As Director of Strategy, Grant is responsible for coordinating the overall digital marketing strategy for our clients. He works to ensure that all departments are on the same page and that we are constantly moving forward as one team in a constantly changing industry. This includes overseeing our Content Team and our Outreach Team, both of which are key when it comes to our strategies for our clients.

Responsible for setting SEO best practices, developing standard operating procedures and training team members in them. Assist development team, project managers and designers in new site builds and redesigns to ensure they meet SEO best practices. Coordinate workloads for SEO work during the production process and use various tools such as Google Analytics, SEMrush, Google Search Console, Ahrefs and Screaming Frog to track and analyze client sites and determine strategies to improve site performance. Post production coordinate with team members as needed on strategies and troubleshooting problems related to SEO. Throughout this process constant coordination with Project Managers and Director of Production on progress and planning.

Oversee a marketing team of close to 2 dozen consultants who each directly interact with their clients and work in conjunction with the clients to run a successful multi-channel online marketing campaign involving PPC, SEO, Local and maintain overall client retention. Oversee lead generation growth of clients and lead consultants to be successful. Responsible for training the existing team members, hiring new team members and training them up in SEO, PPC, social media, customer acquisition / lead generation, testing and more. Monitor and consult with each team member on long term strategy and implementation of marketing efforts. Hold regular training sessions and discussions to find out what the team needs from me to make sure they are successful in their team positions. Work with the team on campaign hurdles to overcome them and progress the online marketing campaigns.

As a Business Visibility Strategist I work with clients and account managers to determine relevant business data for creating effective marketing strategies both online and offline.This role involves thoroughly reviewing clients’ sites to determine any critical issues, gathering data on their publicity and community involvement and determining key opportunities for business visibility both online and offline and ways to tie the two together.

Assist the Director of Search Marketing with creating guidelines, process flows, and standardizing areas of Local SEO and Reporting. Communicate with the clients when necessary to discuss their Local SEO and Reporting items. This includes conference calls with Account Managers and e-mail correspondence. Assist with ongoing internal training and communication with other departments. Research, test, collect and evaluate data. Optimize Google, Bing, Yelp and other main local search avenues for client sites and Consultweb’s assets. Maintain Schedule for ongoing citations. Maintain schedule for review of clients local optimization. Build / Reclaim citations at new site launch. Set up and manage Localeze for all local clients. Responsible for gaining links in conjunction with Account Managers for Local Directories, DMOZ, and client’s local link relationships. Solicit, train, and maintain contractors specializing in local seo. Report links, citations gained, and other local KPI’s to Director of Search Marketing and respective Account Managers monthly. Maintain clear documentation that relays overall local health of each account. Work with external vendors to purchase and maintain services for client’s websites. Work on problems and solve them in creative ways and develop and contribute content and posts for LawWebMarketing.com blog.

As a link acquisition consultant I seek out other businesses to build relationships that are a match to our clients businesses. Through this we obtain relevant high quality links for both businesses helping each gain additional visibility.

Haunted House Startup offers online business assistance through articles, videos and podcasts. We cover the business side of starting, building and operating a haunted house. Have questions feel free to contact me. Consulting available upon request.

Perform online and off-line marketing to include SEO, press release writing and submission, PPC, newsletter writing, print material creation, web design, safety and operation manual creation.

Provide online search engine optimization (SEO) and search engine marketing (SEM). Services include local search optimization for brick and mortar stores and general seo to include on-page and off-page optimization along with link building for internet based businesses and for brand building. In depth keyword research is performed with all services.Wordpress blog optimization for bloggers and blog setup and optimization for businesses to expand their online exposure. Detailed analytics tracking with Google Analytics.

Performed electrical maintenance, repair and troubleshooting. Oversaw shift and assured quality work was performed as a collateral duty inspector.