The AFFINITY Operating System (AFFINITY OS) is an innovative, AI-driven platform that rhythmically samples your customers’ AND team members’ experiences, distilling their signals and feedback into a single, dynamic AFFINITY INDEX™.Behind your AFFINITY INDEX, the powerful AFFINITY OS artificial intelligence engine facilitates valuable insights and actionable intelligence for managers and executive teams to close the loop and optimize retention, referrals and growth. The AFFINITY INDEX is a very accurate, real-time lead indicator of your company’s trajectory.

I have specialized in building wellness communities and companies and increasing the profitability and stability of existing businesses. Working closely with the leadership team I have helped coordinate operational elements from property acquisition and construction through to daily operations in complex and demanding environments. Incisive analysis followed by collaborative planning and cohesive execution strategies have been the hallmark of my work. My goal is to manage successful outcomes through the people in the company, in turn producing powerful results for the company itself.

I am a member of the Global Wellness Institute (GWI) Workplace Wellbeing Initiative which focuses on enhancing health and wellness within work environments. Recognising the significant impact of the workplace on an individual's health, members of this initiative are committed to creating spaces that promote physical, mental, and emotional well-being, alongside boosting productivity and employee satisfaction.Key activities of initiative members include:- Developing Best Practices: Collecting and sharing innovative strategies for workplace wellness, including physical activity, mental health support, and nutrition.- Research and Advocacy: Conducting research to understand the effectiveness of wellness interventions and advocating for health-supportive workplace policies.- Creating Supportive Environments: Designing workplaces that promote holistic health through ergonomic setups and a culture that values work-life balance and mental health.- Educational Programs: Offering workshops and training on stress management, mindfulness, and healthy living to raise wellness awareness among employers and employees.- Innovating Wellness Programs: Implementing personalised wellness approaches to cater to the diverse needs of employees, focusing on individual health journeys.- Measuring Outcomes: Assessing the impact of wellness initiatives on health and productivity to underscore the importance of investing in workplace wellness.I am a member of the GWI Workplace Wellbeing Initiative, which aims to transform corporate culture to prioritise employee health, involving wellness professionals, HR leaders, and business executives in a collective effort to champion workplace wellness.

I am a member of the Global Wellness Institute (GWI) Wellness Communities and Real Estate initiative which focuses on the intersection of wellness and the places people live, work, and play. Members of this initiative are involved in creating, developing, and sustaining environments that promote health and wellbeing. This involves integrating wellness into the very fabric of residential and commercial real estate and communities.The initiative aims to transform living spaces into environments that support holistic health, encompassing physical, mental, and social wellbeing. Members work on a wide range of projects, including sustainable and health-focused residential developments, wellness-centric commercial spaces, and communities designed to encourage healthy lifestyles through access to nature, fitness facilities, nutritious food options, and spaces that foster social connections.Their work is grounded in research and innovation, striving to establish best practices and standards for wellness real estate. This includes designing buildings with natural materials, incorporating green spaces, ensuring clean air and water, and facilitating community engagement and wellness programming. The goal is to create spaces that not only enhance the health and wellness of their inhabitants but also contribute to the wellbeing of the planet.

Based on my best-selling book, “The Affinity Principle,” this weekly podcast dives deep into the latest trends in customer experience and team engagement, mindful leadership and management. I provide practical tools and strategies to help build a people-centric culture, the foundation for sustainable long-term business growth and success. The guiding principle behind the AFFINITY Podcast is “PEOPLE FIRST, ALWAYS.” The podcast is available on YouTube, Spotify and Apple Podcasts.

My primary role was heading up the integration and enhancement of wellness programs and offerings in the Total Fusion, Total Fusion Platinum, Total Fusion Lions and Beyond brands. The Total Fusion brands have enjoyed a spectacular reputation as a boutique group fitness and mind body innovator. The addition of all-encompassing wellness programs, amenities and modalities, redefines the AWG’s brands as the premier wellness offering in the Australasian market. Tasked with rolling out their wellness campuses with allied health, recovery and spa integrations, I am heading up a talented team that is reshaping fitness and wellness offerings in the Southern Hemisphere.

In my tenure I grew this wellness company 10x and helped develop models for the Seraphic integrative clinic model, supplement lines, agricultural initiatives and energy recovery systems. I was responsible for eight companies within the Seraphic Group. These companies ranged from wellness and healthcare to online IP development platforms. The common threads of all the companies I oversaw was a focus on optimizing the team’s performance, strong communications and driving growth. Under my leadership Seraphic’s reach was extended to 120 countries worldwide and I expanded its footprint by 8x on the East and West Coasts of the US.

I was contracted to further develop the wellness community model and outreach for the acac brand on the East Coast of the US. During this period the company's footprint grew by 50% and revenues doubled to almost $100M annually. I was directly responsible for developing campuses that served communities and corporations from Richmond, VA to Philadelphia, PA. My focus at acac was always around market penetration, operations and innovation. I also oversaw the development of wellcare hubs and physical therapy clinics across the region and sat on the Board of the Physical Therapy alliance with Martha Jefferson Hospital (a Sentara regional hospital). I am a strong advocate of 'Values Based Leadership' and performance improvement through 'team’ and spent much of my tenure building cultural alignment through leadership and team training programs across the acac group.

I was contracted to work with the Wellbridge Group to develop their integration with healthcare programs across their national footprint. Wellbridge was based out of Denver, CO and my role was predominantly operationally based, with an emphasis on strategic responsibilities. I returned to the East Coast when a shift in strategic direction stalled Wellbridges's intended wellcare efforts and I was recruited to return to the East Coast to continue my work with the acac group.

I owned and managed two premier Wellness facilities in Brisbane, Australia, with my wife Jana. Over 18 months we took these businesses from over a million dollars in losses annually to financial success. The primary location featured a beautifully appointed wellness center featuring a Japanese Bath House. During the rebuilding of these businesses I developed a Physician Referral Program, integration with Physiotherapy, physicians and other health professionals under the Bodywize umbrella. We subsequently sold the businesses and returned to the US.

I returned to Australia with my family after accepting a consulting contract to work with the leadership team of the Goodlife Group (Australia's second largest chain of health clubs). I helped develop prototype tools to increase efficiently in site and partnership selection. I also developed key operational tools to enhance consistency and performance in key departments throughout the group. I mentored designated team members to exact improved focus, performance and outcomes. Key to my role was to collaborate across teams, communicate with the VC leadership, to share information and ensure follow-through on items of priority.

I was originally contracted to design, build and market acac's first wellness campus but ended up spending 11 years developing acac's footprint to 5 major markets on the Atlantic Coast and building revenues from less than $3M to almost $50M annually during my tenure. The wellness model included mixed use developments integrating and partnering with the healthcare community at large. Under my leadership acac became a nationally recognized group of benchmark wellness centers in the USA. These were truly 'cradle to the grave' clubs with a huge attraction to kids, families, corporates and seniors. I was a key strategist in the development of an innovative Physician Referral Program that has underwritten acac's success in all its markets. I also developed extensive healthcare and corporate relationships that are still core business lines for the company. Among these were the establishment and integration of medical clinics ranging from family medicine and concierge practices to orthopedic surgery groups. I also spearheaded the establishment of a physical therapy partnership with Martha Jefferson Hospital that I helped expand to a network of clinics regionally.