J. Grant Mizell, Cpm Email and Phone Number
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Whether building digital products, molding young minds or growth hacking, it’s always about challenging the status quo, changing behaviors and increasing conversions for good. I started my career in marketing, leading the earliest digital campaigns driving DC and LA motorists from their Audis to adopt public transit. I transitioned to Product a decade ago, using Lean thinking to successfully launch web startups and manage new product innovation. More recently I'm coaching highly regulated Fortune 500s through legacy transformations as well as platform & process assessments. I’m a unique blend of creative strategist and metric-driven entrepreneur. I believe in learning from customer feedback, and iterative improvement. I increase revenue and impact through assessing market fit, evaluating experience and developing creative, measurable strategies for targeted engagement. Industry Expertise includes:• 2-Sided Marketplaces• Customer Service• Ecommerce• Entertainment• Financial Services• Food & Beverage• Healthcare• Insurance• Nonprofit• Public Transit• Retail• Travel & Tourism• Web/MobileProfessional Experience includes:• Agile Methodology• Business Development• Content Development• Creative Direction• Customer Interviews• Digital/Social Advertising• Higher Education Instruction• Lean Product Management• Managing $1M+ Campaigns• Marketing Strategy• Nonprofit Development• Public Relations• SEO & Web Analytics• Startup Development• User Experience
Ippon Technologies Usa
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Head Of Product ConsultingIppon Technologies Usa Jan 2023 - PresentRichmond, Virginia, UsAt the helm of the US product practice, I flex my time between client strategy, business GTM and practice leadership.Among my favorite efforts in recent memory: - Supporting our Snowflake team on developing a new e2e offer, including GTM strategy- Developing & executing an AI Readiness & Roadmap for community banks - Co-leading 5 product teams execute migrating 1200 agents to a new platform w/ zero Sev 1/2 incidentsWhat attracts me to consulting are the various challenges everyday brings. What keeps me with Ippon is the culture centered in success or learning as a team, coupled with focused investment in personal development. Leading a practice means constant adaptation -- directing strategic vision, driving core and new offers, promoting thought leadership, developing consultant growth opportunities and managing P&L. Product is somewhat unique within the organization having independent functions, such as market research & product innovation, and cross-discipline relationships helping elevate Product Engineering, Cloud & Data focused engagements, as well as accelerating internal initiatives, such as process efficiency or labs projects.
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Sr. Product ManagerIppon Technologies Usa Jan 2021 - Feb 2023Richmond, Virginia, UsManaging Products & People. Consultant for hire, specializing in fintech problem discovery and implementation delivery through scaled agile practices for Fortune 100 clients to startups and community banks, while also shaping our internal Product Practice.
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Fractional Product & Growth CoachUpshoot Product + Marketing Consulting Apr 2015 - Feb 2023Midlothian, UsUpShoot is my personal product and marketing consulting brand, where I combine over 12 years of product innovation, marketing intuition and digital prowess with a scientific approach to helping identify and create the right conditions for product validation, acceleration and scale.Leveraging lean thinking and customer discovery to develop growth strategies for brands, UpShoot assists on just about any business objective, but this represents the majority of portfolio projects: • Business Pitches • Brand Strategy• Content Development• Community Management• Customer Discovery• Data Analysis• Digital Strategy• Event Planning• Feature Validation• Product Market Fit• Product Management• Social Strategy• SEM / Social Advertising• Strategic Planning• User Experience Design -
