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Dynamic Sales Leader Driving Success Through Platform Marketing and Data-Driven StrategiesI am an accomplished sales leader with deep expertise in platform marketing, audience targeting, and data-driven strategies across Search, Social, and Programmatic SaaS based Advertising and Marketing Solutions. My passion lies in driving exceptional sales growth and exceeding targets by harnessing first-party data and innovative approaches. With energy, enthusiasm, and high emotional intelligence, I lead teams to success with integrity and inspiration.At Navigator, I transformed an early-stage startup by reorganizing operations, building and training a high-performing enterprise sales team, and implementing streamlined processes. This resulted in rapid growth, expanding the client base to over 100, achieving 70%+ retention, and driving significant sales increases.At Sojern, I successfully navigated the challenges of the global pandemic by repositioning the sales team to prioritize customer support and education. This strategy led to a remarkable recovery, with my team contributing over 40% of the company’s revenue and restoring profitability. I also led the Hotels and Transportation verticals, with the latter recognized as the company’s most efficient in revenue-to-OPEX performance.Throughout my career, I’ve consistently demonstrated a proven ability to build and lead teams, foster strategic relationships, and achieve record-breaking results. I thrive at the intersection of leadership, strategy, and innovation, turning challenges into opportunities for sustained growth.During my tenure at Sojern, I navigated the company through the Global Pandemic by pivoting the sales team to provide critical customer support and education. This strategic shift led to a remarkable recovery, with my team contributing over 40% of the company's revenue and playing a key role in restoring profitability. My leadership extended to managing top-performing Hotels and Transportation teams, with the latter being the most efficient in terms of revenue to operating expense (OPEX).Throughout my career, I have consistently demonstrated leadership, integrity, and a track record of success as both a manager and individual contributor.
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Chief Revenue Officer (Cro)NavigatorMill Valley, Ca, Us -
Chief Revenue Officer (Cro)Navigator Jul 2023 - PresentLondon, GbHelping marketers to engage with their best prospective customer, at every stage of their journey. Through leveraging Navigator's platform of unique, first-party data partnerships with leading travel suppliers we deliver marketers a full suite of marketing services, insights and reporting to meet their goals. -
Head Of Transportation +Sojern Jan 2023 - Jul 2023San Francisco, California, UsDeveloped and Heading up the newly formed Transportation team.Transportation + is in charge of all sales at Sojern that is not Hotel, Attractions and Tourism. Primary categories include Airlines, Car Rental, Cruise Lines, Finance, Travel Insurance, Travel Agents, Tour Operators, Vacation Packagers. Accomplishments Include:● Identified 7 categories (Airlines, Car, Cruise, Insurance, Finance, OtherTransportation, Travel Agent) within vertical and created a strategy plan forcapturing business from each● In three months from launch developed $3.9 million in new sales to 65companies with 2 salespeople and myself.● Second best performing Commercial team globally● Following quarter set up to exceed first quarter by 116% -
Regional Vice President Of Sales - West & Latin AmericaSojern Apr 2020 - Dec 2022San Francisco, California, UsRegional Vice President, West & Latin America April 2020 - December 2022SOJERN: Regional Vice President, West & Latin America April 2020 - December 2022● Top Sales Manager at Sojern for 85+ consecutive weeks, most of 2020 and2021.● Managed the Latin American Team. They were continually the #3 producer● Managed 5 sellers in the West and 2 in Latin America● Top OPEX “operating efficiency” producer (according to finance)● $73.5 million in revenue.○ 2022 - $36 Million (#2 Region Globally. 28% of the company’s revenue)○ 2021 - $31 million (#1 Region Globally) 40% of the company’s revenue)○ 2020 - $6 Million (#1 Region Globally. 40% of the company’s revenue)● Employee Satisfaction Rating - 91 - 94● Rated by Manager as “Frequently Exceeds Expectations● #1 Platform Sales team globallyDEI Council - Founding Member -
Senior Director, Major AccountsAdara, Inc. Jan 2018 - Mar 2020Palo Alto, Ca, UsADARA: Senior Director, Major Accounts June 2014 - March 2020#1 Seller Worldwide● Grew business 1100% from less than $1million to more than $11 million annually● Promoted three times in five years● Responsible for developing process and leading-edge new products andtechnology to go to market● Developed the first Enterprise Major Accounts position selling data as a service● First to sell many new products: Dynamic Targeting, Impact media measurementtool, and Enterprise Audience Management Products● First Platform Salesperson. Successfully build the platform sales business byselling 12 SaaS clients running full-funnel always-on marketing campaigns● Responsible for helping to evolve the company to be in a position for a sale oroffering● Industry leader - educating others on company and industry products, processand direction● Travel - Average 50+ flights and 25+ business trips a year● Notable clients include: AirBnb, Alaska Airlines, Best Western, Blue Shield ofCalifornia, Cathay Pacific, Disney ,Expedia, Hotwire, Kimpton Hotels, MGM,TripAdvisor, Universal Resorts, Wynn Resorts.● Agency partners include: AKQA, BSSP, Cadreon, Carat, Eleven, Haworth,Initiative, Optimedia -
Senior Director, WestAdara, Inc. May 2017 - Jan 2018Palo Alto, Ca, UsThrough my success as the top seller at ADARA growing the business by 1100% from less than $1 million in sales to over $11 million over the course of 3+ years. I have worked with companies of all sizes and industries to deliver to them and ADARA the greatest success. -
