Head Of Marketing
Current• Crafting strategies for all areas of the Marketing mix, including Digital, Advertising, Event, Communications and Creative.• Ensuring the implementation of effective marketing strategies.• Design brand, positioning and pricing strategies• Ensure our brand message is strong and consistent across all channels and marketing efforts, events, email campaigns, web pages and promotional material.• Identify opportunities to reach new market segments and expand market share• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.• Identifying ways to grow the marketing department and secure resources.• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).• Prepare and manage monthly, quarterly and annual budgets for the Marketing department• Overseeing social media planning and execution.• Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.