Product Manager, Digital Account OpeningAlpine Bank Nov 2017 - Jan 2021Glenwood Springs, Co, UsI originally accepted the role to transform a $3.5B bank’s digital front door for growth in high-density, urban environments. Now an intrepreneur and change agent, I lead projects that span digital account origination, process digitization and automation, enhanced identity authentication, cross-payment anomaly detection and advanced user analytics. -
Vice President, Board Of Directors; Chair, Programming & MarketingThe Byrd Theatre Foundation Nov 2013 - Sep 2017Richmond, Va, UsAs a Board Member of the Byrd Theatre Foundation, I support our collective effort to first restore the theatre, and then preserve its tradition by fulfilling our vision as a non-profit, community-supported film center, celebrating the motion picture palace experience of film. Elected Vice President, in May 2014, I've taken a vested interest in progressing conversations into actionable goals toward realizing our strategic vision of a Film Center and community institution. Previous Chair of Marketing, efforts overhauling web, communications, marketing and outreach reflected +150% increases in awareness, web traffic, first-time donors, email database and social following within 18 months. Shifting attention to Programming in late 2015, I facilitated the board's 5-year strategy before launching its first execution. Family Classics began in May 2016, already averaging 250 weekly attendance and breaking even with no external or paid marketing. Fall 2016 will launch two new monthly series, cultivating two varied audiences with expectations to expand as weekly programs next year. New marketing, combined with expanded programs, has increased sustainability and curbed projections in year over year declines typical of the movie industry. Additional focus over the next two years will attend to improving experience, facilities and infrastructure, as well as membership. -
Head Of ProductOccasiongenius Mar 2016 - Sep 2016Richmond, Virginia, UsPartyRVA was a two-sided emarketplace prototype, matching everyday and corporate planners with awesome (and often under-discovered) ideas, experiences and venues, creating epic shared experiences. Over the 6m contract I led discovery, prototyping, usability and agile development of two-sided emarketplace redesign, that restructured the business model and relaunched for scale -- subsequently raising $2.5M investment. The business would later focus on the underlying event interest engine, with a full pivot exposing the API for sale to filter and feed events to clients' customers.My role led a massive transformation of product, user acquisition, sales process, business model and brand, relaunched, positioned for scale and seeded the newer growth trajectory. Also serving as interim head of marketing, I lead strategic direction and experimentation, with specific attention to growth hacking.Winner of i.e.*, Start! Peninsula 4.0 and Capital One Labs startup competitions. Alum of Lighthouse Labs and DC i-Corps accelerators. -
Account & Product ManagerInm United Oct 2011 - Mar 2015Originally the sole business Account Manager, I more than doubled average lifetime customer value by building trust and providing strategic insight to the existing client roster, and secured unprecedented retainer agreements, creating steadier cash flow. After transitioning to a Product Lead, I ushered the business transformation to from fewer web projects to more new product discovery and innovation. I led adoption of customer discovery and lean thinking toward building smaller products faster, and iterating based on a rapid customer feedback loop. Projects range from 1-week Prototype Design & Validation Sprints to $300k Web & Mobile Apps, leveraging out-of-the box CMS to custom built APIs and ecommerce solutions. We often leveraged hybrid to rigid Agile practices to ensure optimal learning and efficiency for problem solving. We developed services across all phases of Customer Discovery, Solution Fit, Market Fit, Prototyping, Development, and Validation.