Northwestern DirectorAdara, Inc. Jun 2014 - May 2017Palo Alto, Ca, UsResponsible for developing and maintaining all business within Northwest, including California, Oregon, Washington and Western Canada.Successes include:-Continual Top Seller-Pioneered territory from $1.4mm in 2014 to $4.5mm in 2015 and $6.2mm in 2016, to $8+ million in 2017-Selling many new clients including Airbnb, Alaska Airlines, Best Western, Cathay Pacific, Cirque du Soleil, Disney Parks & Resorts, GoPro, Hotwire, Singapore Airlines, Stations Casino, Virgin America, Wynn Resort & Casino- Taking on and growing additional territory, clients and products to help ADARA -
Senior Account ExecutiveNetmining Mar 2013 - Jun 2014New York, Ny, UsProgrammatic DSP - fulfilling marketer goals with valuable predictive data signals through Netmining's programmatic DSP.''● Fastest ramp-up of territory in company history● Pioneered new territories and introduced to new regions with no prior brandawareness.● Exceeded goal every month since hire● Sold 14 new businesses in first three months il● Exceeded $2.6 million goal for the year in first year from $0 with brand newterritory● Notable Clients Include: Burt’s Bees, CCI, Clorox, Fisher Investments, Disney,HP, McDonalds, T-Mobile, Toyota.● Agencies include: BSSP, Carat, FCB, MediaSmith, Optimedia, Publicis,RazorfishSuccesses include:-Pioneering new territory.-Growing business from $0 to $2mm in one year.-Closed business from diverse industries, including tech (Fujitsu, Microsoft, Skype), telecom (T-Mobile, Consumer Cellular), travel (Virgin America, Hard Rock Hotel), fashion (Nordstrom), healthcare and insurance (Pacific Blue Cross). -
Sales DirectorTravelzoo Feb 2010 - Mar 2013New York, Ny, UsThrough my three years at Travelzoo I grew this territory from $300k to $14 million in annual sales. Managed Western team of sellers and sales support - Total revenue - $18+ million annually.Clients included - Alaska Airlines, Air New Zealand, Allegiant Airlines, Cathay Pacific, Cosmopolitan, Down Under Answers, Flight Center, Expedia, EuropeExpress, GoToday, Hard Rock Hotel, Hawaiian Airlines, Hipmunk, Hotels.com, Hotwire, Qantas, Sands, Virgin America, Whistler -
Account DirectorAol Apr 2009 - Jan 2010New York, Ny, UsAccount Director selling 91 AOL media properties, including AOL home page, Quigo, Mapquest, AIM, Tacoda and the largest and most quality network on the internet through Advertising.com.Successes include:-Won Director level position with no full-time online experience.-Growing business to exceed $5mm.-Business from multiple industries including fashion (Nordstrom), travel (Expedia, Virgin America, Hotwire), finance (Lincoln Financial, Fisher Investments), Service (Service Master) and sports (The North Face) -
Northwest DirectorMen'S Journal Oct 2006 - Apr 2009New York, Ny, UsDirector of Sales for the Northwest Territory. My responsibilities include targeting and growing sales opportunies throughout the Northwest.Grew territory from $1 million to $3.5 million Clients included Columbia Sportswear, Luminow Watches, Marmot, Mountain Hardwear, Mini Cooper, The North Face, Tommy Bahama -
Advertising Manager- Major AccountsZiff Davis Media 2005 - 2006Territory included major accounts - Hewlett Packard, Intel, Microsoft -Grew territory to $2.5mm. -Soldsolely sponsored stand alone issue to Intel for $1.4mm.
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Western Advertising ManagerBackpacker Magazine Oct 1996 - Oct 2005Territory included the West. - Top sales person 7 out of 9 years.- Exceeded goal every year.- Managed Team of Sellers and Sales -Support throughout the West - SF, LA, Chicago, Denver, Seattle- Advertisers included Arc'Teryx, Cascade Designs, Columbia Sportswear, Jansport, Marmot, Mountain Hardwear, Patagonia, The North Face, Travel Montana, Thales Navigation, Trimble Outdoors, Wyoming Tourism
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Southwestern Advertising RepresentativeBicycling Magazine Oct 1995 - Oct 1996Emmaus, Pa, UsTerritory included Southwestern U.S.-Exceeded sales goal - $1.4mm.-Clients included Asics, Canari, GT, MetRx, No Fear, PR Bar, Shimano -
Sales RepresentativeSports & Fitness Publishing May 1992 - Mar 1995Territory included Colorado and National Accounts-Exceeded goal all three years.
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Midwest Advertising Manager, MidwestTriathlete Magazine 1995 - 1995Territory included Midwest U.S.-Exceeded goal-Sold first online sponsorship to Gatorade.
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Advertising Account ExecutiveBoulder Daily Camera Jun 1991 - May 1992Territory included East County-Promoted to outside sales person after one month of inside sales.-Exceeded sales goal-Top 3 salesperson 6 out of 12 months.
Grant Palmer Skills
Grant Palmer Education Details
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Temple UniversityJournalism- News Editorial/ Political Science
Frequently Asked Questions about Grant Palmer
What company does Grant Palmer work for?
Grant Palmer works for Navigator
What is Grant Palmer's role at the current company?
Grant Palmer's current role is Chief Revenue Officer (CRO).
What is Grant Palmer's email address?
Grant Palmer's email address is gr****@****ern.com
What is Grant Palmer's direct phone number?
Grant Palmer's direct phone number is +141550*****
What schools did Grant Palmer attend?
Grant Palmer attended Temple University.
What are some of Grant Palmer's interests?
Grant Palmer has interest in Photograph, Fly Fishing, Trail Running, Electronics, Learning, Back Country Skiing, Effective Communication, My Wife And Kids, Reading, Photography.
What skills is Grant Palmer known for?
Grant Palmer has skills like Advertising, Online Advertising, Digital Marketing, Digital Media, Integrated Marketing, Email Marketing, Strategy, Strategic Partnerships, Marketing, Digital Strategy, Sales, Marketing Strategy.
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