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With 31 years of experience across four continents, I am a seasoned business executive and entrepreneur with a unique blend of expertise in advertising, digital strategy, and technology-driven transformation. My career spans multiple industries—from Agtech to Martech to traditional advertising—where I have consistently delivered innovative, results-driven solutions for businesses seeking to excel in rapidly evolving markets.Currently, as the Founder and Managing Director of MortarAI, Firehouse Accelerate, and a founder of FHT Services, I lead teams that bridge advanced AI, strategic marketing technology, and cloud transformation with practical business applications. This work empowers enterprises worldwide to scale, enhance operational efficiencies, and innovate in an increasingly digital world. My advertising roots are reflected in my work with Firehouse Accelerate, where strategic creativity is at the core of our approach, blending data-driven insights with creative intelligence to develop highly engaging brand experiences. Through FHT Services, I oversee seamless cloud migrations IT infrastructure modernisation and new technology development, helping businesses secure and optimise their digital assets.Previously, I held pivotal roles at firms like Leo Burnett and McCann-Erickson, where I led agencies through transformative shifts, turning them into integrated, multi-channel organisations. My advertising expertise includes driving brand strategy, multi-platform campaigns, and client service management for industry-leading clients like Samsung, Revlon, seven car brands (BMW, Land Rover, GM, Mercedes Benz, Volvo and Harly Davidson) and Coca-Cola. This diverse background gives me a comprehensive perspective on the intersection of brand, technology, and customer experience, which I bring to every project.I specialize in simplifying complex challenges, building high-performance teams, and fostering an innovative culture that aligns with business goals. As a founder and director in multiple ventures—including FHT Services and Borough Street Analytics—I have developed a reputation for scaling high-impact solutions that redefine industries and exceed shareholder expectations.Specialities: Executive Management, AI-Driven Marketing Solutions, Advertising Strategy, Digital Transformation, Cloud Technology, Business Development, Analytical Skills, and Leadership.For companies ready to redefine their digital and marketing strategies or harness the potential of AI-driven solutions, I look forward to connecting!
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FounderFhts - Firehouse TechnologyAdelaide, Sa, Au -
Founder And Managing DirectorMortar Feb 2020 - PresentAdelaide, South Australia, AuMortarAI stands as a leader in growth technology, delivering transformative, AI-driven solutions tailored to meet global enterprise needs. As Founder and Lead Architect, I drive MortarAI’s mission to integrate advanced AI with real-world applications, achieving exponential growth through adaptable, high-impact technology architectures that empower clients to scale effectively in today’s AI-driven markets.Rapid Growth and Industry ValidationMortarAI’s exponential growth reflects the surging demand for robust AI solutions that enhance operational efficiency and generate ROI. Gartner forecasts that AI adoption in business will rise 40% annually through 2025 due to increasing automation needs. MortarAI’s scalable frameworks, tailored for industries like finance, healthcare, and e-commerce, lead to one of the highest adoption rates in the sector.A Global Leader in Growth TechnologyMortarAI’s distinction in the market comes from our focus on building future-ready architectures that address both immediate and evolving client needs. As McKinsey reports, businesses using AI for decision-making can boost efficiency by 20% in the first year—outcomes MortarAI achieves by maximizing data use, enabling our clients to drive sustainable growth.Enabling Digital Transformation through AI InnovationOur solutions integrate seamlessly with existing systems, allowing rapid scaling. IDC research notes that AI-powered automation can cut costs by up to 30%, a target MortarAI has helped many clients reach, paving the way for reinvestment in growth. This impact and client success have positioned MortarAI as a trusted leader, guiding organizations toward transformative digital ecosystems. -
FounderFhts - Firehouse Technology Mar 2020 - PresentColombo, Western, LkGrant Baker is a visionary entrepreneur and one of the founders of FHT Services, a cutting-edge cloud and IT services provider. With a focus on innovation and efficiency, Grant oversees strategic growth, helping businesses transition seamlessly to modern, secure cloud infrastructures. He co-leads FHT Services with Nilan Mihindukulasooriya, the new Managing Director, and Nisal Karunathilaka, the CEO, forming a dynamic leadership team. Together, they have built FHT Services into a trusted partner in cloud migration, FinOps, and infrastructure modernization across diverse industries. -
Managing DirectorFirehouse Consulting Jan 2021 - PresentFirehouse Accelerate stands for the coming together of strategy, technology and creativity. We work with clients to help them reimagine their businesses in the new digital age.Firehouse Accelerate has been established to create new opportunities in the technology and marTech sector to provide both clients and partners with an agile and nimble approach that is responsive to the fast-moving technology sector.Simply put, Intelligent Imagination is the application of creativity to problem-solving, but only after thorough and rigorous strategic application. We use creative intelligence in the application of data to deliver best practice data modelling, CRM solutions, loyalty programs, e-commerce, supply chain management and rewards frameworks that ensure contextual and personalised message delivery.The four pillars of Firehouse Accelerate include brand and technology consulting services, project development, product development and implementation and partner plans. Our team includes strategists, data scientists, digital media specialists, software engineers and solution architects.
