Marketing And Patient Recruitment Manager
CurrentAs the Marketing & Patient Recruitment Manager at TMG, I manage and optimize ad campaigns with an ~$80,000 budget, achieving a remarkable $0.65 cost per click and a 3% conversion rate in Meta Advertising campaigns. I also develop visually engaging marketing material using Adobe Photoshop and Illustrator. To bolster SEO for www.JoinAStudy.ca, I write at least 3 monthly research-based scientific articles. In my role, I liaise between TMG and international stakeholders, collaborating on digital and traditional marketing strategies to ensure robust clinical trial recruitment. I also lead strategic meetings with senior management to align quarterly KPIs with business goals.