Grant Dahlke Email & Phone Number

Mchenry, Il, Us

Woodstock, Il

Elgin, Il

Build awareness of K40 products and retail channel partner benefits via copywriting all website content including blog posts, creating daily social media posts, writing news releases, obtaining product reviews by establishing relationships with industry media and influencers, and writing copy for traditional marketing efforts like white papers.

Greater Chicago Area

In this creative hybrid role, I was focused on product development, writing all copy for ecomm product description pages and media relations materials, and brand enhancement initiatives to provide a best-in-class customer purchase and product use experience. Success highlights included:• Established media relations program to increase brand awareness. Achieved higher page rank results than GPU partner Advanced Micro Devices (AMD) on critical new product launch and regularly obtained… Show more In this creative hybrid role, I was focused on product development, writing all copy for ecomm product description pages and media relations materials, and brand enhancement initiatives to provide a best-in-class customer purchase and product use experience. Success highlights included:• Established media relations program to increase brand awareness. Achieved higher page rank results than GPU partner Advanced Micro Devices (AMD) on critical new product launch and regularly obtained top tier media reviews from both tech and business (Forbes) focused media.• Drove development of nine new products to expand product portfolio to reach broader audience.• Primary ‘voice of brand’ via writing copy for all product packaging, website descriptions, emails, and news releases.• Increased Facebook follower engagement by over 50% with continuous posts and several key promotions.• Achieved 34x higher sales on e-commerce site in 2014 over previous year.• After four year hiatus, resurrected product overview video efforts on VisionTek TV (You Tube) Show less

• Established new consumer focused brand identity for NewerTech and OWC branded products by revamping packaging, website, and creative messaging. Continuous brand oversight has increased revenue by over $60 million and the company being named to Inc.’s Fastest 5000 growing company list six consecutive years.• Achieved seasonal record sales and volume shipping results with a “Black Friday/Cyber Monday” campaign. Set price/shipping offers and promotion of such via a catalog mailer and social… Show more • Established new consumer focused brand identity for NewerTech and OWC branded products by revamping packaging, website, and creative messaging. Continuous brand oversight has increased revenue by over $60 million and the company being named to Inc.’s Fastest 5000 growing company list six consecutive years.• Achieved seasonal record sales and volume shipping results with a “Black Friday/Cyber Monday” campaign. Set price/shipping offers and promotion of such via a catalog mailer and social media.• Oversaw complete development and introduction of eleven new products from 2007-2009. Several products won innovation awards in addition to the supporting launch materials earning media accolades.• Implemented social marketing/media outreach program via Twitter, Facebook, YouTube, and company blog. Recorded two new record traffic days with strategically written posts going viral and continuous posts producing 300% gain in daily traffic and attributed sales up 400% since blog inception in 2009.• Expanded keyword and price comparison site programs for both firms as well as for affiliated retail operations. Increased Adwords conversions over 100%.• Oversee all consumer and industry related media relations efforts. Write all materials, pitch editors on reviews/stories, and split role with CEO as voice of company during live interviews.• Established in-house video department to raise quality of installation videos as well as introduce first ever “Closer Look” product overview videos. Videos now second most commented customer satisfaction metric. Show less