•Conduct market research to identify trends in natural and organic hair care, guiding product development and marketing strategies•Grown social media following to over 8,000 followers across all platforms through digital marketing initiatives, including social media and content marketing •Oversee the launch of oil-based hair regrowth products to expand the company's market presence

• Developed market insights to quantify the market, the key segments, and market dynamics• Incorporated the output of previous competitive insights• Participated in and integrated customer insights to support o the development of customer personas o identifying and prioritize future product and solution opportunities• Created graphic representations of data and translated complex research into easily readable content for stakeholders and other departments• Supported the downstream marketing by sharing customer persona insights and contributing to content development• Formed and executed engaging marketing email campaigns and LinkedIn posts, enhancing brand visibility and driving an increase in user engagement

• Leadership, Ethics, Achievement, Development (LEAD)• Taught members the knowledge, development skills, and abilities to be an effective and ethical leader in life• Educated members on teamwork, decision-making, and time-management skills• Instructed members on alcohol misuse prevention

• Managed and ran the largest fraternity on campus consisting of 150+ members and led an executive board of 11 members• Organized and spoke at chapter meetings, as well as other campus events • Planned philanthropies, community service events and social events• Responsible for communicating with alumni about the standing of the fraternity• Maintained all external relations and communications with external sources (IFC, Nationals, University of Oregon, etc.)• Arranged and advertised recruitment events• Managed a 20,000 square foot chapter house with 40 tenants• Communicated with property management and house owner weekly• Represented my chapter at the Sigma Nu College of Chapters leadership convention in Roanoke, VA.

•Delivered exceptional, personalized shopping experiences, consistently meeting sales plans and company objectives while fostering customer satisfaction and repeat business•Cultivated new and existing customer relationships at retail events, resulting in a 25% increase in foot traffic and enhanced brand loyalty through personalized interactions and product demonstrations