• Senior Copywriter for United Petroleum (Quickstop & Pie Face) (Fixed six-month contract)• Senior Copywriter for Eden Exchange (Monthly retainer - 30 months)• Senior Copywriter for Aeroklas (TJM, Bocar, XGS, Aeroklas Fitment Centres & Flexiglass) (two-year fixed contract)• Copywriter for The Marketing Project (for clients Conplant, Eek & Sense, Beaker & Flint, Sculptform, Omron, MachShip, Air Energy & Europress) (Ad hoc project based).• Crisis Comms Copywriter for HelloFresh (8-week contract).• Copywriter for BYJU's FutureSchool (3-month contract).• Copywriter for Utilizer (Project based).• Content Writer for Visual Domain (Project based + Monthly blog retainer for three-months).• Content Writer for Xenabler (Project based).• Email Marketing for Foccus Group (Project based).

• The primary content writer on behalf of The Comfort Group for Australia, New Zealand & China, representing Serta Australia, SleepMaker, Sleepyhead, Dunlopillo, Dunlop Foams & Beautyrest.• Liaising with retailers, including Myer, David Jones, Forty Winks & Harvey Norman, among others, to provide required digital and print assets.• Working with the digital team to improve our Google ranking through landing page creations, such as Black Friday, Boxing Day, Lunar New Year, Easter and an expanded Mattress Buying Guide.• Working alongside the Head of HR and an external PR firm to rewrite and rebrand the new internal company employee portal.• Social media manager for SleepMaker, Serta & Dunlopillo – producing monthly strategies and creating content, while liaising with digital agencies.• Producing blog articles, product category pages, monthly EDMs & additional webpage copy for each brand.• Creating product brochures for new & existing products.

• In charge of Godfreys’ tone of voice across the entire brand.• Providing original copy for all customer touchpoints across retail & digital.• Collaborating directly with the Chairman, CEO and General Managers on internal and external stakeholder projects.• Creating voice-over scripts and other media-related collateral.• Generating SEO-centric blog articles to improve visibility, collaborate with influencers and develop the Godfrey’s community.• Increased site visibility & customer traffic which contributed in Godfreys placing 65th in Power Retail’s Top 100.

• Writing & editing commercially focused copy for Catch Group.• Training & mentoring junior copywriters to produce tone-appropriate copy.• Copy Lead on SEO projects to boost revenue and clicks-per-transaction.• Generating optimised keywords for every product across the site.• Creating event copy for EDMs, push notifications and sale banners.• Communicating with buyers, sales coordinators, legal, graphic designers and production managers on a daily basis.

• Produced AB test-approved copy for Carousell’s push notifications and advertisement scripts for Pandora Radio.• Content creation (copy & graphics) for multiple social media campaigns.• Pitched & led campaigns to attract new and current users to list more items.• Image sourcing and graphic design for both app and website platforms.• Customer service representative addressing user issues and analytics.

• Working alongside the co-founder of Pozible & co-founders of Elevio, to create a global social eCommerce platform across USA, Canada, Europe, Oceania & Asia. • Head of content creation and management during the pre-launch/testing phase.• Designed the scripture for the website and FAQ/help documents.• Managed Billycart’s social media channels and produced 2-3 blog articles a week.• Graphic design projects completed for website, blog and clients, upon request.

• Managed social media channels to promote the web series Idiot Box.• Distributed press packs promoting the series to media outlets.• Campaign efforts generated 100,000 views across all channels, and significantly improved its Facebook followers from 86 to over 1500.

• Representing Crowd Media HQ, I managed (their client) Cacao Green’s social media channels, produced blog articles, informercial scripts, online newsletters and marketing campaigns.• Produced blog posts & social media campaigns for (another client) Mitchell McCabe.• Provided press packs and press releases to Australian media organisations.

• Internationally-focused commissions at Meld Magazine.

• Sport and lifestyle commissions at Upstart Magazine.