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DirectorBeckersfield Pastoral Oct 2022 - Present
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Managing Director Kwp TechnologyKwp! Jul 2018 - Feb 2020Adelaide, South Australia, AuKWP Technology delivers high end consulting services, has created owned SAAS Martech product, and bespoke client solutions. The business is moving into a gap in the market that delivers cloud-based Martech solutions. I was brought in to restructure the business from a digital agency into a technology driver in consulting, martech solutions and product development -
Director Of Digital And TechnologyKwp! Jul 2018 - Jun 2019Adelaide, South Australia, Au
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Consumer Advisory PanelGi Cancer Institute & Australasian Gastro-Intestinal Trials Group Jun 2017 - Feb 2020Sydney, New South Wales, Au -
Founder And DirectorTree Organic Technology Jun 2007 - Jan 2020Digital and Brand asset management solutions company, Focusing on content management systems, print management and e-procurement development within the communications and marketing environments.Custom development of digital communication solutions with full coding and software platform development
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Chief Executive Officer And FouderPlutus Commerce Nov 2013 - Jul 2018North Sydney, New South Wales, AuPlutus Commerce (Plutus) is a technology provider of eCommerce, mCommerce and enterprise payment solutions. Disruptive and savvy, Plutus provides value-added services that focus on dynamic integration between modern and traditional ecosystems by allowing a single entry point for products, services and value transfer between connected merchants and customers. The technology provides payment and product distribution solutions to both end-users and business clients that promotes an increase in trade into previously under-utilised channels.The combination of technology allows for the creation of unique and bespoke solutions in all transactive markets, be this banking, loyalty and customer engagement, proximity marketing, Point Of Sale, EFTPOS, or data enrichment in one integrated solution. -
Chairman Of The BoardMuscular Dystrophy Foundation Australia Apr 2014 - Apr 2017Sydney, AuResponsible for help shaping the vision.Mandated to review the marketing functionUnderstand and build the database capacity of the foundation in light of the new NDIS -
Managing DirectorContentstream Mar 2013 - Sep 2014The mix of words in tandem with visual and audio effects makes up content that is the overall impression of your site. Content is the core of any website.Your website is your online business address, where you direct people to look at what you have to offer, hopefully do big business. Your aim is to get them to link to it, bookmark it and come back to it again and again.It is content that makes people decide that what you have is worth their time. Contentstream is a partnership with 24.com to make available one of the largest health content repositories in Australia. No matter the depth or variation of healthcare content you require, Contentstream is there to meet you requirements all types of content including articles, fact sheets, quizzes, q&a, to imagery and presentations.
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Executive ChairmanFirehouse Group Jan 2004 - Jun 2012Lagos, NgUnderstanding that many agencies had become one dimensional and had lost the strategic intent with clients, The Firehouse grew from Move on Up and was created to provide clients with strategic integrated communications solution. The Firehouse grew from two to ninety people in three countries over four years and ranked in the top ten creative agencies in South Africa. The Firehouse provides a 360' approach to marketing and is made up of the Firehouse Advertising, Firehouse Digital, Firehouse Communications and Chain of Events. -
Managing DirectorRed Nail, Leo Burnett Nov 1999 - Feb 2002Chicago, Illinois, UsReporting To Vice Chairman of Bcom3 in Zurich Responsibilities My primary responsibility was to evolve the agency from a promotional to a thru the line agency. This included a culture shift and the development of key departments including media and strategy. Within two years the agency was a top twenty agency and ranked 5th creatively in the country Other key challenges included transforming Red Nail from a rules based organisation to a culture based organisation. This demanded massive organisational restructuring. The primary objective was to restructure the agency around the needs of clients rather than creative, but not at the cost of the creative product. My responsibilities included the strategic leadership of the company, financial and staff management, new business drives, and senior client interaction. Key clients included Samsung, Revlon, Cadburys, The Gauteng provincial Government and Incredible Connection (the largest computer retailer in South Africa -
Client Service Director And Board DirectorHerdbuoys Mccann-Erickson Jun 1998 - Nov 1999Reporting to the Managing Director my responsibilities included the management of various accounts (General Motors, Camel Filters, IEC,Durex) including Strategic planning, the development of communications plans, creative briefing and team managementAs a director of the third largest agency, my responsibilities included the operational management of the agency including staff recruitment, agency systems and productivity, agency policy and staff appraisalsPrimary achievements include taking Isuzu to the top seller in its category in 1999 (beating Toyota for the first time ever), the launch of The Opal Astra, and managing all communications in bot
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Account Director/ Client Services DirectorBlgk Bates Apr 1994 - Jun 1998Accounts: Land Rover South Africa, Land Rover Sub- Sahara, Land Rover Link, PG Autoglass, Nestle, Coca Cola,Sinutab, BenylinResponsibilities: The management of the above accounts including Strategic planning, the development of communications plans, creative briefing, and day-to-day client service functionsAs a member of the Associate Management Board, my responsibilities include the day to day running of the agency
Grant Baker Skills
Grant Baker Education Details
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Deakin UniversityInformation Technology Leadership -
University Of JohannesburgPhilosophy
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King Edward Vii School KesScience Biology History
Frequently Asked Questions about Grant Baker
What company does Grant Baker work for?
Grant Baker works for Fhts - Firehouse Technology
What is Grant Baker's role at the current company?
Grant Baker's current role is Founder.
What is Grant Baker's email address?
Grant Baker's email address is gr****@****.com.au
What is Grant Baker's direct phone number?
Grant Baker's direct phone number is +613978*****
What schools did Grant Baker attend?
Grant Baker attended Deakin University, University Of Johannesburg, King Edward Vii School Kes.
What are some of Grant Baker's interests?
Grant Baker has interest in Civil Rights And Social Action, Tech Toys Reading My Family Golf, Reading, Science And Technology, Tech Toys, Human Rights, Golf, My Family, Health.
What skills is Grant Baker known for?
Grant Baker has skills like Digital Strategy, Strategy, Integrated Marketing, Marketing Strategy, Advertising, Business Strategy, Management, Digital Marketing, Marketing Communications, Digital Media, Marketing, Crm.
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