Founded an internationally acclaimed independent record label from an underground music scene in Buenos Aires & around Argentina. Handled all areas of the label: Marketing, Business Development, Art Direction, Touring, Managing, Artist Development, A&R, Social Media, Copy Writing, Event Production & DJ’ed in 100 cities professionally as an artist. Released and published 80 albums (LPs/EPs). Managed, booked and toured more than 200 shows in over 100 cities on 4 continents including stops at Coachella, SXSW, Roskilde, WOMEX. Songs have been used on Breaking Bad, Apple, Epic Games, Don Julio, K-Mart, I-Robot, Go-Pro, VICE, ESPN & Airbnb advertisements. Have been featured on CNN, BBC, Pitchfork, The New York Times, Fader, Le Monde, Der Spiegel, The Wire and over 100 online, TV, radio, newspaper and magazine publications. Signed one artist to a major label deal.

Created a creative agency featuring 20 of Buenos Aires most talented graphic designers, illustrators, photographers and musicians. Handled marketing, business development and project managed commissioned work from Anomaly/Umbro, Ralph Lauren, Warner Brothers & various local clients.

Founded a bilingual online city guide & magazine focused on connecting the visitor to Buenos Aires, and Buenos Aires to the visitor. Developed up to date original content about goings-on in the city, interviews, news, artist profiles, venue listings. Developed commercial relationships with over 80 establishments including restaurants, bars, clubs, boutiques. Created a tourism arm of the company providing tours, apartments and customized services. Executed, promoted and produced the logistics of over 100 events around the city. Signed to Vice Ad Network & partnered commercially with Vuenos Airez, Buenos Aires’ largest online city event guide. Have been featured in the The New York Times, Newsweek, The Washington Post, Time Out, Fodors, Lonely Planet and over 25 online, TV, radio, newspaper and magazine publications.