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Advertising Adjunct FacultyVirginia Commonwealth University Jan 2006 - Dec 2013Richmond, Va, UsCreating an environment for learning beyond the four walls of a classroom with the help of social and emerging media – teaching the creative advertising process, entry level design and the Adobe programs that help facilitate the magic making.Ultimately playing roles as:• Mentor• Project Manager• Creative Director• Counselor• IT Specialist• Instructor• Guide to Enlightenment• Among others -
Digital And Emerging Media StrategistPulsar Advertising, Inc. Sep 2009 - Oct 2011Los Angeles, Ca, UsPrimary responsibilities included:• strategic planning of non-traditional, digital or emerging media, and its integration into traditional marketing/PR plans;• account lead on three agency clients, totaling over $1.25m annually;• management of all Cost-Per-Click advertising campaigns, optimized to maximum ROI;• structuring social editorial calendars, averaging greater 30% engagement;• client social development instruction;• writing social content for client Facebook and Twitter accounts; and• manage and moderating social channelsAdditionally, I often flexed in as needed to assist Senior Account Executives with account management, New Business proposals, develop and maintain budgets, invoice reconciling and billing.Prior to May 2010, I played an Assistant Account Executive, assisting the senior staff with daily management of top clients, managing New Business proposals, building branding and social media for a variety of clients, maintaining project budgets, as well as help manage the office. -
Recruiter/OrganizerGubernatorial Race 2009 Feb 2009 - Jun 2009Leading up to the Primaries in June, I assisted the Central Virginia office in a variety of ways, 4-5 days per week. Favorite duties and projects included, • Organizing GOTV Campaign for Ashland• Office Administration• Coordinating and scheduling volunteer callers • Training and briefing volunteers on cold calling talking points • Creating promotional art and marketing materials
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Legislative AssistantVirginia House Of Delegates, 69Th District Oct 2008 - Mar 2009I assisted the Honorable Franklin P. Hall in all of his duties within the Virginia House of Delegates. I corresponded and facilitated meetings with constituents, helped keep the calendar and assisted in fundraising. In session, I attended and recorded notes for Committee meetings, as well as providing research and constituent responses to upcoming Bills.
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Design Services InternPsg, Partnership For Smarter Growth Sep 2008 - Mar 2009With a passion for Urban Planning, interning with Partnership for Smarter Growth pacified a desire to help educate citizens. Favorite duties and projects included, • Office administration & handling constituent communication• Coordinating mailings & scheduling volunteers • Creating educational materials & presentations
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Trainer, Server, BartenderFirebirds Restaurants 2003 - 2009Charlotte, North Carolina, UsWhat began as work to help put me through college, became a passion for creating great dining experiences over my 6 years with Firebirds. I learned and practiced, every position in both front and back of house, outside of management, including training new servers and facilitating menu tests. -
Box Office, Assistant ManagerVirginia Repertory Theatre 2001 - 2004Richmond, Virginia, UsA Richmond native, I grew up on Theatre IV Children's Shows. Working at the theatre box office the first 3 years of college provided flexible hours around a full-time schedule, and introduction to great responsibility. Duties included, • Box Office sales and customer service• Managing staff schedules• Diffusing patron disputes• Basic accounting and ledgering • Supporting and troubleshooting ticketing software
J. Grant Mizell, Cpm Skills
J. Grant Mizell, Cpm Education Details
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Virginia Commonwealth UniversityAdvertising
Frequently Asked Questions about J. Grant Mizell, Cpm
What company does J. Grant Mizell, Cpm work for?
J. Grant Mizell, Cpm works for Ippon Technologies Usa
What is J. Grant Mizell, Cpm's role at the current company?
J. Grant Mizell, Cpm's current role is Head Product Coach @ Ippon USA | Product Community Builder | Soccer Dad | Digital Transformation, Business Agility and Product Leader – most often innovating and accelerating FIs.
What is J. Grant Mizell, Cpm's email address?
J. Grant Mizell, Cpm's email address is jm****@****ank.com
What is J. Grant Mizell, Cpm's direct phone number?
J. Grant Mizell, Cpm's direct phone number is +180498*****
What schools did J. Grant Mizell, Cpm attend?
J. Grant Mizell, Cpm attended Virginia Commonwealth University.
What are some of J. Grant Mizell, Cpm's interests?
J. Grant Mizell, Cpm has interest in Kayaking, The James River With The Dog, Frisbee, Skiing, Education, Environment, Strategy, Human Rights, Branding, Social Responsibility.
What skills is J. Grant Mizell, Cpm known for?
J. Grant Mizell, Cpm has skills like Advertising, Creative Direction, Social Media Marketing, Copywriting, Digital Marketing, Integrated Marketing, Marketing, Digital Strategy, Marketing Strategy, Graphic Design, Creative Strategy, Facebook.
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