• Crafting strategies for all areas of the Marketing mix, including Digital, Advertising, Event, Communications and Creative.• Ensuring the implementation of effective marketing strategies.• Design brand, positioning and pricing strategies• Ensure our brand message is strong and consistent across all channels and marketing efforts, events, email campaigns, web pages and promotional material.• Identify opportunities to reach new market segments and expand market share• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.• Identifying ways to grow the marketing department and secure resources.• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).• Prepare and manage monthly, quarterly and annual budgets for the Marketing department• Overseeing social media planning and execution.• Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

- Leading, managing and delivering all marketing activities and materials globally - Planning and delivering marketing campaigns in support of sales objectives and product launches- Researching, planning and implementing lead generation campaigns in target markets and sectors- Establishing strategic partnerships- Managing all global influencer relationships - Managing press, PR contacts and activity- Responsible for all trade and public events and shows from design, planning to implementation. - Generating regular brand and product coverage in print and online- Overall responsibility for brand management and corporate identity- Marketing budget management - Developing and implementing social media strategy - Website management and development - Graphic design, strong working knowledge of Adobe Indesign, Photoshop,Illustrator and Premier Pro- Creating brochures, flyers and other print collateral - Video production - Location product photography

• Social media marketing, responsible for developing and implementing Fender's UK & ROI digital marketing strategy. From creating content, leveraging fan data from social networks and moderating communities. • Identifying and developing new marketing initiatives and relationships• Strong working knowledge of the Adobe Creative Suite focusing on InDesign, Photoshop and Lightroom• Fender events, key role from conception to implementation, including music festivals, tradeshows and consumer events. • Artist relations for all FMIC brands, providing support to our roster of endorsed artists• Compiling and editing content for FMIC brand videos for use in local territory • Working with prop managers and production companies for TV & film product placement• Liaising with UK & ROI media and press regarding product reviews and advertising• Responsible for organisation/distribution of FMIC marketing materials • Co-ordinating marketing product samples

• Providing administrative support for marketing the team.• Running the marketing purchase orders system. • Processing and communicate any sales data from market place to marketing team.• Providing first line support for general enquiries received from external parties.• Assisting in all aspects of Fender events; including music festivals, tradeshows and consumer events. This includes administrative support as well attending and representing the brands. • Assisting artist relations with day to day running, admin and artist support.

Sony A&R student academy

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