• Suported nine subsidiary companies, planning out the strategy and developing the concepts for their quarterly social media calendars• Implemented UX best practices across web redesign initiatives to optimize user experiences and interface designs. XD, Wordpress• Produced, edited, and managed digital content, adhering to SEO best practices for websites, emails, social media, and other platforms using Photoshop, Illustrator, Canva, Constant Contact and SEMRUSH• Generated monthly… Show more • Suported nine subsidiary companies, planning out the strategy and developing the concepts for their quarterly social media calendars• Implemented UX best practices across web redesign initiatives to optimize user experiences and interface designs. XD, Wordpress• Produced, edited, and managed digital content, adhering to SEO best practices for websites, emails, social media, and other platforms using Photoshop, Illustrator, Canva, Constant Contact and SEMRUSH• Generated monthly Google Analytics reports gaining key insights for major metrics such as web traffic, page efficiencies, and goals tracking Show less

• Crafted captivating brand identities and elevated print and digital materials for diverse clientele, spanning logos, imagery, brochures, websites, and infographics. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), XD, Microsoft PowerPoint, Canva, HTML5, and CSS3.• Strategized with clients to devise tailored approaches and optimal strategies, ensuring effective message delivery and audience engagement.• Fostered collaborative relationships with stakeholders to… Show more • Crafted captivating brand identities and elevated print and digital materials for diverse clientele, spanning logos, imagery, brochures, websites, and infographics. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), XD, Microsoft PowerPoint, Canva, HTML5, and CSS3.• Strategized with clients to devise tailored approaches and optimal strategies, ensuring effective message delivery and audience engagement.• Fostered collaborative relationships with stakeholders to transform objectives into innovative designs that resonate with and inspire digital audiences. Show less

• Project lead on innovative new projects and dynamic websites, integrating captivating blog narratives and visually engaging imagery• Seamlessly managed of web content and product data across a vast network of 401 B2C franchise sites(401, Campmart, Kia, VW, Mitsubishi, Yamaha) while implementing UX best practices - utilizing Adobe Photoshop, Illustrator, InDesign, XD, Figma, G-Suite, Microsoft Office, Canva, HTML5, and CSS3• Crafted compelling social media content, strategically… Show more • Project lead on innovative new projects and dynamic websites, integrating captivating blog narratives and visually engaging imagery• Seamlessly managed of web content and product data across a vast network of 401 B2C franchise sites(401, Campmart, Kia, VW, Mitsubishi, Yamaha) while implementing UX best practices - utilizing Adobe Photoshop, Illustrator, InDesign, XD, Figma, G-Suite, Microsoft Office, Canva, HTML5, and CSS3• Crafted compelling social media content, strategically amplifying the Campmart brand's online presence (and user engagement) through captivating visuals and engaging posts on platforms like Facebook and Instagram. Utilized Adobe Creative Suite, Canva, and Hootsuite to drive user engagement• Managed executive and HR communications, including weekly internal newsletters and HR communications and customer-related content (created imagery, wrote and edited copy - utilizing Adobe Photoshop, Canva, and MailChimp• Built strong relationships with media outlets to conceptualize and execute dynamic sales campaigns, including radio scripts, web ads, and point-of-sale graphics. Demonstrated prowess in creative ideation and project leadership• Brainstormed, developed concepts, and led creative for numerous internal/external projects while mentoring and supporting team members in achieving their full potential Show less

Puddleshaker, formerly known as Design.local, is a dynamic platform that fosters collaboration among problem solvers and non-profit organizations, dedicated to addressing UX design challenges and making a positive impact on our community.---During an intensive four-week partnership with Colleaga, we undertook a transformative journey to enhance their user experience ahead of a significant event launch. Navigating through the intricacies of their platform, we meticulously evaluated the… Show more Puddleshaker, formerly known as Design.local, is a dynamic platform that fosters collaboration among problem solvers and non-profit organizations, dedicated to addressing UX design challenges and making a positive impact on our community.---During an intensive four-week partnership with Colleaga, we undertook a transformative journey to enhance their user experience ahead of a significant event launch. Navigating through the intricacies of their platform, we meticulously evaluated the signup process, site features, and overall user journey. At the end of this challenge, our feedback included comprehensive Figma and Word documents, along with a strategic, 2-tier plan launch plan, aimed to optimize their user experience. Show less

