releases, images and game recaps. o Responsible for the production of the team’s 200-page media guide in Quark. Designed aesthetic charts with relevant team facts and records, wrote over 50 bios for players and researched and revised historical accuracies.o Managed and worked alongside the team’s Media Relations Assistant in all day-to-day operations. Took lead in the hiring process, receiving over 200 resumes and conducting more than 10 phone and video interviews.o Facilitated and produced all aspects of team information. Wrote press releases, maintained daily game notes, updated roster and transaction sheets and carried out social media planso Assisted with all seven of the team’s gameday magazine publications. o Developed relationships among members of the team, local media and league personnel through daily interactions, conversations and emails.o Helped with gameday guest services tasks. Scanned tickets at the park’s front gates, greeted fans and answered questions about park navigation.