Instrumental in launching new brands in North America. Created, designed and wrote copy for brand marketing collateral (both online and print). Provided creative direction for product photography and videos, logos, web banners, trade-show signage, and print materials. Designed for a wide range of marketing channels and maintained consistency with global brand standards.• Led projects to introduce new brands into unique market segments, including branding identity and design guide… Show more Instrumental in launching new brands in North America. Created, designed and wrote copy for brand marketing collateral (both online and print). Provided creative direction for product photography and videos, logos, web banners, trade-show signage, and print materials. Designed for a wide range of marketing channels and maintained consistency with global brand standards.• Led projects to introduce new brands into unique market segments, including branding identity and design guide creation, and the direction of marketing campaigns, from design to delivery, for print, video, and online content • Used data and user research to design engaging creative for print and online, elevate brand awareness and the customer experience• Developed integrated campaigns where print concepts were leveraged into digital and social channels • Managed WordPress website including page content, copy changes, and product information while considering web best practices and SEO strategy • Worked with Development lead to map out and launching the ‘Dealer Locator’ feature online• Liaised with Digital Team to ensure that digital content matched with overall marketing strategy• Effectively managed multiple projects, prioritizing when needed and providing updates to the VP• Built strong relationships with key stakeholders to ensure a collaborative environment when planning and implementing initiatives• Partnered and supported Engineering, Regional Sales Managers, Training, HR and Executive leadership teams to oversee the user experience from conception to launch Show less

Developed collateral for various print and digital channels, supported major initiatives to grow the business, integrate new clients, and deliver ongoing support to existing corporate clients; leveraged strong organizational skills to meet customized needs within deadlines. Coded HTML and CSS and provided technical consultation to improve user experiences on client retirement web portals. Explored new digital capabilities and continuously identified new creative solutions to add value to… Show more Developed collateral for various print and digital channels, supported major initiatives to grow the business, integrate new clients, and deliver ongoing support to existing corporate clients; leveraged strong organizational skills to meet customized needs within deadlines. Coded HTML and CSS and provided technical consultation to improve user experiences on client retirement web portals. Explored new digital capabilities and continuously identified new creative solutions to add value to existing marketing tools. • Supported customers from a wide range of industries such as international engineering, architecture and design firms as well as government; monitored these various sectors and reviewed briefing documents to remain abreast of the latest trends.• Collaborated with multiple stakeholders to translate strategic objectives into unique designs that excited digital and print audiences.• Managed end-to-end design processes, from conception and sketching to the production of compelling final visual designs. Show less

Developed content on Sun Life’s intranet and corporate website and fielded web/email project requests. Used CMS system to revise web pages to align with brand standards. Determined email targeting for national/global audiences. Engaged with internal stakeholders and business teams to better understand user needs and competitive landscape. Recommended, wrote and facilitated content for campaigns and communications. Managed internal review and approval processes and ensured brand… Show more Developed content on Sun Life’s intranet and corporate website and fielded web/email project requests. Used CMS system to revise web pages to align with brand standards. Determined email targeting for national/global audiences. Engaged with internal stakeholders and business teams to better understand user needs and competitive landscape. Recommended, wrote and facilitated content for campaigns and communications. Managed internal review and approval processes and ensured brand compliance. • Executed marketing promotion plans, wrote/edited copy, provided creative direction, and managed print and online approval/production• Involved in usability sessions, focus group interviews, persona creation, which led to strategic recommendations based on data from customer research• Worked with IT, Marketing and Product Subject Matter Experts to ensure a cohesive relationship between objectives, content and user interface• Leveraged the creative development process, including brainstorming activities, researching competitive marketing programs and matching designs and tactics to the target audience• Received Best of Show award from Insurance & Financial Communicators Association Show less